From Word-of-Mouth to Word-of-Mouse June 5, 2009

Written by: Digitally Approved
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Word-of-mouth has always driven behavior. What’s changed is that the Internet – social media in particular – has allowed WOM to scale. Take, for example, this classic shampoo ad…

Cute, right? “You’ll tell two friends, and they’ll tell two friends and so on and so on…”

Now imagine a woman on Twitter with over 600 friends just a few clicks away…