Fanscape Industry Newsletter February 2012 February 8, 2012

Written by: Larry Weintraub
Bookmark and Share
Bookmark and Share

Hi.  We just published our monthly newsletter. The content is below and you can also see the cleaner web version HERE.

Crash the Super Bowl

5 years ago Doritos had the idea of crowdsourcing their commercials on the biggest stage possible, the Super Bowl. At over $3 Million per thirty second slot, that was quite a risk. Proving that risk has its rewards, Doritos commercials have been consistently rated as the most loved for the past several years. Congratulations to our friends at Doritos, Frito Lay, and all the agencies involved in putting this together and allowing us to play a part. Read a great article about this HERE.

The Pinterest Craze

Every few months something in the social media space raises its hand and demands to be considered for the “Next Big Thing” award. Last year we saw Instagram, Google+, and Quora make a run (none of which have crossed over just yet). Right now Pinterest is the rage. What is Pinterest? Simply put, you see an image on the web you like, you “pin it” and it uploads to your Pinterest page where you compile them into themed “boards.” We fell in love with it early last year and found it great for keeping track of our travels, recipes, fashion, art, and much more. Recently we’ve heard reports that Pinterest is driving more web traffic than Google+, LinkedIn, and YouTube combined. For brands, we recommend that you think of Pinterest as a place to propel conversations around whatever you make or sell. Read more HERE

Valentine’s Day

As Valentine’s day approaches it is interesting to see the various social media integrations and promotions that brands are using to sell more products. Jeweler Swarovski launched a mobile site called the Sparkling Valentine’s Day Assistant and Heineken created an interactive Facebook page allowing people to ask each other out on dates. Meanwhile for those without dates February 14 doesn’t have to be lonely, that’s the day Angry Birds debuts on Facebook!

Five Trends from Super Bowl Advertisers

Altimeter Group studied the brands that advertised during the Super Bowl and below are some of their findings:

  • Trend 1) Brands heavily invested in promoting traditional websites
  • Trend 2) Many did not promote a Call-to-Action
  • Trend 3) Only a sixth of ads explicitly promoted social media
  • Trend 4) Hash tag marketing emerged to stimulate continued engagement
  • Trend 5) Cutting edge marketers teased with new marketing tactics

You can read the detailed analysis HERE.