We’ve all been waiting for two things from Facebook: 1) the IPO and 2) the new “Timeline” layout for brand pages. We’re not sure which one’s secrets are more heavily guarded. While the IPO is imminent, the word on Timeline for brand pages is that the unveiling is only days away. Facebook is hosting their FMC conference in New York City on February 29, and rumor has it that all will be revealed on that day. Here are some things we’ve been reading about Facebook…
Several media outlets are reporting that Facebook is in the process of launching Timeline for brand pages with an official announcement to be made on February 29, during its invitation only Facebook Marketers Council. Considering the narrative style look of Timeline, brands will have to find different ways of engaging with their audience in the new format. Mashable provides some insights into what Timeline brand pages might look like. You can view them here.
A month after releasing 60 new Timeline apps, Facebook touted initial results showing a big increase in sign-ups and traffic for participating sites. Pinterest has seen the number of Facebook visitors grow by more than 60% in the last month. Fab.com has had a 50% increase in Facebook traffic. Foodspotting enjoyed a threefold gain in visits and activities shared. Among the first batch of Timeline apps, Spotify, Songza and Deezer have collectively allowed people to share more than 5 billion songs. Facebook has approved thousands of new actions for Open Graph apps in the last month with brands like Vogue Paris, Votizen, Identified, Boxee, MetaCafe and Shopkick introducing new offerings in recent weeks.
Facebook will start allowing prominent public figures to verify their accounts and then opt in to display a preferred nickname instead of their birth name. Those with verified accounts will gain more prominent placement in Facebook’s “People to Subscribe To” suggestions. Birth names will still be shown on the user’s profile About page, but the verification prevents people from subscribing to public updates of imposters. It will also arm Facebook for its battle with Twitter to control the interest graph.