Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:
Women Playing More Video Games
According to a report released this week by the Entertainment Software Association (ESA):
A complimentary report from Magid Advisors states:
Source for above stats from USA TODAY article.
Just for Fun
On this day in history: June 14
Source: On This Day
We published our monthly newsletter today. Check it out below and if you want to see it in all its glory, with working links, click HERE.
Here are some cool things we read about this past week:
Google Spices Up Search Data with Nutritional Data
Google announced that users can type to ask the search engine questions about calories, carbohydrates and other information. This means you can now ask how many grams of fat is in a banana or how many calories are in an egg, and the results show on a panel above linked results, similar to how Google’s calculator search works. The feature is live now.
FourSquare Testing Paid Promotions With NYC Small Businesses
Foursquare has started allowing a handful of local NYC merchants to promote their store listing within the service, meaning they will be able to target Foursquare users within the vicinity. Until recently, promoted listings were limited to large national merchants.
Twitter Releases Vine for Android
Twitter has released Vine for Android, bringing the 6-second video sharing service to Google’s mobile OS for the first time. The Vine app is available for Android smartphones now and is a free download for anyone running Android 4.0 or higher. The Vine app for Android arrives five months after it arrived on iPhone. It has managed to amass an impressive 13 million users on iOS alone.
Amazon Launches Online Grocery Delivery
Amazon has been quietly testing their online grocery business for years, and now it seems that they are ready to start rolling out the service in cities outside of their home territory. Initial plans are to offer grocery delivery in Los Angeles, followed by San Francisco later this year. Depending on the success of the program, Amazon may expand to other urban areas in 2014 – some of which may be international.
Facebook Drops ‘Sponsored Stories’ As it Pares Down Ad Formats
Facebook announced today that it’s reducing the number of available ad products from 27 to less than half that amount over the next six months. One thing that’s on the chopping block is “sponsored stories,” as a standalone product. The feature will be integrated into other ad offerings, it is not disappearing entirely.
Twitter Strikes Another Big Ad-World Deal With WPP
WPP Group has signed a global strategic partnership with Twitter meant to let WPP take advantage of Twitter data to inform more effective campaigns and enhance ad targeting. The company’s plan is to introduce new data products and services and to integrate Twitter data into WPP media and analytics platforms.
Google Adds Social Features to DoubleClick
Google has finally added new social capabilities to its DoubleClick online display advertising system, even as it faces new questions from the Federal Trade Commission over its growing dominance of the $36B U.S. digital ad market. Google is incorporating social features made possible by the acquisition of Wildfire. The new social marketing suite will allow advertisers to plug into the new version of DoubleClick to track the performance of non-paid social media campaigns such as polls and promotions along side display and search campaigns.
Turkish Twitter Users Arrested
This week, several dozen Turkish Twitter users were arrested for allegedly spreading misinformation and making “libelous” comments on the microblog, as well as “inciting rebellion,” which may or may not refer to simply using Twitter to organize protests against the government. Up to 25 Twitter users have been detained by police, and 13 more are being sought.
Russia Today Hits One Billion Views on YouTube
Russia Today (RT) celebrated reaching one billion views on YouTube this week. The government funded broadcaster, which describes itself as an “autonomous non-profit organization,” launched a YouTube channel in 2007, as since then has delivered a range of video content including documentaries and interview-style programs. Russia Today has an engaged audience on YouTube. Compared to a traditional broadcast audience, the audience accessing video on YouTube is younger and more technologically progressive. Because of this reason, RT is much more interactive. Every video posted is meant to provoke a response.
Electric Car Powered by Social Media Rolls Across USA
An electric car fueled by social interaction completed a 1,000 mile journey from Kansas City, MO to Washington, DC yesterday. A group of 17 high schoolers and eight mentors left KC on May 31 in a restored 1967 Karmann Ghia to travel across the country. They were members of Minddrive, an educational non-profit program that uses hands-on projects to teach at-risk kids about math and science. The social good endeavor, dubbed the “social fuel tour,” was about social media and awareness. The car, rebuilt with an Arduino device that monitored social media activity, triggered the vehicle’s motor based on the number of tweets and posts about the project.
Every week we compile lots of interesting stats here at Fanscape. As we approach the middle of the year, we thought we’d share some stats from the first half of this year. The University of North Carolina posted a blog citing a Brief History of Social Media and for this year they noted:
Compiled by: University of North Carolina
Here are some cool things we read about this past week:
Facebook Launches Verified Accounts
Much like verified accounts on Twitter, verified Facebook pages will now display a small blue check next to their owner’s name. The check mark will also appear beside the profile name in search results, as well as anywhere else on Facebook where it appears. Also just like Twitter, Facebook’s verified status won’t be offered to everyone. They will be available to public figures with large audiences, namely celebrities, government officials, popular brands and some journalists.
Twitter Expands Lists
Twitter announced that its is updating its “List” feature, expanding it so that users can now have up to 1,000 lists with a maximum of 5,000 accounts in each one. In other Twitter news, the microblog is rolling out an ad-retargeting exchange similar to Facebook’s that would let brands retarget people who visit their site with ads on Twitter.
LinkedIn Adds Photo Sharing
LinkedIn has added the ability for users to upload photos, documents and presentations to their status updates. The new capability, which allows users to upload images and other content through the share box on the home page, will roll out to all members over the next few weeks. The sites’ 2.9 million Company Page owners now have the ability to directly upload images and files as well.
Tumblr Adds In-Stream Ads Online
A week after Tumblr was acquired by Yahoo for $1.1 billion, the blogging platform has announced that it will be rolling out its first sponsored web posts next month. These ads will be integrated into users’ streams, which until now on the desktop version of the site have only been populated next to content posted by other users they follow.
BuzzFeed, CNN and YouTube Plan Online Video Channel
This week, BuzzFeed launched “CNN BuzzFeed,” a YouTube channel featuring content from CNN that is designed to be shared via social networks. The move is part of BuzzFeed’s plan to become a news destination for young adults.
Social Media Marketing Increasingly Annoying UK Users
Details from a recent study indicate that UK users’ acceptance of ads on social sites is fairly low. Only 5% claim to have clicked on an ad in the past year and less than 1 in 10 feel that targeted advertising is relevant to them. Also, there has recently been an increase in the percentage of respondents who have stopped using social media altogether because they’ve had enough of promotions. The majority of users displayed negative attitudes towards social media marketing (just 10% of Europeans professed to trust social media marketing). 35% of respondents say they regularly hide companies’ updates if they update too often and 1 in 5 claim to have stopped using social media because they fear their information is being shared or used by 3rd party sites.
Taco Bell Sends Custom Made Rings To Social Savvy Super Fans
Taco Bell sent glitzy, unique rings engraved with special Taco Bell script to eight young women who regularly tweet and post photos on Instagram about all things Taco Bell. The custom-rings were sent to both fans and celebrities including Chrissy Teigen, a Sports Illustrated swimsuit model, Jessica Lu an actress on MTV’s Awkward and Leah Cecil, Miss California 2012. The handmade gold-wire rings were designed for Taco Bell by an Orange Country, CA based designer (sourced on Etsy). A handwritten note accompanied each ring. Pictures of the rings have been showing up on Twitter and Instagram.
Corona Invites Fans to “Live It, Share It, Win It.”
Crown Imports’ Corona Extra and Corona Light brands are offering fans the opportunity to enhance their summer experience through the “Live it. Share it. Win it.” promotion. Through July 31, Corona fans are encouraged to capture and upload photos enjoying Corona inspired summer activities and tag them on CoronaSummer.com for a chance for their photo to appear in an upcoming ad for the brand. Corona will also be giving away weekly prizes and one of four U.S. Travel package grand prize experiences through codes on specially marked packages of Corona.
Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week.
Top Brands on Facebook
Here are the top 10 Food and Beverage brands on Facebook in terms of Likes.
Booze + Millennials
Below is an Infographic created by market research company Scarborough about Millennials and their alcohol consumption habits. Turns out… (large file may take a min to load)
I had a great time speaking on a panel this morning at the Sports Social TV Summit. I was a part of a panel discussion with members from the NFL, Turner Sports, Time Warner Cable, the Pac 12 and the Los Angeles Dodgers discussing various topics associated with Social TV.
Below are three clips tied to various questions that I was asked as well as an overview of our recently executed Way2Saturday program.
Way2Saturday & Social TV
Brand Question… Are brands asking for Social TV & second screen solutions?
The final response was from the Q&A session tied to Facebook Targeting
Follow Tom Edwards @BlackFin360
I recently attended the first ever Pinterest Partner Marketing Summit in NYC. This invite only event unveiled their emphasis on developing a strong partner program and also served as an opportunity to introduce new staff to the Pinterest partner team, new resources for brands and agencies and best practices to maximize the platform.
There were five primary areas of focus for the event.
1) Why Pinterest
2) Pinterest Interest Graph
3) New product enhancements (Rich Pin & Mobile Pin It)
4) Analytics & Partner Tools
5) Partner case studies & Best Practices
Ben Silbermann, Pinterest Co-Founder & CEO started the day by telling the story of Pinterest. He discussed his love of collections when he was young… stamps, butterflies, baseball cards, etc… he saw an opportunity as there was not an elegant solution to organize collections online.
He had roots with Google and was enamored by how the search giant was able to so seamlessly focus on enabling search & retrieval across the web. If you know what you are looking for Google provides an ideal platform for search & retrieval.
He actually related Pinterest more to Google & search than to other social channels such as Facebook. With Pinterest people vs. bots are indexing the webs content and organizing them by interests, something that is a bit more subjective but aligns with human behavior.
One of his key points was in defining Pinterests role in discovery of content.
“Discovery on the web is an unsolved problem & massive opportunity” – Ben Silbermann
With Pinterest, people are making discovery possible by organizing the web’s content around interests. This is their key point of differentiation as the platform is about discovery and action.
It was interesting to hear Ben’s story about the roots of Pinterest and it also provided insight into where the platform is going which leads to the Interest Graph.
The Pinterest team spent a good bit of time discussing what they coined the Pinterest Interest Graph. An interest graph is an online representation of the specific things in which an individual is interested. And because the focus of Pinterest is based on what people are indexing on the web and then categorizing by interests, the Pinterest Interest Graph is the foundation for their business moving forward.
A key point of differentiation between Facebook’s Social Graph & Pinterest & even Twitters interest graphs are the fact that Interest Graphs are used to create people’s interest networks whereas Facebook and other social networks are organized around an individual’s friends and connections that follow them across the web.
The key to the interest graph for Pinterest is the ability to create personalized experiences that change based on an individuals life stage and interests. The association is less with people and more with things. This may include life events such as marriage, children, etc… and Pinterest hopes that by focusing on interests they are building a sustainable platform that can grow with users over time and continue to provide both utility and relevance based on discovery.
The key to the interest graph from a brand perspective is that a single product can be repined into other areas. As the single object passes across the interest graph across categories you are able to leverage the network of interests and passions vs. pushing a message and see how your product resonates in real time. This leads to driving discoverability by interest as well as distribution and lengthens the shelf life of content as it continually gets repined.
Interest Graph in action for me… I like Robots
Pin it Button – the theme that was repeated the most over the course of the event was the focus on the Pin It button. Pinterest reiterated that a strong Pinterest strategy starts with enabling your domain. By enabling and focusing on driving & optimizing pins down to the individual product level are the key to driving more engagement and driving higher referral traffic.
Mobile Pinning – Earlier this week Pinterest launched the ability to integrate the Pin It button into a brands mobile application to further drive discoverability via mobile for both iOS & Android via SDKs. The SDK allows a brands users to create Pinterest content inside the branded app. Currently, this only supports pinning from the web, but the ability to pin local images is on the roadmap as well.
Here is an example of Mobile Pinning in action from the Brit + Co (launch partner) mobile app
Rich Pins – Also tied to this weeks launch was the release of Rich Pins. Pinterest hopes that Rich Pins lead to action and by adding more brand data to a pin tied to products, recipes & movies that more direct attribution and value for brands and users will be apparent. Product pins from a brand can showcase active inventory as well as price & references the source directly from the pin. Recipe Rich Pins allow more data to be added directly to the pin and movie pins offer insight into reviews as well as cast directly from the pin.
Implementation – In order to implement Rich Pins meta tags need to applied to your domain and decide on the type of rich pin you want to apply for. Then once the meta tags have been validated you can apply to get them from Pinterest.
From a brand perspective, this is the first step to further enabling brand content and attribution. Especially the product pins can be of value to further drive action when discovered.
ANALYTICS & PARTNER TOOLS
On March 11th, Pinterest launched their data analytics tool. This was another key discussion point during the course of the event. The analytics tool supports Pinterest’s position to enable a brands .com as the suite focuses on content pinned directly from the .com and focus on how many people are pinning from the website, impressions & reach over time and which pins receive the most repins and who pins them as well as what other content people are pinning alongside them.
This data can be extremely useful when incorporating top pins into tailoring content for the website as well as other social channels. Nordstrom was a presenting brand and the key takeaway from their presentation was their focus on curating pins and using analytics as a driver for surfacing content on their website, e-mail as well as in store. By leveraging Pinterest in this way, Nordstrom claimed increased sell through in stores and online.
Nordstrom Top Pins via .com
Nordstrom in store
Pinterest also rolled out new partner tools starting with a revamped business.pinterest.com as well as a new business blog that will focused on enabling partners and will serve as the location for new product feature announcements. The team also announced that they will soon be providing webinars on best practices to further enable partners.
Unlike Facebook & Twitter, Pinterest is less about working directly with their partner teams and more about enabling the platform to allow brands to maximize their presence.
During the course of the event four brands were represented including Target, Sephora, Nordstroms & Sony Electronics. I have already referenced how Nordstroms is leveraging Pinterest data to drive their content & in-store strategy. Below are a few key points from the Sephora & Sony Electronics presentations.
The most compelling elements from the Sephora case study was their laser focus on identifying trends via pins. Their goals were tied to making it easier to pin from Sephora.com, use e-mail to encourage Pinterest engagement and encourage clients to pin their beauty shopping lists.
I was most impressed by the work of Sony electronics of the four brands that presented. What I liked about their story is they are not the first brand you think of when you think about the Pinterest platform. They are a manufacturer vs. retailer and their audience is a younger, high tech male group who is not the primary audience of the platform. They had very clearly defined strategy objectives of driving sales, acquisition and brand affinity on the platform and they have leveraged the social power of their internal organization as well as consumers to power their experience.
The following is a list of best practices that were discussed during the course of the event. This is not a comprehensive best practices list, but does highlight the key points that the Pinterest team & brands represented did speak to repeatedly.
The first Pinterest partner event was definitely insightful and the event closed with the following points:
1) Discovery on the web is an unsolved problem & massive opportunity
2) People are making discovery possible by organizing the web’s content around interests
3) You can make your business more discoverable by inspiring people to pin
Follow Tom Edwards @BlackFin360
Here are some cool things we read about this past week:
Twitter Launches TV Ad Targeting
Twitter, this week, announced Twitter Amplify, a way of bringing real-time video into the site, with initial partners including BBC America, FOX, Fuse and the Weather Channel. Twitter Amplify will be very closely tied to ads and video on the platform. Similarly to what Twitter has already been doing with partners like the NBA where a video also features a link to an ad. Twitter also announced TV ad targeting, which works like this: an advertiser uses a special dashboard which lets a brand monitor when an ad has aired on TV. Through this, the campaign manager can then send out Promoted Tweets that coordinate with them. They synchronize, using “video fingerprinting technology to automatically detect when and where a brand’s commercials are running on TV, without requiring the advertiser to do any manual tracking.” Twitter is banking on a crucial stat as the leap of faith that this will all work: 64% of mobile users on Twitter use it in front of the TV at home.
YouTube Enables Viewers to Shop Products on Videos
Google is releasing a new ‘channel gadget’ that will aim to shorten the path to purchase and translate video views to sales. The new technology will finally allow brands to sell products through their YouTube Channels. The new ‘shoppable’ videos will allow brands to partner with third party technology providers to allow viewers to click on a product and make a purchase.
Pinterest Launches New Format
Pinterest just got an upgrade that makes it easier for users to gather information by navigating in its site. Instead of exclusively linking back to the original source, pins from certain brands will now display information such as recipes, movie reviews, and price information. Pinterest has partnered with several brands, including eBay, Target, ModCloth, Sony and Netflix to introduce these descriptive pins – being called ‘Rich Pins.’
Twitter Launches Ad That Can Collect Personal Information for Marketers
Twitter announced a new kind of Tweet this week, designed specifically to allow marketers to easily collect information from Twitter users, if they chose to provide it. The format, an expanded Tweet called the “Lead Generation Card,” includes a button that with one click allows the user to provide their name, email address and a Twitter handle to the marketer as a request for a deal, more information or further communication.
Foursquare Debuts ‘Super-Specific’ Search Filters
Foursquare has refined its search capabilities to make it easier for users to look for particular venues. The location-based social network unveiled what it’s calling “super-specific searches” for iOS and Android this week. Users can filter their searches based on criteria including: ‘I’ve checked in before,’ ‘I haven’t checked in,’ ‘my friends have checked in,’ ‘offering specials,’ ‘open now,’ and ‘I’ve saved.’
Twitter Announces Two-Factor Authentication
Twitter announced a new verification process to protect Twitter accounts. When activated, it means a second step to sign into your account, thus reducing the chances of someone hacking your profile.
Two Out of Three Aussie Tweens Use Social Media
Even though children below 13 aren’t supposed to be allowed on most social media sites, 67% of Australian ‘tweens’ (ages 8-12) are socializing online. 28% use Skype and 26% use Facebook. 19% of Aussie tweens say they’ve chatted with someone online who they don’t know. 65% of the Australian internet population as a whole uses social networks, with the majority accessing it 5+ times per day. There is very little information available about U.S. Tween social media.
Cereal Brand Lets Users Decide Ad Endings On Vine
Cereal brand Weetabix launched its latest campaign to promote its new breakfast line, ‘On The Go Breakfast Biscuits,’ using Vine. Weetabix released a Vine video series and asked their Twitter followers to decide the next step, whether to #getup or #hitsnooze, or #getbreakfast or #getout. The campaign produced four Vine videos with each sequence shot live depending on the responses of their Twitter followers. The videos reached over 262k users on Twitter. Check out one of the Vine’s here.
Brazil’s Sky TV Let’s Subscribers Record Shows by Hashtag
Sky is testing a way for subscribers to record shows via Twitter. The technology generates a Twitter hashtag that works like a record button. The concept is in response to noticing that consumers were turning to Twitter for information about TV shows rather than the schedule programming on Sky’s website. Sky (majority owned by DirectTV) rolled out the service to subscribers this week. Here’s how it works: Customers register on the Sky website and link their Twitter handles. When customers see @skybrasil tweet about shows they want to record, they retweet and add #skyrec. Sky connects the Twitter handles with the customers home DVRs and automatically record the program.
Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week.
Our Math: Visitors on Tumblr Worth $47 Each
Yahoo’s acquisition of Tumblr for $1.1 billion is one of the biggest purchases of a social networking site since Facebook acquired Instagram for about $1 billion. Yahoo, which still has one of the most visited home pages on the Internet, has struggled to keep up with the rise of social media giants such as Facebook, Twitter, Instagram and more. By acquiring Tumblr, Yahoo will position itself to compete in a marketplace with an increased emphasis on social networks.
Brand Influence on Purchase Decisions Increase with Income Level
Retail incentive marketing company Parago published their annual Shopper Behavior Study for 2013 and here are some of the things they found:
Shopper Marketing Stats: The Death of Retail is Highly Exaggerated
A new study conducted by Nielsen shows that 77% of smartphone users who make a purchase after looking up retail-related information on their device buy in-store.
War Casualty Stats
Usually we reserve this section for Fun Stats. Well, in honor of Memorial Weekend here in the US, we’ve decided to take the fun out and remind ourselves that the price of conflict goes far beyond money.
WAR/CONFLICT TOTAL DEATHS
Revolutionary War 1775 – 1783 4,435
Franco-American Naval War 1798 – 1800 20
War of 1812 1812 – 1815 2,260
Spanish – American War 1898 – 1899 2,446
World War I 1917 – 1918 116,516
World War II 1941 – 1946 405,399
Korean War 1950 – 1953 36,574
Cuba Bay of Pigs 1962 – 1962 9
Vietnam 1965 – 1975 58,209
Persian Gulf War 1990 – 1991 382
Kosovo 1999 – 1999 1
Operation Endure Freedom – Afghanistan ’01 1,745
Operation Iraqi Freedom 2003 – 2010 4,420
Operation New Dawn 2010 66