Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook introduced a new feature this week called Save that lets people bookmark links, photos, and videos shared on the social network and check them out later. After users save a post on Facebook, they can pull up a new “Saved” tab to view their stockpile of time-delayed content. People will be able to save ads from their news feeds and posts from brands’ Facebook pages, like any other content on Facebook.  Advertisers will not (yet) be able to target ads to people who save ads or page posts.
Reddit’s live thread feature has been rolled out to all users. Reddit live is the site’s first project that exists primarily outside of the subreddit system that the site uses to organize topics, links, and comments.  The project had been in “semi-open beta” for a few months, and generated popular, long-running threads on Syria and Ukraine, as well as numerous smaller ones around topics like Twitch Plays Pokemon.
Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalize and test content in the newsfeed without having to originate posts on their LinkedIn Company Page.  Dubbed “Direct Sponsored Content,” the service represents an expansion of the company’s Sponsored Updates product.
Starting this week, users of Foursquare will no longer be able to check-in using the app. If you want to check-in, you will need to install and use the new app Swarm. The Foursquare app will move to focus primarily on local discovery and recommendations. But the transition won’t come without a challenge. Google this week announced a new “Explore” feature for Google Maps on Android and iOS which allows users to pull up venue information near their destination and provide personalized recommendations as it learns more about you.

Global Social Media

Latin America, particularly Brazil, is continuing rapid growth in its online economy. And the boom in e-commerce is good news for Amazon. Latin America as a whole remains the world’s second fastest growing e-commerce market – only trailing behind China. And Brazil is leading the way, thanks to high internet penetration rates, a booming market for affordable mobile devices and an increasingly digital culture. Amazon raked in $475 million in web sales in Latin America in 2013, a growth in retail of over 140 percent. The Brazilian-led Latin American market was the fastest growing foreign segment for Amazon in 2013 – outgrowing Amazon’s other e-commerce markets at a rate 3.7 times faster than China, seven times faster than North America, and 8.3 times faster than Europe.

Noteworthy Campaigns

Mercedes-Benz is using LinkedIn to promote its 2015 C-Class line. This week, the luxury car brand introduced a new contest “Drive to Perform,” in which a LinkedIn user will win a two-year lease of a Mercedes C300. Unlike typical giveaways, users will not enter the contest on their own behalf, but rather will nominate someone in their LinkedIn network. In the spirit of recommendations that users contribute to one another’s profiles, Mercedes is asking LinkedIn users to nominate colleagues by highlighting their professional accomplishments and attributes in short recommendations, along with how the nominees “personal qualities meet the sophistication of the Mercedes-Benz brand.” The brand will also weigh how popular and active nominees are on social networks.

 

Headlines & Stuff

Here are some cool things we read about this past week: Facebook Users Can Now DVR Content, Including Ads Facebook […]

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook’s Buy Button Lets You Purchase Products Directly From Page Posts and Ads
Facebook’s new Buy button, which is currently being tested with select small business partners in the U.S., lets you make a purchase directly on the site. Once you click the button, a pop-up will prompt you to confirm payment and shipping info, then complete the purchase, all without leaving Facebook. The tool is only available to select merchants for the time being, including Modify Watches, though it could roll out to more companies if this trial is deemed a success. In other Facebook news, the platform debuted ‘Mentions’ for celebrities, a new iOS app that gives actors, athletes, musicians, and other influencers the ability to join popular conversations and see the latest posts from those they follow.

LinkedIn Buys Newsle
LinkedIn wants to overtake Twitter and Facebook as executives’ social news service of choice. On Monday, the platform added to its news arsenal, acquiring people-centric news aggregator Newsle to bolster its burgeoning media business.  Newsle crawls a person’s list of LinkedIn, Facebook, and other email contacts and surfaces articles mentioning those people.

Twitter Acquires Payments Startup CardSpring
On the same day Facebook announced its new Buy button, Twitter said it planned to acquire CardSpring, a startup that allows developers to write applications for credit cards, discount coupons, and other payment systems. Its platform is aimed at linking e-commerce with brick-and-mortar sales. Online shoppers can collect sales offers, sync them with their credit card, and then collect them at stores. For Twitter, the company offers an existing payments infrastructure that is not built solely around impulse purchases.

Snapchat Adds Filters That Unlock Art Based on Your Location
Snapchat users can now add specific art and labels to snaps taken in certain cities and destinations. For example, if you’re taking a photo at Disneyland, you’ll be able to swipe right to see art related to the amusement park; if you’re passing through NYC, you can add an overlay label to your picture based on the neighborhood you are in. It’s also possible to add a drawing of a roller coaster and Ferris wheel while visiting the Santa Monica Pier, a SoulCycle lemon logo when you’re at one of its cycling studios, and a TV, movie, or theater mark near the Hollywood Walk of Fame in Los Angeles.

Twitter Tells Brands They Can Reach 30% of Their Followers for Free
Twitter is telling brands, “Come to us if you want to reach fans freely.” The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of fans.

Global Social Media

Twitter’s New ‘Everyday Moments’ Tool Launches in the UK
Twitter aims to help marketers in the UK create real-time content around “everyday moments” and aid an always-on approach to the platform. According to Twitter, 55 percent of UK users tweet about what they are doing at any one moment.  These are predictable moments that brands should be harnessing, as they are just as important as national or global events. The online tool, called ‘Everyday Moments,’ will aim to help marketers tap into the rhythm of conversations. Alongside a map of the UK, there will be a list of 30 terms, emotions, activities, and TV shows. Each term has a color and when selected will appear on the map as a series of large or small spots, indicating where a cluster of conversations is taking place around a term. Marketers can then track mentions of it in real-time and analyze where it was used most during the day or week. The tool will only be available for UK marketers in the short term, though there are plans for a wider roll out.

Noteworthy Campaigns

Uber’s Ice Cream Delivery Service Goes Global
To kick-start celebrations of National Ice Cream Day this Sunday, July 20, Uber is delivering ice cream on demand through its app, TODAY, July 18.  The summer-time initiative is live in 130 cities, spanning 38 countries and six continents, and is a significant rise on last year’s ‘Ice Cream Day’ initiative, which ran in 33 cities. The ability to order ice cream from the Uber app will provide thousands of Uber users with their first experience of a paid-for service from the company that has nothing to do with cars. Uber has offered other non-taxi services before (lion dances, kittens on demand), but ‘Uber Ice Cream Day’ 2014 will be its largest roll out of ‘alternative’ services to date.  This is a sign that the service might harbor ambitions to go beyond providing taxi services.

Headlines & Stuff

Here are some cool things we read about this past week: Facebook’s Buy Button Lets You Purchase Products Directly From […]

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Strong Customer Engagement Helps Increase Revenue

Consumers switch platforms up to 27 times an hour, yet they demand relevance and coherence in every interaction with brands. Now, in order to develop real customer engagement, brands must deliver great seamless experiences across channels using intelligence, technology and data to build relationships that grow stronger over time, according to research conducted by Publicis Groupe’s Rosetta Consulting.

If brands are not combining all of these elements to form a single cohesive strategy that delivers mutual value, they are likely to lose consumers entirely.

“The customer relationship is no longer driven by brands,” says Nicholas Hahn, managing partner, Rosetta Consulting. “The power has shifted to the consumer. It used to be when you bought a car, you haggled with the dealer who knew more about the price than you did. Now, you go to the lot knowing exactly how much that car is worth and how much someone paid for that car down the street. It has made the job of marketers more difficult.”

Fully engaged customers are worth more to the brand—they generate 23% more in revenue and profit than an average customer, reports Rosetta.

Yet, today’s business leaders struggle to clearly define customer engagement, how to achieve it, or how to measure its value. To that end, 78% of marketers list “customer satisfaction” as one of the top two terms they would use to describe the goal of their company’s customer strategy; only 33% cite “customer engagement.”

Nearly half of marketers (47%) emphasize the importance of marketing tactics or business processes from the brand perspective, and an additional 40% focus only on the customer experience. Only 13% recognize the importance of combining both the brand and consumer perspective in terms of engagement.

The lack of cohesive engagement hurts the bottom line.

Some 86% of brands that have strong customer engagement practices saw an increase in the previous year’s revenue, compared to only half of brands with average consumer engagement outreach. In fact, strong performers were 2.2 times more likely than others to have experienced an increase in market share in the past year.

Brands must constantly reevaluate their interactions with consumers. What matters to shoppers today may be different tomorrow. Two in three marketers that have developed strong customer engagement practices (68%) report continual refinement of their communications plan based on customer data and marketing results. Plus, strong performers are 3.8 times more likely than others to say that they are able to identify where each customer is on the customer journey and are six times more likely than others to leverage real-time data to customize marketing efforts.

Ultimately, brands need to recognize that it is not enough to simply collect information about consumers or mass advertise their value, the study asserts. Rather everything filters into an integrated ecosystem that interprets shoppers’ spending and behaviors in real-time in ways that truly benefit consumers, not just drive profitability for the brand.

“We have to act in real time and operate nimbly across a complex, hyper-connected landscape using targeted and personalized offerings based on customer attitudes, buying habits, life stages and specific moments on customer journeys,” said Hahn. “Pampers’ value proposition is no longer about diapers keeping baby’s butts dry, but about helping mom with the development of her kid. That’s a much more meaningful relationship.”

Source: MediaPost

Stats of the Week

Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what […]

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

FTC Sues Amazon
Amazon unfairly allowed young children to rack up charges on their parents’ credit cards by making in-app purchases, the FTC alleges in a lawsuit filed last week. The FTC is seeking a court order requiring Amazon to reimburse parents for charges their children incurred within apps. Earlier this year, Apple agreed to provide refunds of at least $32.5 million to settle a similar claim.

Facebook Launches “Out-App Purchase” Ads
What if in-app purchases didn’t have to happen in an app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook this week began letting them sell Facebook desktop game virtual goods straight from ads in the News Feed or sidebar.

Twitter’s New Analytics Tell Advertisers and Publishers How Many People Actually Saw Their Tweets
Twitter today released a new analytics dashboard for advertisers, Twitter card publishers, and verified users. The company already gave advertisers data about tweets that they’d paid to promote, but there was nothing equivalent for “organic” tweets. Now, the new dashboard offers a broader view of an account’s entire Twitter strategy. The dashboard includes data including: total impressions, total engagements, and engagement rate for each tweet, and also aggregates the data for the past month.

You Can Now Embed Vine Videos on Tumblr
You can now embed your favorite Vine videos on your Tumblr blog. The platform announced the new integration over Twitter this week.  To embed a video – simply add the URL or embed code into the video post box from your Tumblr homepage.

Global Social Media

Gmail Languages Expanded to Cover 94% of the Internet Population
Email is still the universal means of communication. You don’t need a proprietary app to send an email. What you do need is support of languages and regional dialects. To get more people connected, Google just announced it’s added 13 new languages to Gmail including: Afrikaans, Armenian, Azerbaijani, Chinese (Hong Kong), French (Canada), Galician, Georgian, Khmer, Lao, Mongolian, Nepali, Sinhala, and Zulu.

Noteworthy Campaigns

Sour Patch Kids Snapchat Effort
Earlier this week Sour Patch Kids launched a five-day Snapchat campaign featuring social media influencers, which marks a first for the brand and for the parent company Mondelez. The campaign dubbed “Real-Life Sour Patch Kid” enlists social media star Logan Paul to take over the brand’s Snapchat account while documenting pranks he pulled in New York this week.  Logan began posting Snapchat Stories to the Sour Patch Kids account on Monday detailing his hijinks. The theme changed throughout the Story starting with ‘Sour’ pranks and moving to ‘Sweet’ snaps.  The initiative aligns with the brand’s “first they’re sour and then they’re sweet” tagline.  For example, the first  message sent this week shows a giant Sour Patch character splashing water and throwing crackers at Logan, but at the end of the clip, the character shifts his attitude and gives Logan a cup of water to to drink.  Logan will also post to his own Snapchat and Twitter account promoting the partnership.

Headlines & Stuff

Here are some cool things we read about this past week: FTC Sues Amazon Amazon unfairly allowed young children to […]

The Marketing Arm Digital – July Newsletter

We published our monthly newsletter. Check it out below and if you want to see it in all its glory, […]

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

The Internet Thinks Facebook is Creepy
Internet users have reacted angrily to news that Facebook researchers manipulated content some users were shown in their News Feeds in an attempt to gauge their emotional response. For one week in 2012, Facebook changed the content mix in the News Feeds of 690,000 users. Some people were shown a higher number of positive posts, while others were shown more negative posts. The results of the experiment (conducted by Cornell, UCSF, and Facebook) were published this month and found that users that were shown more negative content were slightly more likely to produce negative posts. Users in the positive group responded with more upbeat posts. Success! Facebook was able to manipulate the emotional state of its users. Facebook’s TOS  gives it permission to conduct this kind of research, but many users have reacted in anger at the news, calling it a “dangerous social experiment.” Facebook responded to the controversy in a blog post here.

Twitter “Buy Now” Button Appears For First Time
A new “Buy Now” button appeared on multiple tweets this week, all of which included products that link back to the shopping site Fancy. While the buttons appear in both the Timeline and expanded-tweet view, nothing happens when you actually click the button (yet). It is likely the button appeared as an experiment. In other Twitter news, the company just acquired TapCommerce for $100mm. TapCommerce is a mobile advertising platform that specializes in retargeting and re-engagement through smartphones.

Twitter Testing New Ways to Add Commentary to Tweets 
Twitter is experimenting with new features, including one that lets users add extra commentary to retweets. Previously, if someone wanted to add their own commentary to a retweet, they could click “Quote Tweet” to do so. This limited user comments by forcing both the original tweet and the added material to fit within the 140-character limit.  Another feature some users noticed last week placed images above the tweet instead of below it. Both changes appear to be only via mobile and are not yet available to all users.

Facebook to Buy LiveRail – the Third Biggest Video Ad Seller
Months after rolling out the first video-specific ad products on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. LiveRail automates the sale of video ads for publishers including MLB, ABC Family, and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail, which solicits buyers via real-time auctions. The acquisition puts Facebook in the same league with Google and AOL atop the digital ad food chain.

Global Social Media

Facebook’s New Type of Ad in India Lets Users Place a “Missed Call” for More Information
To appeal to advertisers who want to target customers in emerging markets like Brazil, Indonesia, India, Turkey, and South Africa, Facebook has had to come up with ad products that are better suited to the needs of users and advertisers in such countries.  One of these experiments is taking place in India. Facebook is testing an ad product build around the “missed call” behavior in the country, which arose because of the high cost of voice calls. People dial a number and hang up before the call goes through as a way to save call time. It is used as a signal to the recipient that they are currently outside and/or a request for a return call. Now, when a person in India sees an ad on Facebook, they can place a “missed call” by clicking the ad from their mobile device. In the return call, the user then gets access to content such as music, cricket scores, or messages from celebrities, as well as a brand message from the advertiser — all without any airtime or data costs.

Noteworthy Campaigns

IKEA Creates a Website Inside the Instagram App
To promote this year’s new PS 2014 collection, IKEA’s Russian division produced a campaign that approaches Instagram in an entirely new way. With the collection’s mission statement of “Always on the move,” IKEA hacked the social platform to create a website out of the Instagram grid. The @Ikea_ps_2014 Instagram account serves as the website’s “home page,” with each post representing a product category – like Benches or Tables. When you tap an individual category picture, hidden tags reveal a link to each product within that category. Every one of the 34 items in the collection received their own Instagram accounts – like @ps_laptop_station and @ps_side_table. Within each product’s Instagram account lies videos of the items being used, product information, and snapshots from different angles.

 

Headlines & Stuff

Here are some cool things we read about this past week: The Internet Thinks Facebook is Creepy Internet users have […]

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook’s News Feed Ranking Algorithm Now Considers How Long You Watch
Videos Facebook announced changes to the video ranking algorithm for News Feed. From now on, the company will include whether video clips uploaded to personal accounts and Pages are watched and how long they’re watched when it calculates whether to show the content to others. As a result, users that tend to watch more frequently will have more videos surfaced in their feed. If you regularly skip over video uploads, you’ll start seeing them less. Other factors that Facebook looks at when ranking video posts include comments, likes and shares. Links to third-party video sites won’t be affected by the change.

iBeacons Usher In The Contextual Shopping Era
According to a study by inMarket, the use of beacons (Apple brands these as iBeacons, and has already shipped millions of capable devices) in retail stores caused a 19x increase in interactions with advertised products, a 16.5x increase in app usage in-store and a 6.4x increase in the likelihood that a shopper kept an app that sent them a beacon message on their phones. Beacons installed inside retail stores like Saks or grocery outlets can send proximity-based alerts to shoppers at the precise moment – and location – that they’re enabled to make a decision on a purchase. This is the holy grail of retail advertising, which normally takes a scattershot approach to “pre-advertising” shoppers or tries to guesstimate when they’re in the vicinity of a product. When a beacon knows you’re within a couple of feet of a Zatarain’s rice mix and sends you a coupon, that can be much more effective than trying to mail you a coupon a month earlier in the off chance that you might be in the mood for creole. These initial inMarket statistics are enormously promising for retailers anyway.

Teens’ Favorite Social Network: Texting
Texting is far and away the most popular form of social media among teenagers, according to a survey of 7,000 graduating high school seniors conducted by Niche. Overall 87% of high school seniors said they texted every day, Niche found, considerably ahead of Facebook, with 61% of respondents reporting daily use of the latter. YouTube took third place, with 55% of respondents reporting daily usage, followed by Instagram at 51%, Snapchat at 46%, Pandora at 37%, and Twitter, at 35%. Regular old phone calls (remember those?) were in eighth place at 34%. Google+ was quite a bit further down the totem pole, with 23% reporting daily usage, followed by Pinterest and Vine at 16%, and Tumblr at 15%. Just 1% of teens said they use LinkedIn every day (and 92% don’t use LinkedIn at all).

Global Social Media

Most Pinned Places On Earth
Pinterest shared with Mashable the top most-pinned places on Earth. And while some are instantly recognizable (hello, Big Ben!), others, like Canada’s Abraham Lake, are lesser known. Destinations that broke the top 30 based on more than 750mm place pins include: Paris, Eiffel Tower, London, NYC, Abraham Lake, The Blue Lagoon, Amsterdam, Central Park, Taormina, Venice, Glacier National Park, Rome, The Crags, the Caves Resort, Barcelona, Ennis Bluebonnet Festival, Brooklyn Bridge, The Louvre, Prague, Viewpoint Ingang Jachthaven Reitdiep Groningen, Bagan, Big Ben, Budapest, Westminster Abbey, Portknockie, Instanbul, Santorini, Florence, Yosemite, and Masjid Putra.

Noteworthy Campaigns

Lincoln Lets People Test Drive Their New Model In A High Speed Pursuit
In order to drive interest leading up to a Summer 2014 launch, and to highlight some of the impressive features, both technological and aesthetic, which put the 2015 Lincoln MKC miles ahead of competitors in the Small Premium Utility class, the Lincoln Motor Company wanted to try something new. The result is an immersive virtual test-drive called the Lincoln Dream Ride. Instead of passively watching a commercial, potential car buyers are invited to ride along in an engaging narrative right alongside celebrity driver Sam Page. Thanks to 360 degree cameras one can look around at the vehicle’s interior craftsmanship; the DeepSoft Bridge of Weir leather, French-stitched upholstery, and fine Wolsdorf leather-wrapped steering wheel. Turn to look out the windows at the surrounding world moving past, or see the sky through the Panoramic Vista roof.

General Mills, Whole Foods Generate Buzz For Bees
Count Whole Foods and General Mills’ Cascadian Farms as the latest champions of the challenged honeybees. To raise awareness, Whole Foods stores are busy talking up the powers of pollinator with “Human Bee-In” events and “Give Bees A Chance” promotions. And General Mills, which launched Buzz Crunch Honey Almond cereal exclusively at Whole Foods Market stores nationwide back in April, says it is now donating $1 for every box sold, up to $100,000 to the The Xerces Society, an Oregon-based nonprofit and leader in pollinator conservation. Whole Foods and Xerces say they will continue to share the buzz through July 1, raising awareness of the role bees play in food supply through a social media campaign.

Headlines & Stuff

Here are some cool things we read about this past week: Facebook’s News Feed Ranking Algorithm Now Considers How Long […]

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

First Round of the World Cup Draws Over 300 Million Tweets

More than 300 million tweets related to the soccer World Cup in Brazil have been sent since the tournament started earlier this month, Twitter said in a blog post.

“Just over two weeks into the #WorldCup and the tournament is already becoming one of the most talked about events on Twitter of all time,” the social media firm said after the group stage of the tournament ended late Thursday. “To give you a sense of scale for this volume of tweets sent over a 15-day period: we saw more than 150 million tweets about the 2012 Summer Olympics in London over 16 days.”

The opening game between Brazil and Croatia drove the most Twitter conversation so far with more than 12.2 million tweets, followed by Brazil versus‎ Mexico (8.95 million) and Germany against Portugal (8.90 million).‎

Argentina star Lionel Messi and Brazil’s Neymar Jr., both on four goals after the group stage, are the most mentioned players so far on Twitter, followed by Uruguay striker Luis Suarez thanks to his biting an Italian defender.

The most-tweeted moment of the tournament so far is Brazilian defender Marcelo‎’s own goal in the opening match. It drew 378,085 tweets per minute, according to Twitter. U.S. captain Clint Dempsey’s‎ goal against Portugal ranks second with 304,603 tweets per minute.

The most reweeted post from a player so far is from Italy’s Mario Balotelli. In a reference to England’s f‎ate being in the hands of Italy, which had to beat Costa Rica to keep England’s hopes of advancing alive, he posted: “If we beat Costa Rica, I want a kiss, obviously on the cheek, from the UK Queen.” The post got more than 177,000 retweets and has been viewed over 17 million times, according to Twitter. Italy lost and, just like England, is out of the tournament.

Twitter’s introduction of hashflags for the Cup, meanwhile, has proven to be a hit with U.S. and Brazil fans. Their countries’ flags have been used the most in the new feature, followed by Mexico and Germany. Twitter didn’t provide exact figures.

Source: Hollywood Reporter

Stats of the Week

Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what […]

Scotch Facts

Written by: Justin Runyon
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SCOTCH FACTS

If you know me, then you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, with a preference for Scotch whisky, and I consider myself our team’s whisky expert. Weekly I share what I call, “Scotch Facts: Your Weekly Dram of Whisky Wisdom” with my office friends and I thought you might like to see it too. Cheers! – Justin

Whisky Fact of the Week:
Scotch Facts are just the beginning; you can actually attend The Scotch Whisky Training School in Edinburgh and get the full-on whisky education you always dreamed of. They’ll teach you everything from differences in the history of whisky to the art of blending. More info: http://www.scotlandwhisky.com/trade/ScotchWhiskytrainingschool/

Your New Favorite Bar:
Jack Rose – Washington, D.C. You could spend your entire life in this place and never try all the whiskies. Oh, and they have whisky on draft. If you’re ever in D.C., make sure you stop here. http://jackrosediningsaloon.com/

Lagniappe (a little something extra):
Did you know: There’s an initiative going on in the UK right now to turn whisky by-products into biofuel that can power cars? Check it out: http://www.clickgreen.org.uk/news/national-news/124862-whisky-powered-vehicles-take-step-closer-to-commercial-reality.html

Got any Scotch Facts you want to send my way? Just tweet me @justrunyon.

 

 

 

Scotch Facts

If you know me, then you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, […]

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

LinkedIn Unveils a New App Dedicated to Job Searches
This week, LinkedIn added another app to its collection. The Job Search app (it’s sixth standalone app) is intended to do one thing very well: help users find and apply for new jobs. The app includes job search filters like seniority level, industry and location and both searches and individual jobs can be saved for a second look down the road. The app will also recommend positions to you based on openings you’ve viewed and saved job searches.

Facebook Officially Unveils Slingshot This Week
Facebook announced Slingshot this week, a messaging app to compete with Snapchat. Users can send photos and videos up to 15 seconds long using the app and once those messages are viewed and cleared by the recipient, they disappear from their phone for good. The only catch: Users are required to respond with an image or video in order to “unlock” those they receive.  This is a way for users to force users to share more frequently.  You do not need a Facebook account to use the app. Though the app was one of the top 50 most downloaded this week, it was topped by a new app that just arrived on the scene – called ‘Yo.’ The app simply lets users send the word “Yo” or “YoYo” to their contacts. Nothing else.  Stephen Colbert can explain further here.

Twitter Buys SnappyTV
As a broader effort to help users, brands and publishers connect more closely, Twitter has agreed to buy SnappyTV, which powers a popular platform for the live-clipping, editing and distribution of video across the web. The service is already a go-to for many of Twitter’s brand and media partners via its Amplify ad program. Twitter will invest in SnappyTV as a standalone product, as well as further integrate it into the platform.

Snapchat Launches ‘Our Story,’ Builds Community Perspective
As part of a broader shift away from ephemeral exchanges, Snapchat debuted “Stories” late last year – a feature that lets users share photos for up to 24 hours. Adding a collaborative component to the service, the start-up just unveiled “Our Story” so people at the same events can combined their own “snaps” into a single story.

FDA Finally Suggests Social Guidelines
The FDA has finally suggested some guidelines for how pharma and medical device manufacturers can use social media to market products and correct misinformation. The marketing guidelines acknowledge that third-party social media venues like Facebook and Twitter often have limited space to explain products and make disclaimers. However, the FDA emphasized that drug and device manufacturers must still comply with the original rules governing promotional messages, including the requirement to give information about specific indications, and balanced disclosures about the product’s risks as well as its benefits in each individual communication – meaning a statement about risks has to be in every Tweet, Facebook Post and so on. If it’s not possible to include every risk, the most serious should be prioritized. In all cases the company should also provide a link to more complete discussions of risks associated with the product. If there isn’t enough room to make a reasonable disclosure on the social media venue, the FDA suggests reconsidering using that venue.

Obama Hosted His First Tumblr Q&A
World Leaders are going social.  This week, President Obama participated in a Tumblr question-and-answer session. Obama held a press conference to discuss an expansion relating to the government’s “Pay As You Earn” student loan repayment program. The program limits the monthly payment amount of recent grads to 10% of their discretionary income. It raised many questions for students, so instead of hosting another press conference, the President decided to host a session on Tumblr, entitled #ObamaIRL.

Global Social Media

On Facebook, the World Cup is Bigger Than Olympics and Super Bowl Combined
Through one week of the World Cup, Facebook has already seen more people having more interactions about the tournament on the site than it has for Sochi, Super Bowl and the Academy Awards combined. A total of 141 million people have commented about, “liked,” or shared posts on Facebook about the World Cup. There have been 459 million different interactions. Much of the action is international: 85% of the people talking about the World Cup on Facebook are from outside of the U.S. There are 1.28 billion people on Facebook worldwide, 80% of which are outside of the U.S.

Noteworthy Campaigns

Jamba Juice Launches YouTube Dance-Off To Promote Healthy Smoothies
Jamba Juice, one of the biggest smoothie chains in the country, will soon be offering their own green juices to keep up with the growing green trend. To promote the new products, the company has launched a contest called “Blend In the Good,” which asks people to upload videos of them dancing, to signify the good both inside and outside of the drink. Jamba Juice teamed up with popular YouTube channel DanceOn, and is uploading the choreographed entries both to their YouTube channel and their website. Prizes for the top three entires include a trip to NYC, LA or SF in August along with a Jamba Juice gift card.

Headlines & Stuff

Here are some cool things we read about this past week: LinkedIn Unveils a New App Dedicated to Job Searches […]