I was so excited when Groupon started. All of a sudden I was trying new things, getting great discounts to places I already loved, and buying my wife massages and museum memberships. But competition crept in and now my inbox is full of Daily Deal emails and the offerings arenÂ’t as appealing as they used to be. Meanwhile, for me, the check-in is slowly going the way of the MySpace friend. But a prediction I made earlier in the year is starting to come true. The two are beginning to merge fueled by American Express’ new Link, Like, Love merchant offering through Facebook and Foursquare’s partnership with Groupon. It’s all about value. If you can incentivize the check-in and provide the shop owner with an uptick in sales and loyalty from their customers, then this really starts to become a game changer.