I came across this David’s Bridal campaign and thought it was genius to pair online scrapbooking with brides…good job.
David’s Bridal Celebrates Finding Your “One Love”
David’s Bridal – the only national bridal retailer – prides itself on being a leader in the wedding industry, offering consumers an unparalleled selection of bridal attire, accessories, gifts and favors. Dedicated to helping brides create the wedding of their dreams, the company is always looking for new ways to bring this commitment to its target demographic, women ages 18-34. Responding to the changing media climate and consumer preferences, David’s knew it had to get more involved in the online space as a way to reach potential customers. In response, Lippe Taylor created an online campaign that aimed to generate positive buzz online, engage consumers with the brand and encourage online sharing, all while promoting key brand products. The resulting program was extremely successful in tapping into the emotions of finding one’s “one love,” generating not only superb online bridal buzz, but more than 1.7 MM engagements, with 91% of entries shared over multiple social networking sites, and a 112% increase in social networking traffic on David’s Bridal website.
More details and metrics on the campaign here