The “Hamburger Helper” Of All Marketing…Thank You Chris Brogan! March 31, 2009

Written by: Digitally Approved
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Great blog entry that sums up the entire digital communication general strategy to success.

“Five Trigger Points where you can deploy social media as part of a larger unified strategy to help improve your marketing efforts.”

1. Awareness

2. Attention

3. Engagement

4. Execution

5. Extension

The Hamburger Helper reference is genius — traditional marketing vehicles will always be the meat, but the meal is a hell of a lot better seasoned with spices and cheese.

And to take it a step further, most people will get sick of plain old ground beef if it’s served all the time.

Ok, now I’m hungry