Social Giving for Japan March 18, 2011

Written by: Larry Weintraub
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A few weeks back I shared a note about LivingSocial’s Amazon deal.  My intention was less about sharing a great deal, and more about demonstrating the volume of redemption taking place in this new social commerce space.  Yesterday LivingSocial went global.  In a great way.  Their offer (which has been extended for a two day period vs the normal 24 hours) is a 100% match of your $5 donation to the Red Cross on behalf of the victims of the Japanese earthquake and tsunami.  As of the time I’m writing this, LivingSocial members have given nearly $900,000 and with the matching contribution, they are on their way to $2 Million.  One of the best deals yet!