Last week I read a tweet via digerati member Reg Saddler that made me more than a little bummed at the state of the Twittershpere. He was pointing to Twitter Grader’s ranking of the “Twitter Elite“. It wasn’t so disappointing to see the top 5 or 10 positions filled by social media gurus but to see nearly all 100 of them was frightening. Let’s get a little diversity tweeple. Just throw in the dog whisperer and I’ll be happy.
It just highlights for me that despite its growth in the past year, Twitter is still dominated by we marketers — and that so much of what we, well excuse me, what I get excited about and obsessed with is tied to such a small group of people talking to themselves instead of the people they want to most understand.
This was essentially confirmed for me by the following AdAge article published earlier today. It’s one of the most interesting articles on our industry I’ve read in the past month. I, like Abbey Klaassen, don’t think it’s a problem to be so involved in the Twittersphere — so long as you can see the forest for the trees.
Please go read up and come back and post your thoughts. I’ll be playing on Facebook. You can reach me there along with most of the general populace.