Super Bowl Commercials February 3, 2010

Written by: Digitally Approved
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To this day I still think the funniest Super Bowl commercial is the dancing monkey from E*Trade – more so because of the very end with the (paraphrased) statement we just wasted 2 million dollars, what are you doing with your money? You may not agree, but I digress.

I would be remiss if I didn’t point out a commercial that will run during the 3rd quarter of #SB44 (don’t forget your official SB 44 has tag y’all!), that was produce by our client, Kia Motors. You can check it out before #SB44 right here:

But I digress again.

Fanscape’s Larry Weintraub wrote another interesting piece for his blog. This post is about Super Bowl Commercials and how the campaigns  are created and executed from different perspectives – on the telecast front, banned front and social media approach. Check it out.


I did some research on Super Bowl ads today. Every year I look forward to the ads and thanks to social media, you can find a lot of the ads (or parts of the ads) online in advance of the big game. The cost of an ad in this year’s Super Bowl is between $2.5 – $2.7 Million per 30 second spot. The reason an ad costs so much is mostly because of the size of the audience watching the Super Bowl but also because the ads themselves get extended shelf life because news programs feature the “top ads” and Internet websites carry the ads.

This year I’ve also found several categories that correspond with the ads such as UGC, Facebook components, and Stunts – i.e. “banned” commercials.  I’ve listed this all below with some commentary.

Superbowl Ads via Facebook

Budweiser made it so if you became a fan of their Facebook page, you could vote on what commercial got picked to run during the Superbowl.

Coke took a very active Social Media approach to their Super Bowl ads in response to Pepsi pulling their Super Bowl ads in favor of digital marketing.  Coke took the social part literal and geared some extensive social media marketing around their Super Bowl ads towards social cause.  Per an article I read:  “Coke plans to give up to $500,000 to the Boys & Girls Clubs of America, and will raise half of that money through a campaign tied to the company’s Facebook page. As of Wednesday, Coke started offering branded virtual gifts that Facebook users can send to their friends for free. For each gift sent, Coke will donate $1 to the Boys & Girls Club.”

Click HERE to read more from Larry’s Blog.

Happy Viewing!

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