As the economy declines, budgets get cut and consumers buy less, its good to see that marketers are exploring their options to get the most ‘bang for the buck’ for their clients. I think everyone here at Fanscape could read this article and say, “I told you so”.

BUT it is always nice when an outside, reputable news source points out that what we’ve been doing for over a decade makes the most sense in terms of money and effectiveness.