Twitter is captivating a worldwide audience and marketers are now utilizing it to run contests whether by asking followers to retweet a message or by replying to a trivia question for a chance to win a prize. These promotions create engagement and expand the reach of the brand’s message beyond just their immediate followers. But how do you measure a promotion’s success?
Fanscape takes a look at some of the best free tools that can help you measure the results of your Twitter contest to determine the success of your promotion, beyond just adding followers.
Have a look and let us know what you think.