Zynga and the success of social gaming June 28, 2010

Written by: Digitally Approved
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With Zynga growing in popularity and VC’s lining up to help fund this social gaming giant, Fanscape CEO, Larry Weintraub spoke with Internet Evolution about the company’s success and the future of social gaming.

An excerpt:

First, a fast recap of what Zynga sells, which are multi-player games such as MafiaWars, primarily on Facebook. Lately, Facebook has expressed some annoyance with Zynga’s games. They definitely aren’t core to Facebook founder Mark Zuckerberg’s vision for the platform.

Further, Facebook has muscled in on Zynga’s revenues by insisting Zynga players spend Facebook credits on such necessities as virtual cows (for FarmVille) or virtual bullets (for MafiaWars). In the process, Facebook has demanded 30 percent of Zynga’s action on such purchases. Ouch.

So why the VC love — at the very moment when the primary distribution vehicle is showing powerful signs of annoyance?

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