Are Banner Ads Dead? June 30, 2010

Written by: Digitally Approved
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MSBNC.com‘s new site design featuring fewer banner ads prompted MarketingVox to pose the question, Are banner Ads Dead? Fanscape CEO, Larry Weintraub, answered this question and was featured in the MarketingVox story.


Weintraub points out that banner ads and other graphic-based ads won’t soon go away, but they should become more appealing by featuring content that pertains to readers’ needs based upon where they live and what other websites they’ve recently visited.

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