Monthly Archives: February 2011

Facebook Changes Aplenty

Written by: Digitally Approved
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Facebook is making a lot of changes these days and it is hard to stay up on them all. Here are some of the key ones you may want to know about:

Facebook Pages are Redesigned and Administrator Features are Added
Facebook recently redesigned Pages that look similar to the revamped personal profiles. Facebook offers page owners to preview and upgrade early to the new format (which will shortly become mandatory). You may have already noticed brands switching over to the new layout. If you have, you’ll notice:

  • 5 Photos at the top of the page (like personal profiles)
  • Navigation is now on the left vs. top of the page
  • Activities from others are filtered into the news feed
  • The “everyone” feature allows admins to highlight items as top wall posts
  • By selecting the “Use Facebook as a Page” option in the account section, admins will be able to get notifications when fans interact with or post comments to a page
  • Admins will be able to switch between speaking as the page, and as their own personal profiles

Not everyone is happy with these changes, but few ever are when it comes to change.  Read more HERE.

Facebook’s Next Big Media Move: Comments
Facebook is launching a new third-party commenting system in the upcoming weeks. Unlike Facebook’s “social plug-in” service, the new system involves “handling the log-in and publishing” and automatically “cross-promoting comments on individual’s Facebook walls, and possibly even promoting them as well on media outlets’ own ‘fan pages.” Interesting fact: the new service will have the ability to “surface high quality comments or help users identify trolls and spammers by assigning users an aggregated credibility score.”  Read more HERE.

Facebook Forcing “Credits” on Game Partners
By July Facebook will require all game partners use Facebook credits as their virtual payment processing system. Here are some facts associated with Facebook credits from the article:

  • Credits currently processes more than 70% of virtual goods transactions on the network, spanning more than 350 applications
  • Developers using Credits can keep 70% of the revenue from virtual goods transactions
  • 10 FB Credits currently cost $1 for consumers

Read more HERE

Facebook Sponsored Stories Now Available in the Facebook Self-Serve Ad Tool
Facebook’s self-serve performance ad tool now allows Page, Place and application admins to create Sponsored Stories ads. The recently launched ad unit allows admins to pay for additional distribution of Page stories as well as user updates that mention them in Facebook’s ad space. Until now, these ads could only be bought through a Facebook managed brand advertising representative.  Read more HERE.

Near Field Communication

Written by: Digitally Approved
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You are going to hear a lot about Near Field Communication in 2011.  NFC as it is often abbreviated is a form of Radio Frequency (RF) technology which surrounds us every day in the form of remote controls, baby monitors, and all of the other wireless devices we use.  NFC is a short distance version of RF and you will see it mostly emerging this year with your mobile smartphones.  Starbucks jumped to the forefront of NFC recently when it introduced the ability to pay for your Frappuccino with your phone.  Meanwhile both Apple and Google are alerting everyone that NFC is a key component to both of their smartphone operating systems and hardware.

What does this mean to you?

Think of it like your wallet being merged with your GPS device.  You’ll be able to pay for things, check in at locations, and even start your car.  Come to think of it, you can do all of that right now.  While the term NFC is a bit new to most of us, tech heads will tell you it has been around for years.   If you look up Near Field Communication on Wikipedia, you’ll see these application extensions:

  • Mobile ticketing in public transport
  • Mobile ticketing for concerts and live events
  • Boarding Pass on planes and trains
  • Mobile payment: the device acts as a debit/credit payment card
  • Smart poster: the mobile phone is used to read RFID tags on outdoor billboards
  • Bluetooth pairing: as easy as simply bringing mobile phones close to each other
  • Electronic money
  • Identity documents
  • Electronic keys: replacements for physical car keys, house/office keys, hotel room keys, etc.

Outgoing Google CEO Eric Schmidt recently painted this vision of NFC-enabled mobile phones:  “I’m walking down the street and I need pants. My phone has an NFC chip. It knows where I am. It tells me about two stores, one to the left with a 20% discount and one to the right with a 30% discount.  It is programmed to know I am a cheapskate so points me to the right and the store knows what pants I want.”

TechCrunch talking about Apple’s innovations in NFC said, “If Apple can nail Near-Field Communication (NFC) and tie it directly into their already-established iTunes payment system … It could change everything.  It could transform Apple from the biggest technology company in the world, to the biggest company in the world, period. By far.”

Eric Schmidt called this Consumerism at it’s finest. What does that mean exactly?  It means our lives are going to get easier and less cluttered.  And in the process, we’ll buy more!

Social Media Bowl XLV

Written by: Digitally Approved
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More Americans watched this year’s Super Bowl than any other single television broadcast in history. Per a Reuters article:

The Green Bay Packers’ 31-25 victory over the Pittsburgh Steelers in Texas drew a U.S. TV audience of 111 million, topping the 2010 final tally by almost 5 million, according to data released on Monday by broadcaster Fox.

“The airing of Super Bowl XLV goes down as Fox’s most-watched night of prime time ever, as well as Fox’s highest-rated night ever among Adults 18-49. It’s also the most-watched night on any network in at least 20 years,” Fox said in a statement.

Last year, 106.5 million watched the New Orleans Saints beat the Indianapolis Colts, surpassing the 106 million who tuned in for the finale of the comedy “M*A*S*H” in 1983.

The Super Bowl in 2009 drew 98.7 million viewers, and the audience in 2008 was 97.5 million.

And it didn’t stop with game day. Over 31 Million people have watched little Darth Vader use his powers to start a Volkswagen on YouTube, and 30 other advertisers actually premiered their much anticipated commercials online in advance of the Super Bowl.

Some other corresponding and interesting stats include:

  • Harris Interactive Study. 25% of women exclusively watch for commercials. 12% of men.
  • Per Clearspring: Posts mentioning Pepsi Max increased by 3,000% followed by Super 8, and Carmax. Chrysler also experienced a 1300% increase in searches for the brand name followed by Pepsi Max at 950% and at 900%.
  • VW’s the Force was the most talked about ad on Twitter. 1 million views in 24 hours before Super Bowl even aired. Increased FB fans to the VW page by 20,000.
  • Bud Light spent 1.2 billion for Super Bowl naming rights + ad time (the biggest investment of any brand).

Yes $3 Million is a fortune for a spot, but one could argue the reach extended via social media helps make that number a little more digestible.