If you’ve heard me speak over the past few years, I’ve often given an example of where I believe the distribution of recorded music is headed.
Brand sponsored music.
U2 has a new album due out in 2009. I know the economics of the record business and my estimate is that U2 may make $10 Million on the release of their next album. And that is generous. Figuring they have one of the old-school deals where they get a bunch of money every time they deliver an album, it is worth on the high end $10 Million.