As social media continues to evolve, one reality is coming into focus: the experience is becoming much more visual. This shift in focus can be seen in the exponential growth of image-driven networks such as Instagram and Pinterest. These networks put the visual aspects front and center of the sharing.
No doubt, a hunger for visual content exist online. Facebook’s enhancements for brand pages as well as the network’s explosive stats on photo sharing best reflect this observation.
- According to its updated SEC filing, Facebook’s photo activity grew faster than the rest of the site: on average more than 300 million photos were uploaded to Facebook every day in Q1 2012, up from 250 million photos in Q4 2011.
- Facebook photos receive 3.2 billion “likes” and comments per day.
And with the progression to Timeline complete, Facebook’s $1 billion acquisition of Instagram on April 9 was the next step in the network’s visual evolution.
As the innovations outlined above remind us, the rise of visual social networks are forcing brands to think and act more visually. So a picture is no longer worth a thousand words — perhaps it’s worth a billion “Likes”?
[This post borrowed from The Marketing Arm’s ShareBlog. Thanks Audra!]
Good Infographic that summarizes why photos are exploding in social media…