With Oscar chatter and ratings up, Fanscape reports on Social Media’s impact on this year’s telecast.
2010 has already seen an upward trend in tune-in for major events like the Grammys, the Golden Globes, and the Super Bowl. Some argue it is because of the proliferation of social media and a general renewed fervor over pop culture events. Twitter, Facebook, YouTube, and thousands of other online and mobile outlets have helped give people a platform to interact around award shows, sporting events and notable news-worthy occurrences. With reports indicating Oscar ratings up 14% over last year, it looks like there might be some truth to this theory.
Read the full report here.