How Social Media is Changing the TV Landscape June 1, 2009

Written by: Digitally Approved
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I recently came across this post on social media’s impact on the popularity of TV shows. The article takes the case of Jimmy Fallon, whose debut on the Late Show in Mar 2009 was the best debut in recent times for a late night show. The post says, “Fallon’s ratings have leveled off a bit in the three months since his debut, but he still managed to win his time slot in 53 of his first 55 nights, and holds a 69% ratings advantage over Craig Ferguson (his competitor in the time slot) in the valuable 18-34 year old demographic.”
The post goes on to talk about how Fallon increased his number of followers on Twitter from just under 7k at the beginning of this year to over a million today.