Make Sure Definitions Are Not Preventing You From Seeing The Big Picture April 8, 2009

Written by: Digitally Approved
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Definitions are important, but as marketers we sometimes get too hung up on key parts of a definition and lose sight of the bigger picture.

bigpicI came across this fantastic re-fresher article about a few key marketing terms that sometimes get muffled over time in our rush to execute a good marketing plan.

Before you read, take a moment and define the following:

Market:

Consumer:

Social Media:

Now read and see if you too have limited your understanding of these definitions over time.