Can Social Media Predict Box Office Success? July 16, 2009

Written by: Digitally Approved
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I came across this recent Mashable article on all the ‘social chatter’ on the upcoming new Harry Potter movie and I started wondering how heavily social media is weighed in predicting box office success?


Harry Potter and the Half-Blood Prince: A Social Media Blockbuster?

In only a few hours, throngs of people will be lined up at cinemas across the US and the UK as Potter, Weasley, and Granger once again duel evil on the big screen. Yes, I am talking about Harry Potter and the Half-Blood Prince. If the buzz and the success of the past films is any indication, this movie will be one of the biggest ever – in theaters and on the Web.

We were curious, so we grabbed the social media numbers, checked the graphs, and came up with some surprising results. So is the next Harry Potter adventure destined to be a social media sensation? Let’s find out:

Social Chatter

This film already has a ton of fans: 325,000+ Facebook fans to be exact (though this pales in comparison to Michael Jackson’s nearly 10 million). What’s really interesting and enlightening though isn’t the scale of the buzz, but the velocity. Check out the Twitter (Twitter) chatter since the 8th:

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