Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Introduces Audio Cards
This week, Twitter announced that it is introducing a new type of Card to your timeline: the Audio Card. The new tool lets you listen to music and podcasts directly from your timeline. The first Audio Cards will be shared by a small group of partners including NASA, David Guetta, and the White House.

Social, Digital Brands Lead 2014 Loyalty Index
Apple, Amazon, Whats App, Google, YouTube, and Kindle are the top dogs in consumer loyalty this year. In Brand Keys’ 2014 Loyalty Leaders List, an annual survey that gauges how connected consumers feel to 721 brands in 65 categories, 36 of the top 100 are new brands. Most new arrivals are around social and digital, including tablets, smartphones, and social networks. The only non-digital or non-social brand that rated in the top 20 was Dunkin’ Donuts.

Facebook Stickers are Now Available in Comments
Facebook expanded its stickers feature to comments on Timeline, Groups, and Event posts. Stickers, which are Facebook’s emoji-like icons, have been available within Messages and in the Messenger app for some time, but were not available elsewhere. Stickers in comments will work the same way – users begin with only a few stickers but can get more from Facebook’s in-app Sticker Store.

Google is Testing Video Chat with Real Doctors
Google has confirmed that it is testing a system that would offer video chats with doctors to people whose search terms involve medical symptoms. Google is paying for the feature while it’s in the testing phase. It is likely that it would be a paid feature if it is rolled out to the public at large.

Global Social Media

Global Millennials Share Ideas and Desires
According to the first-ever global “Cassandra Report,” millennials share attitudes about commerce, brand preferences, and life goals regardless of where they are in the world. The study argues that millennials are a world demographic (Global Y’s), representing half the population on earth. Seventy percent of global millennials surveyed said that they use social media as a source of news on current affairs. Seventy-five percent said that traveling the world is an important life goal. Thirty-eight percent said that they prefer to communicate with pictures instead of words (cue Instagram, Tumblr, Snapchat).  This global group is three times as likely to wear socially conscious brands over luxury brands, and 40 percent are willing to pay more for products/brands that are eco-friendly (especially in China and India).

Noteworthy Campaigns

McDonald’s Launches Transparency Campaign
In an effort to gain more trust from consumers, McDonald’s is launching a transparency program called “Our food. Your questions.” The move comes as the chain battles sliding sales and works to improve perception about McDonald’s food quality, particularly among millennials.  As part of the effort, McDonald’s has dedicated a section of its website to the campaign, as well as a video series featuring former MythBusters co-host Grant Imahara as he visits multiple suppliers for the chain. In addition to the company’s website, the videos will appear on Twitter, Facebook, and YouTube.  McDonald’s will respond to questions with behind-the-scenes webisodes and other social content that will provide facts on ingredients, how food is made, and how it’s prepared.

Headlines & Stuff

  Here are some cool things we read about this past week: Twitter Introduces Audio Cards This week, Twitter announced […]

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Snapchat Ads are Coming
Snapchat ads are coming soon, according to Snapchat CEO Evan Spiegel. The ads will be around the company’s “stories” product and will be optional to view.

LinkedIn Now Tells You Which Actions Led to Higher Profile Views
LinkedIn is giving users better information about which actions encourage people to look at their profile page. Under the “Who’s Viewed Your Profile” section, LinkedIn has added a new area listing the notable actions the user has taken. This could include posting a status update, joining a group, giving endorsements, or making new connections.  The hope is that when someone the user is keen to work with looks at their profile page, the user can deduce what they’ve done to trigger it.

Pinterest Pushing New Editorial Product with First Co-Marketing Campaign
Pinterest rolled out its first co-marketing campaign this week to promote a new editorial product called Pin Picks. The site has partnered with 10 companies including eHow, Cracked, and Funny or Die, as well as YouTube star Michelle Phan. Pin Picks are topic-specific collections of Pins and Pinterest profiles that the company has been testing since August. Pinterest is raising the profile of Pin Picks with a four-week Halloween campaign, each with their own themes: horror, villains and superheroes, humor, and last-minute ideas. Funny or Die and Michelle Phan are taking part in the horror phase; comedy site Cracked will be involved in humor; and eHow’s participation will span all four themes.

Facebook Messenger has Friend-to-Friend Payment Feature
Facebook could soon allow Messenger users to send mobile payments to their friends. A Stanford University student uncovered the feature via Cycript, a tool for developers.  The payment mechanism is said to be similar to that used in Square Cash, where Messenger uses it to debit one account, and then uses some means to look up the bank account number of the recipien, and deposit it.

Global Social Media

China’s Instagram Block is Here to Stay
For years, Instagram was one of the exceptions to China’s great firewall. It remained accessible even though Facebook, YouTube, and Twitter were blocked. It finally went dark in September when users began sharing photos of the pro-democracy protests in Hong Kong. It hasn’t come back since.  Of major US-based social media, LinkedIn is all that remains, and only because the social network agreed to play China’s game. Some people who post about sensitive topics get messages that their content is banned in China and cannot be seen by members there.

Noteworthy Campaigns

Dove is Trying Snapchat for Self-Esteem Effort
Unilever brand Dove is launching an initiative with Snapchat as part of its annual “Self-Esteem Weekend.” The brand has invited women to share their insecurities via Snaps, and as the Snaps disappear they can make room for more positive thoughts. Dove will have “Self-Esteem Ambassadors” on hand to respond to girls’ Snaps and provide real-time advice and feedback. The reason for using Snapchat, according to Unilever’s marketing director, is because “having a public conversation about your self-esteem can be intimidating.”

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The Marketing Arm Digital – October 2014 Newsletter

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Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Ello – the Anti Facebook
You may have already heard about Ello, the ad-free, invite-only, independent social network that has gone viral over the past week. The site has gained a reputation as being the ‘anti Facebook.’  Several reports have linked the rise of Ello to a recent firestorm caused by Facebook’s real name policy (Ello lets users use any name they choose).  The site is a cross between Twitter and Tumblr – users can post status updates, photos and GIFs, and comment on their friends’ posts.  Ello is receiving anywhere between 4,000 and 30,000 requests an hour for access to the site.  As noted by our own Tom Edwards here, one of the more attractive features of Ello is that the site promises not to sell your data to third parties. Could this be the next big thing? Or just a passing fad?

Twitter is Working on Its Own Native Polling Tool
Twitter is working on a new set of interactive Cards that would allow people to run polls natively across its social network. One key advantage of this offer is the ability for users to interact without being redirected away from Twitter, which would likely improve engagement rates with any polls.

Amazon Adds Twitter Product Tweets to Wish List
Amazon introduced #AmazonWishList this week, allowing customers to add items to their Amazon Wish List without leaving Twitter. Users can reply to any tweet that contains an Amazon product link with #AmazonWishList to add the product to their wish list.

Pinterest Lets Brands Target Ads to Existing Customers
Pinterest is working on a way for advertisers to target people in a brand’s customer database – like the consumers on an email subscription list – with ads on the site. The company is also building a measurement tool so that marketers can credit their ads on Pinterest with the purchase people make on a brand’s e-commerce site.

Twitter Tempts Studios with Targeted Ads
Twitter wants to help Hollywood studios reach moviegoers at precisely the right moments. With a soon-to-debut service, studios will be able to serve ads to Twitter users who have followed the accounts of specific movies, as well as users who have tweeted about particular movies in the past.

Global Social Media

Russia Orders Facebook, Twitter, and Google to Register as Social Networks — or be Blocked
Russia’s communications regulator has ordered Facebook, Twitter, and Google to join a register of social networks or face being blocked in Russia. By registering as “organizers of information distribution,” companies agree to store data about their users’ communications on servers in Russia, or pay a fine of 50,000 Russian rubles ($13,000). Companies that fail to register within 15 days of a second order from the regulator can be blocked in Russia.

Noteworthy Campaigns

Will Ferrell’s Video Game Battle to be Live-Broadcasted on Twitch for Charity
Will Ferrell’s SuperMegaBlastMax Gamer Challenge, hosted on Indiegogo, will allow one lucky winner and guest the chance to travel to San Francisco to play Will Ferrell for two hours on October 26. It will be hosted online on video game streaming platform Twitch. The winner will also get other contest-related gear, as well as a tour of Twitch’s headquarters.  In order to quality for the drawing to play Will Ferrell, you have to donate $10. All proceeds go to the nonprofit charities Cancer for College and Donate Games. With a goal of $375,000, the campaign is currently just over of $100,000 and has 12 days left.  If donors give more than $10 they can receive additional prizes, like exclusive sunscreen, t-shirts, hoodies, and a custom skateboard. Higher donation amounts also get more entries toward the grand prize.

Headlines & Stuff

  Here are some cool things we read about this past week: Ello – the Anti Facebook You may have […]

Stats of the Week

Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what […]

The Anti-Facebook? Meet Ello

Written by: Tom Edwards
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With the recent shift towards a reach and frequency model and organic reach hovering at 3% (with plans to go lower by the end of the year), Facebook has now created a void in the social networking eco-system.

fb-organic-reach-blog

This is what maturing enterprises do. They refine and evolve and sometimes this change has significant ramifications on existing best practices. Facebook is still an incredibly powerful digital platform. I would no longer classify it as a “social network” at least from a brand marketing perspective. Facebook has moved away from KPI’s such as engagement to focus on becoming a highly effective direct response tool.

Facebook-Reach

We are currently at a significant cross-roads from a social marketing perspective. The mantra of reach through engagement is really only applicable on Tumblr & Instagram (for now). Twitter is shifting towards an algorithm driven approach to showcasing tweets in your feed and organic reach has continued to decline and it will be interesting to see how much of the feed is “real-time” moving forward.

twitter

With all of this movement away from what made social… social, you should expect to see new platforms emerge that essentially provide what Facebook used to be, an actual social network.

Screenshot 2014-09-25 18.33.14

One such platform that is starting to pick up momentum is Ello.

ello

“Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers” according to the founders. It is designed to be an ad-free digital zone.

Screenshot 2014-09-25 19.08.45

One of the selling propositions to join yet another network is the fact that they state they won’t sell data to 3rd parties.

Screenshot 2014-09-25 18.33.39

The core of the experience is similar to what you would expect, it supports GIFs, comments on posts and reply directly to friends. You also have insight into how many people have viewed a post but there is nothing revolutionary with the platform, it simply is what Facebook used to be.

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This is still in it’s early stages and is very similar to the early stages of the social networks that came before it so there are still some elements that need to be refined but there is a need for platforms such as Ello that provide an alternative to the increasingly ad driven models and allow for more organic connection and discovery of content.

Screenshot 2014-09-25 18.53.10

Be sure to sign up for an invite.

Follow Tom Edwards @BlackFin360

The Anti-Facebook? Meet Ello

With the recent shift towards a reach and frequency model and organic reach hovering at 3% (with plans to go […]

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

YouTube has added new real-time reporting to its analytics dashboard that provides view counts down to the minute for your videos.  The new report is available for channels, groups with less than five videos, and content owners.

 

More changes are coming to Facebook’s News Feed Algorithm. When deciding which posts to show to which users, the social network will now give greater consideration to timeliness and activity-based relevancy. Facebook explains: “There are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game.” Users will now be more likely to see “trending” stories in their News Feed – but only after a “friend” expresses interest in such a story. Early testing showed that this change led to a 6% increase in post engagement.

 

YouTube this week announced that it will begin footing the bill for new videos from some of its top creators. The move is intended to help its homegrown stars produce high-quality content for their millions of fans.  More than 1 billion viewers visit YouTube every month, and daily watch time is growing at 50% annually.

 

Twitter released an internal study this week that found networks and studios that live-tweet during their popular programming can dramatically boost followers and Twitter mentions. Posting from a show’s Twitter handle, like @GameofThrones, increases total Twitter conversations by 7% during television premieres. Having a show’s cast members live-tweet is even better – increasing total tweets by 64%.

Global Social Media

Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. China is leading the way when it comes to mobile retail. A whopping 94% of those surveyed own a smartphone and regularly use it to make purchases, redeem coupons, and send gifts.

Noteworthy Campaigns

In the ’90s, Coca-Cola had a “fully-loaded citrus soda with carbos” called Surge. Internally it was developed under the moniker “MDK” or “Mountain Dew Killer.” Unfortunately that wasn’t the case, and the product didn’t last more than a couple of years. But, the soda is making a comeback (a reSURGEnce? Get it? Get it?) thanks to a Facebook campaign called “The Surge Movement,” which has 150,000 followers. Based on the demand, Coca-Cola decided to reinstate the product, selling it exclusively through Amazon at $14 for a twelve-pack (yet another sign that CPG brands are seeking more online sales). Within hours the first batch of Surge sold out.

Headlines & Stuff

Here are some cool things we read about this past week: YouTube Adds Real-Time Analytics  YouTube has added new real-time […]

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

84% of Smartphone and Tablet Users in the U.S Watch TV with a Second Screen

Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV with a second screen.
Nielsen Social says when it comes to brands and people and using social media in conjunction with TV networks, some general trends have become clear when it comes to key advertising categories.

For “wireless network” advertising/brands the top “affinity” scores go to many sports networks: NFL Network (2.7), Adult Swim (2.7), CNN (2.5), WGN America (2.5), and NBA TV (2.4) get high marks. The average for all TV networks in this category is a 2.0 score.

Looking at other brand types: For “personal care” advertisers, young viewing networks did well: Adult Swim (2.8), Nickelodeon (2.7), E! (2.6), Teen Nick (2.6), and Oxygen (2.5) had the best results. The average here among all TV networks was a 2.0.

Household product brands earned the best marks with those networks heavy into reality TV shows. Here A&E (2.7), VH1 (2.5), FX (2.5), E! (2.4), and BET (2.4) did well. The average among all networks in this category was a 1.9 number.

Source: MediaPost

Stats of the Week

Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what […]

Culture of Community: Takeaways from Burning Man

Written by: Lindsey Todd
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playaI returned from the Nevada desert a week ago, fresh from my second year of attending the annual Burning Man festival, dust still covering my boots and camping equipment.  Burning Man’s community spirit and the natural beauty of the Black Rock desert, also known as the Playa, never cease to amaze me on what is infinitely possible. As one participant noted, “Burning Man is a reminder of what we are capable of doing when we aren’t so busy with our day-to-day lives, careers, and responsibilities.” It’s a week of community participation, exploration, communication and celebration, with 60,000 of your closest friends.

Here are some of the lessons that will stay with me (hopefully) longer than the playa dust on my tent:

burning-man-2014.petalsCommunity: At Burning Man’s core is the sense of creating community – something from nothing, for one week a year. It’s nearly impossible for one person to bring everything they will need to survive the harsh desert climate – the dust is alkaline, the temperature can range from 40 to 100 degrees. On our first morning, we experienced the temperamental nature of the environment firsthand: a hailstorm.

Commerce is almost entirely non-existent, and participants, or “burners” rely on each other to fill the holes when they need supplies. Standard automobiles are not allowed, instead, participants create “mutant vehicles,” otherwise known as art cars, that act as destinations rather than transportation. One day, an art car broke down in front of our camp. A nearby camp dubbed, “Black Rock Hardware,” had a part they needed, and repaired the car as a gift. Helping those around you and civic responsibility are tenets of this temporary community. Without it, this event could not work.

Get to know the people around you – in the office, in your neighborhood. Don’t be afraid to share resources. Know that when in need, you can ask for help, and in turn you are more than willing to lend goods, knowledge, skill, or just plain encouragement. In the process, you’ll likely find out things about people that can help in unexpected ways.

charliecarAwe/Infinite Possibility: The amount of hours, commitment and work that goes into everything created here is impossible to quantify. The awe at seeing it is beyond words. My first night, I hopped on my bike and explored the various art installations – some permanent, some to be burned later in the week, and many several stories high. When I took my first panoramic look at The Playa at night, I was overwhelmed with a sense of amazement and respect at what is possible with dedication, patience and tenacity. From “The Man” himself (the wood sculpture that would culminate in fire days later), to the meticulously crafted Temple, to the Observatory at the far end of the Playa, none of it would be there without dedicated volunteers and participants.

If it is really worth doing, it is worth the effort. With the right minds, hands and hearts, anything is possible. At the same time, it is all temporary. Don’t get too caught up in the end result – continue improving, make it better – every year!

Freedom and Responsibility/Leave no Trace: In the remote desert, many social norms are modified, if not at times disregarded. This can create the perception that Burning Man is a “free for all” – but with freedom comes with responsibility.  The community operates on a principle of “radical self-reliance.” You are ultimately responsible for yourself: your food, water, shelter, and all of your necessities; use what you need, gift what you don’t, and take what’s left back with you. What comes in must ultimately leave, even the greywater you use to wash dishes. You put careful thought into the words “disposable” and “waste” and learn words like “MOOP” (Matter out of place). What is truly remarkable is that everyone participates, it is part of being a socially responsible citizen. It works. No trash and no trash cans. Just pristine desert that is left as it was found.

Take inventory of the items you use and throw away. Reuse what you can. If you see it on the ground, pick it up. Set an example and model a better community.

Gifting: Our camp, the Bubble Lounge, was (blessedly!) very close to the ice statiobubble loungen. Early in the week, in the heat of the day, there were often hundreds of people lined up for something we all normally take for granted.  Helping our fellow burners was always a first thought. We served ice-cold lemonade during the day and “bubbly” at happy hour. Add our bubble machine to the mix and we reveled in turning countless grown up professionals into  children!

I remember feeling disoriented the year before on “Burn night,” the Saturday night of the festival, when they burn the Man. This is when the city is at its peak in terms of population and energy. The rapid change in temperature from the fire, and influx of people, generally triggers a dust storm, which can dramatically reduce visibility. I purchased small compasses on carabiners (made for scouts) and decorated them to give to my camp-mates. They were delighted, and it felt great to give something so meaningful and practical!

This year, the night the Man burned, my boyfriend and I watched from atop the “E” in the LOVE sculpture. It was a challenge to get up there, and there was no getting down without a team effort. We wlove-playaere a mile from our camp. From in front of us, I heard, “People on the E!” I looked up – it was the couple on the “V” – “Would you like a breath mint?” We took two, and thanked them. They let us know to thank the people on the “O,” so we did.  Simple gestures, but welcome and appreciated!

Don’t underestimate how a small token or gift can help in unexpected ways. Embrace the motto, “surprise and delight.”

Immediacy/Participation: As crafters of digital communities, we know that the rate of engagement increases with investment in community. The same holds true in the desert. I found my experience improve greatly the more I participated. I appreciated each gift that helped me survive the often harsh client. And for a week, I abandoned my digital BFF, my trusty smartphone.  I was in my element, with no digital distractions. If I needed something, I had to walk around and ask people for it. All of my connections were face-to-face. It made me realize how much I rely on email and text when face-to-face, or even a phone call, would build a better connection.

Create situations that invite and reward your communities for participation. Invest in human communication. Pick up the phone, or even better, find a time to meet face to face. Spend time connecting, and build more satisfying relationships.

EmbraceI saw friends, new and old, celebrate their love in front of the three story high “Embrace” sculpture. I pondered the universe from Black Rock Observatory and felt my tiny place in it. I enjoyed pancakes and mimosas at “Barbie Death Camp”, danced to mind-blowing performances by artists and toured the Playa with my camp-mates on the “Crisco Disco” art car. I memorialized the year with a photo in “Black Rock Yearbook” and ran into a high school friend, last seen 1500 miles away, giving rides on a modified bike called the “Classy Taxi.”

I returned from my second Burn exhausted and revived at the same time, inspired, and already planning on how I can do “it” better next year, if I’m lucky enough to go again.  In the meantime, I’m maintaining friendship with camp-mates, reliving memories, and focusing on how I can make my own “default world” better with the lessons I’ve learned.

bm2014

Culture of Community: Takeaways from Burning Man

I returned from the Nevada desert a week ago, fresh from my second year of attending the annual Burning Man […]