Social Shopping is as fun as it is exciting. And, growing in popularity.
What follows is an excerpt from Larry Weintraub’s latest post to his Smart Marketing Blog that highlights the new trend of Social Shopping.
A year ago if you had asked me about social shopping I would have pointed you to Amazon and told you that the product reviews from actual buyers were examples of social shopping. Six months ago I would have told you about shopping aggregation websites like Kaboodle which allow you to view, comment, and receive deals from multiple retailers. Two weeks ago I would have told you about the new Facebook integration into websites like Levi’s “Friend Store” and how you can see what your friends like. And today. Well today I’d tell you it’s all about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more.
A few months back I wrote a post about a new business ready to take off. What I described there was the advancement of location-based applications like Foursquare, Gowalla, and MyTown combined with recommendation websites like Yelp and Citysearch, and how they were providing huge opportunities for shop owners to drive people into their stores. DCSE’s go the next step and offer discounts to drive you into these stores. All of these DCSE’s are essentially mailing lists and you get regular (often daily) deals sent to your inbox.
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