The big topic in our world is Google+. What is it? Is it a Facebook killer? Should I be on it? Here are our quick thoughts. We like it. We’re all testing it at Fanscape and keeping an eye on how it will evolve. Right now there are two glaring questions that cause us to pause before we recommend:
- Will people add another online destination to their daily rituals? Every day most people check emails and Facebook. There are plenty of those that do other things, but as a whole, will we add it to our daily “must do” list? That said, if one company can make us do this, it’s Google. With the obvious extensions to search, Gmail, YouTube, and their other properties, Google has more online reach than any other company in the world.
- What will the brand experience look like? Brand pages have not officially debuted, so we don’t know exactly what the experience will be like. We can get a taste from Ford, but we’re still a few weeks away from the official rollout. Meanwhile we’re reserving brand pages for our clients and we’ll see what’s possible once the brand strategy goes live.