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Social media TV shows – two steps forward or two steps back?

http://mashable.com/2009/05/29/its-on-with-alexa-chung/

How Ben & Jerry’s Finds New Flavors

http://www.adgabber.com/video/video/show?id=546804%3AVideo%3A167943

Controversy over American Idol outcome

http://www.thrfeed.com/2009/05/fox-idol-att-voting-controversy.html

Transformers launch new social fan site to promote Revenge of the Fallen

http://www.transformersmovie.com/intl/uk/chooseyourside/