If you’re anything like me, you like to have your finger on the pulse, including having news alerts that come to your email or your BlackBerry/iPhone. I tell you what, sometimes the advantage of having this technology is extremely beneficial and other times it’s a HUGE spoiler. Case in point, award shows and sporting events.
In addition to the ridiculous amount of subscriptions I have willfully signed up for (you know what’ I’m talking about Daily Candy, Thrillist and Perez), I subscribe to breaking news from the Los Angeles Times, Hollywood Reporter, Entertainment Weekly and E! and will tell you this, it’s very cool to be on top of all the really important information, such as world events, natural disasters, the death of an important figure, elections and the things that really shape our lives. I mean it was great to be constantly kept in the loop about the California wildfires considering it affected so many of us here in SoCal. But when I get breaking news alerts that give away the results of an award show or a sporting event that I have yet to see, I am not sure if I am more upset at the media outlet trying to get the ‘news’ out there or myself for being dumb enough to check my BlackBerry in the middle of a telecast.
I have noticed that this happens quite a bit in the world of professional tennis. With so many matches happening outside of the US, it makes it relatively difficult for those fans to catch them live, so they have to see them at a later time, recorded of course. The lengths these poor fans go to, to avoid the news is commendable. Now I am not a tennis fan by any stretch of the imagination, but I do appreciate the fact that those who are, would like to watch the given match before they get an alert telling them who won.
I’ll admit, award shows aren’t what they used to be, but I’m still hooked. In this regard, there is a distinct advantage of living in the Eastern Time Zone (or getting the East Coast feed), as all award broadcasts are live to tape and aired two to three hours later for those if us in any other area of the country. It would’ve been nice to find out that ‘Mad Men’ and ’30 Rock’ won in their respective categories as I was watching it on the broadcast, but no, I was drawn to that little flashing red light on my phone and had to see who was trying to contact me. Yep, you guessed it, spoiler, spoiler, spoiler. A simple solution to this would be for the alerts to read as follows; Breaking News: Spoiler Alert…. sparing me and anyone else who cares, from a needless bum out.
That, or I completely shut out the rest of the world until I get to see the results for myself. Yeah, like that’s going to happen.