Monthly Archives: December 2008

Brand Sponsored Music

Written by: Larry Weintraub
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If you’ve heard me speak over the past few years, I’ve often given an example of where I believe the distribution of recorded music is headed.

Brand sponsored music.

This doesn’t work for all bands, but it definitely works for the big ones. Let me set up a hypothetical scenario for you:

U2 has a new album due out in 2009. I know the economics of the record business and my estimate is that U2 may make $10 Million on the release of their next album. And that is generous. Figuring they have one of the old-school deals where they get a bunch of money every time they deliver an album, it is worth on the high end $10 Million.
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