Definitions are important, but as marketers we sometimes get too hung up on key parts of a definition and lose sight of the bigger picture.

I came across this fantastic re-fresher article about a few key marketing terms that sometimes get muffled over time in our rush to execute a good marketing plan.

Before you read, take a moment and define the following:

Market:

Consumer:

Social Media:

Now read and see if you too have limited your understanding of these definitions over time.