Social Media Bowl XLV February 15, 2011

Written by: Digitally Approved
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More Americans watched this year’s Super Bowl than any other single television broadcast in history. Per a Reuters article:

The Green Bay Packers’ 31-25 victory over the Pittsburgh Steelers in Texas drew a U.S. TV audience of 111 million, topping the 2010 final tally by almost 5 million, according to data released on Monday by broadcaster Fox.

“The airing of Super Bowl XLV goes down as Fox’s most-watched night of prime time ever, as well as Fox’s highest-rated night ever among Adults 18-49. It’s also the most-watched night on any network in at least 20 years,” Fox said in a statement.

Last year, 106.5 million watched the New Orleans Saints beat the Indianapolis Colts, surpassing the 106 million who tuned in for the finale of the comedy “M*A*S*H” in 1983.

The Super Bowl in 2009 drew 98.7 million viewers, and the audience in 2008 was 97.5 million.

And it didn’t stop with game day. Over 31 Million people have watched little Darth Vader use his powers to start a Volkswagen on YouTube, and 30 other advertisers actually premiered their much anticipated commercials online in advance of the Super Bowl.

Some other corresponding and interesting stats include:

  • Harris Interactive Study. 25% of women exclusively watch for commercials. 12% of men.
  • Per Clearspring: Posts mentioning Pepsi Max increased by 3,000% followed by Super 8, and Carmax. Chrysler also experienced a 1300% increase in searches for the brand name followed by Pepsi Max at 950% and at 900%.
  • VW’s the Force was the most talked about ad on Twitter. 1 million views in 24 hours before Super Bowl even aired. Increased FB fans to the VW page by 20,000.
  • Bud Light spent 1.2 billion for Super Bowl naming rights + ad time (the biggest investment of any brand).

Yes $3 Million is a fortune for a spot, but one could argue the reach extended via social media helps make that number a little more digestible.