Michael Jackson died a few hours ago and I noticed that a few major companies and television shows were still tweeting deals and contests as the news unfolded. The rest of the Twitter world was consumed by Michael Jackson’s death, and these brands should have been monitoring to see that. To all brands, companies and corporations smart enough to utilize Twitter effectively, please make sure you practice smart marketing.
Pushing your brand at a time like this turns me off as a consumer and shows how truly out of touch your brand is with the Twitter public.
I plan on un-following a few companies today who chose to practice bad marketing, and I don’t think I’ll be alone.