After seeing the Jack In The Box commercial during the Super Bowl, I got off the couch and ran to my computer to visit the website tagged at the end – HangInThereJack.com. Yes, I am that big of a nerd.
There wasn’t much on the site, so I followed @jackbox on Twitter – an easy way to stay up-to-date on the situation.
I was expecting witty, amusing tweets – but I didn’t exactly get that. The updates aren’t funny. At all. They actually border on obnoxious. I think what bothers me the most is that the tweets aren’t in real time. Jack was in surgery from February 3 to February 15. What? Really? Those Siamese twins that just got separated in Ohio were in surgery for a mere 24 hours. I doubt a dude who has a Styrofoam head needs to be in surgery for two weeks. Shouldn’t the Styrofoam function the same as a helmet or something? @jdotcole agrees with me: @jackbox Okay, seriously, he’s been in surgery for like two weeks now. It doesn’t even make sense anymore.
No, it didn’t make sense. At all. But it didn’t stop there.
As of February 16th, “Jack is in what appears to be a Coma,” reported his trusty assistant Barbara. Appears? Really? Either he’s A. In a coma. or B. Not in a coma. No gray area there.
Furthermore, it appears as if “Barbara” hasn’t responded to any of the numerous responses to @jackbox. Talk about a waste of engaging your consumers.