Monthly Archives: August 2010

Vote For Fanscape’s SXSW Panel

Written by: Larry Weintraub
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I’ll cut to the chase, vote for me HERE. What is this? Well, let me tell you.

I had such a good time at SXSW Interactive this year that I wanted to see if I could put together a panel that was both exciting and entertaining. No offense to the other panels, but I didn’t want to just have a handful of talking heads discussing the benefits of social media or location-based marketing. Nope, when you leave my proposed panel, you’ll have an understanding of where things are going and how they’ll get paid for.

My thought is this: let’s get down to the nitty gritty of making money in the new era of media. And who is the most honest new generation broadcaster? Adam Carolla. Ask Adam how much money he’s making, exactly what it costs to produce his podcast, what mistakes he’s made, what the next plan is, and he’ll answer.

My vision for this discussion is part information and part Adam doing his show live… in Austin!

I know he doesn’t have all the answers. But he’s the closest thing we’ve seen to a new era of radio. And in a perfect world, we’ll pull in some others who are figuring it out too like Adam Curry, Leo Laporte, and Kevin Rose.

And we’ll have fun. Because all of these guys seem to have fun first and make money second. But they know that they need money to keep it going.

So please help make this panel a reality. I need your votes to make it past the next round.

If I get this panel off the ground, and you are not able to make it, I’ll do everything in my power to get it recorded (or at least transcribed) so that everyone can learn even if you aren’t there.


Top Tips to Help You Buy Your Next Car

Written by: Digitally Approved
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In the market for a new car? Knowing where to look and how to compare is just the start. Last month we showed you that there was a seemingly endless supply of resources to help you with travel, the same is true with buying a car. From blogs and consumer reports to mobile applications and social sites, Fanscape is always on the look out for the best online utilities and resources to help simplify our lives.

Social networking has become a valuable platform to showcase cars and provide valuable research tools, and automakers are doing their part to keep you engaged; Ford recently used Facebook to debut its 2011 Explorer. But, if you have no set idea on what kind of car you want or the cost associated, we have some suggestions on where to begin. should be your first stop. This site has everything from reviews to a finance calculator. Want to know what others have paid for that same car you have your eye on? Visit one of our new favorites, TrueCar. On the go and want to research via your smartphone? Kelley Blue Book has a free mobile app that includes its most popular online tools. Whether you’re looking for a new car or one that’s new to you, keep reading, we have 10 more great resources to help you make the best car-buying decisions.



MotorMouths – Mashable hails this site as the Rotten Tomatoes of car reviews. Simply put, MotorMouths helps you shop smarter for new cars. The site offers an aggregated list of independent analysis and review data. Expert critics from trusted outlets such as AutoBlog, Motor Trend and even Tech Crunch, contributing an unbiased approach to new car information and also provides an overall vehicle review rating.

Autocheck – Looking for a car with a little personality, but no hidden secrets? Autocheck is where you need to be when researching a pre-owned car. Provide a VIN number and a complete list of the vehicle’s history is available to help you make an educated decision to purchase the car or not. The Autocheck service offers much more than its predicessor, CarFax, including unlimited options, Experian-backed data and Autocheck scoring system.

MotherProof – A car blog for women in general, but mothers in particular and written by mom reviewers. MotherProof features reviews of various cars based on the growing demands of the family. Also features the ability to look up which cars would best suit you based on the age of your children – everything from which cars have the best storage, which ones are the most comfortable.

Honk – One of my faves. The creators of Honk understand that buying a car is a pretty big decision for most people and that most like to hear what other real people think about the cars they drive or have driven. Car shopping with a social twist if you will. With a built in community that allows for comments, likes and reviews, Honk helps you find the right car for you based upon what you actually want out of one.

Mobile Apps

Car & Driver’s Buyer’s Guide (iPhone / iPod Touch only) – Based on popular auto magazine, this app features the same resources as its online counterpart, such as search, listings, and advice. It also provides a guide to understanding pricing structures and a My Garage section for users to create and save personalized car search information.  The best part of this app is having all these great resources at your fingertips and on the the go.

Nationwide’s Cartopia (iPhone/iPod Touch/iPad) – Now that you know what kinds of car you want, better make sure you have the right insurance. Yes, you can shop for Nationwide auto insurance rates. However, what makes this more than just a branded insurance sales  and marketing tool is it also allows users to compare makes and models based on what is important to them specifically, whether that be safety ratings, gas mileage, color, or the total cost of ownership.

CarTell (iPhone) – This recently launched mobile app goes beyond Blue Book to help consumers find out how much dealers are paying for its used car inventory. Although this app costs $10, it will provide valuable car auction information and prices that will help you negotiate a much better price when at the dealership. The more than 60,000 records (so far) covers all makes, from every day passenger cars to SUVs and minivans.

On Twitter

@MyAutoLoan – The twitter home of a customer focused service designed to empower consumers with trustworthy and complete information surrounding the researching, financing, buying and driving experience

@StateFarm – A good company to follow on Twitter if you’re a policy holder looking for advice after getting into a fender bender or if you’re looking for information on the  right auto insurance policy for you.

@CarMax – CarMax is the world’s largest pre-owned retailer. The company’s Twitter page offers quick advice, links to customer reviews and from time to time, a contest. Who doesn’t like a contest.

No more are the days of just test driving cars and trusting sales people to get you the best deal. As mentioned at the onset, there are many, many resources that are as close as a few mouse clicks or a tap of your mobile device. It’s all about doing your homework before you even set foot on the showroom floor. Fanscape has given you some of our favorites to check out, what are yours?

SXSW Panel Picker is Now Open – Cast Your Vote for Fanscape

Written by: Digitally Approved
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The events of the 2011 South By South West (SXSW) conference and festival aren’t set to kick off until March 11, 2011. However, the time has come for attendees to have their say in how it’s programmed. There are many compelling choices, but one we’d personally like to recommend is presented by Fanscape CEO, Larry Weintraub.  This proposed SXSW Interactive session, entitled How To Make Money Podcasting, is sure to be one of the best panels of next year’s gathering.

What you’ll learn from this session:

  1. Strategy behind creating a podcast – can’t just wing it anymore
  2. Ways to monetize your podcasting efforts
  3. How to brand yourself and your podcast
  4. Content creation – taking an idea and making it a reality
  5. Building an audience beyond your friends and family

We hope you’ll join us in trying to make this session a reality by giving us the thumbs up when placing your vote.

Check out the full session details HERE. Let us know what you think!

The Value of a Social Relationship

Written by: Digitally Approved
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Fanscape just released a new white paper – The Value of a Social Relationship.

The focus of this white paper is the long-term business value of a social relationship. In this we also introduce our Social Relationship Value (SRV™) formula for calculating this monetary value. This formula focuses specifically on factors within each individual business, providing a measurement that is appropriate and commensurate with the goals, needs, and values of that particular organization.

Check it out and let us know what you think.

For additional information, visit