We are paying close attention to the adoption of RFID. RFID is radio frequency identification, which is basically a chip embedded into products that can be tracked or that can activate an engagement. RFID is not new; a 2004 Wired article detailed the positives and negatives of RFID, but we’re just now starting to see RFID enter the mainstream. If you click on the links below, you’ll see some examples of businesses using RFID to enable people to “Like” or “Check-In” and share their experiences instantly on Facebook. We’ve only scratched the surface, some predict that someday we’ll have RFID chips implanted in our bodies (Sorry to go all Sci-Fi on you, but at least we would never lose our kids at the mall!).
I was so excited when Groupon started. All of a sudden I was trying new things, getting great discounts to places I already loved, and buying my wife massages and museum memberships. But competition crept in and now my inbox is full of Daily Deal emails and the offerings arenÂ’t as appealing as they used to be. Meanwhile, for me, the check-in is slowly going the way of the MySpace friend. But a prediction I made earlier in the year is starting to come true. The two are beginning to merge fueled by American Express’ new Link, Like, Love merchant offering through Facebook and Foursquare’s partnership with Groupon. It’s all about value. If you can incentivize the check-in and provide the shop owner with an uptick in sales and loyalty from their customers, then this really starts to become a game changer.
The big topic in our world is Google+. What is it? Is it a Facebook killer? Should I be on it? Here are our quick thoughts. We like it. We’re all testing it at Fanscape and keeping an eye on how it will evolve. Right now there are two glaring questions that cause us to pause before we recommend:
- Will people add another online destination to their daily rituals? Every day most people check emails and Facebook. There are plenty of those that do other things, but as a whole, will we add it to our daily “must do” list? That said, if one company can make us do this, it’s Google. With the obvious extensions to search, Gmail, YouTube, and their other properties, Google has more online reach than any other company in the world.
- What will the brand experience look like? Brand pages have not officially debuted, so we don’t know exactly what the experience will be like. We can get a taste from Ford, but we’re still a few weeks away from the official rollout. Meanwhile we’re reserving brand pages for our clients and we’ll see what’s possible once the brand strategy goes live.