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	<title>Comments on: Social Media and Big Sporting Events</title>
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		<title>By: Matt Charleton</title>
		<link>http://www.digitallyapproved.com/2010/01/19/social-media-and-big-sporting-events/comment-page-1/#comment-11315</link>
		<dc:creator>Matt Charleton</dc:creator>
		<pubDate>Thu, 04 Feb 2010 21:33:32 +0000</pubDate>
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		<description>Social media is definitely making a splash here in Vancouver. Many projects are utilizing the medium to promote brands, but also several causes are jumping on the bandwagon. Project Blue Sky (http://www.projectbluesky.ca/) is one of those social media apps that leverages the games to encourage carbon footprint reduction through positive transportation decisions. The project has a fan element, mixed with the spirit of competition, making it quite the destination.

I think this year&#039;s super bowl and the olympics will be the necessary catalysts to catapult social media truly into mainstream marketing. I guess time will tell!</description>
		<content:encoded><![CDATA[<p>Social media is definitely making a splash here in Vancouver. Many projects are utilizing the medium to promote brands, but also several causes are jumping on the bandwagon. Project Blue Sky (<a href="http://www.projectbluesky.ca/" rel="nofollow">http://www.projectbluesky.ca/</a>) is one of those social media apps that leverages the games to encourage carbon footprint reduction through positive transportation decisions. The project has a fan element, mixed with the spirit of competition, making it quite the destination.</p>
<p>I think this year&#8217;s super bowl and the olympics will be the necessary catalysts to catapult social media truly into mainstream marketing. I guess time will tell!</p>
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		<title>By: distance education</title>
		<link>http://www.digitallyapproved.com/2010/01/19/social-media-and-big-sporting-events/comment-page-1/#comment-10813</link>
		<dc:creator>distance education</dc:creator>
		<pubDate>Thu, 21 Jan 2010 02:24:33 +0000</pubDate>
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		<description>what a lengthy and in depth article but full of useful information</description>
		<content:encoded><![CDATA[<p>what a lengthy and in depth article but full of useful information</p>
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