Marketers in the United States often note that mobile marketing is the next big platform to blow up in the United States. In terms of mobile phone capability and use, we Americans are far behind Europe, Asia and just about every other corner of the globe. However, the booming use of BlackBerrys, iPhones and other smartphones has marketers salivating at the potential of this new frontier. With this emerging technology still new to us, we can’t seem to hide our excitement and curiosity around the seemingly endless uses of our smartphones. Continue reading →
Michael Jackson died a few hours ago and I noticed that a few major companies and television shows were still tweeting deals and contests as the news unfolded. The rest of the Twitter world was consumed by Michael Jackson’s death, and these brands should have been monitoring to see that. To all brands, companies and corporations smart enough to utilize Twitter effectively, please make sure you practice smart marketing.
Pushing your brand at a time like this turns me off as a consumer and shows how truly out of touch your brand is with the Twitter public.
I plan on un-following a few companies today who chose to practice bad marketing, and I don’t think I’ll be alone.
With print media on the verge of extinction, publishers are starting to get desperate. Recently the Wall Street Journal announced they would be moving forward with charging their readers to view news content, with other media sure to follow suit. I think that web users have made it pretty clear since the dawn of the internet that they don’t want to pay for anything – not music, not games, not sports, and definitely not news. Slate Magazine tried moving their online magazine to a paid subscription model. The result?Continue reading →
I am a pretty loyal person, and Google has always been my main man. I consistently use the word “Google” interchangeably with the word “search”, I’m in love with my Gmail and its search features, and I can’t get enough of Gchat.
Then all of a sudden, all of the talk was about Bing, the new man on campus. What is Bing? What differentiates it from Google as a search engine? Well according to Microsoft, it’s being touted as a “decision making engine”, not a search engine. Personally, it seems pretty similar to Google. Some differences: Bing puts their related searches on the left, instead of the bottom, which is convenient. When searching for “Saved By the Bell” (come on, best show ever) it organizes my results into different categories: just SBTB, SBTB Wallpaper, SBTB Quotes, SBTB DVDs, and so on. This could be helpful if I’m not really sure what I’m searching for, but it also clutters the page and makes it a bit confusing. Continue reading →
Company was overwhelmed by response to grilled chicken promotion
NEW YORK – A couple of unhappy customers who missed out on free grilled chicken at KFC after Oprah promoted it are taking their beef to court. Two California residents who were unable to use the online coupon sued KFC owner Yum Brands Inc. in state court in Los Angeles on Wednesday. They claim the fast-food company’s grilled chicken giveaway last month was a “bait and switch” to get people to spend money at the chain. For days after the 24-hour posting began, the company was swamped with customers craving the freebie. At some locations, lines snaked around the block and caused traffic jams. The company has offered rain checks to those who could not redeem the coupons.
Communicating via social media is something to be taken very seriously which is why my company, Fanscape, belongs to two organizations that are creating ethical guidelines for companies and working in tandem with the Federal Trade Commission as DWOM marketing grows. Our President Terry Dry is on the Standards Board for the Social Media Advertising Consortium (SMAC) in which he is helping to create standardized measurement and analytics for marketing in the social media space. We are also active members of the Word of Mouth Marketing Association (WOMMA), in which we follow the Code of Conduct in our campaigns. Continue reading →