Monthly Archives: June 2012

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this week:

  • Women with kids are more likely than men to follow brands on social media. (Source: Burst Media)
    • 58.1% of online moms follow brands online.
  • Tweets containing less than 100 characters receive a 17% higher engagement rate than longer tweets. (Source: Buddy Media)
  • One third of teens actually desire time off from the Internet. (Source: Common Sense Media)
  • 1 in 5 Americans buy from brands because their friends “like” or follow the brand (Source: Ipsos Survey, 2012)
  • Within the US, according to the Ipsos results, respondents from high-income households are almost twice as likely as those from low-income households to have bought a brand based on friends liking or following it on a social network (20% vs. 12%).

What People Really Want from Brands on Facebook

Fun Stats

  • Banging your head against a wall uses 150 calories an hour.
  • In the UK, it is illegal to eat mince pies on Christmas Day!
  • Pteronophobia is the fear of being tickled by feathers!
  • When hippos are upset, their sweat turns red.
  • A flock of crows is known as a murder.


Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this week:

1. Influencer Stat
–          53% of sales lift is driven by consumer advocacy (Source: WOMMA, 2012)

2. Moms
–          27.9 Million Moms are on Social Networks = 82.1% penetration (source: eMarketer, 2012)

Compared with the general population Moms are (Source: BabyCenter, 2012):

  • 45% more likely to use social media
  • 13% more likely to like a brand on Facebook
  • 63% more likely to have 200+ friends on Facebook

Within Social Media, Moms say they are most influenced by (Source: Totsy, 2012) :

  • 49.5% Product Reviews
  • 20.7% Friends opinions online
  • 18.3% Blogs
  • 11.5% General Social Buzz

3. Twitter stats from Pew Internet & American Life Project, “Twitter Use 2012,”
–          39% of news on Twitter is news that consumers “would not get anywhere else”
–          29% of internet users have clicked on a promoted Tweet

Fun Stats

  • By raising your legs slowly and lying on your back, you can’t sink in quicksand.
  • About 3000 years ago, most Egyptians died by the time they were 30.
  • In Kentucky, it’s the law that a person must take a bath once a year.
  • In Singapore, it is illegal to chew gum.
  • It is against the law in Connecticut for a man to write love letters to a girl whose mother or father has forbidden the relationship.


Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. This week we’re lifting an entire post from Socialnomics author, Erik Qualman.  Qualman recapped a report from Edison Research with lots of great new stats and his own commentary.  Here are what he calls,

10 Wow Social Media Statistics

1. 47% = Facebook has greatest impact on purchase behavior

Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, only 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior (up from 24% in 2011). Incidentally, Twitter dramatically underperforms in this category at 5%. If you want to drive purchase behavior -> Facebook is the place to start. Now, can Facebook figure out how to monetize this?

2. Twitter users are 33% more likely to be Democrats

40% of Twitter users are Democrats vs. 30% of the U.S. population overall.

Social Media Statistics Twitter

3. Users that follow brands on social media increases 106%

From 2010 to 2012 the percentage of Americans following any brand on a social network has increased from 16% to 33%. This is a sharp increase, but also means that 2/3 of Americans using social networks have never followed a brand. So, there is still a tremendous amount of room for growth here.

Social Media Statistics 45 to 54 year old users  11 Shocking New Social Media Statistics in America

4. Fastest growing segment in social media = 45-54 year-olds

It’s not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year-olds, in fact 55% of Americans 45-54 now have a profile on a social networking site. The only group that is below average, in terms of expected participation, on social networks, are 55+ Americans, and even 3 out of 10 of them are in the social networking game.

twitter-democrats5. People don’t “Check-in” | Sorry Foursquare

74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. This is a drop-off from 2011 where 4% of those surveyed had checked. Foursquare would be best served trying to be the solution that replaces all of our loyalty cards (CVS, Eddie Bauer, Kroger) at the point of purchase rather than continue with a lackluster business model.

6. 54% of Facebookers access via mobile

54% of Facebook members have used the social network via a phone, and 33% use a phone as their primary way to access Facebook. This despite the fact that the Facebook mobile experience and mobile apps are mediocre, at best. Part of Facebook IPO woes have been the result of them, not properly monetizing, the mobile market.

7. Facebook is the most addicting social network

23% of Facebook’s users check their account 5 or more times DAILY. The mean number of daily look-ins by Facebook users is 4.

8. Twitter is grabbing more new customers

53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This fresher base could prove an advantage to Twitter moving forward.

9. 76% of Twitter users now post status updates

This is one of the biggest behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode. The overwhelming majority of new Twitter users are active tweeters, driving the overall average to 76%.

10. 22% use social networking sites several times per day

It really is a “Social Habit.” In the past year, 12 million more Americans are using social networking many times daily.

Social Media Statistics 22 percent of Americans have social habit 11 Shocking New Social Media Statistics in America
Which stat was your favorite? As an independent voter I found #2 fascinating – does this give Obama an edge in the election? What do you think?

You can access the entire research deck at The Social Habit microsite.

And make sure you read the Socialnomics blog where Erik Qualman discusses Word of Mouth for Social Good.

10 Social Media Tips from a Top Media Agency

Written by: Larry Weintraub
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I have a good friend named Colin Sutton who heads up the social practice at OMD which is one of the largest media agencies in the world.  Colin is an incredibly smart person with years and years of experience in the social media and digital media space.  I just came across this article in Mashable where they interview Colin about rules to follow with respect to social media and its relationship with digital media.  I think you will enjoy it.  The article can be found HERE and I’ve re-printed most of it below…

10 Social Media Tips from a Top Media Agency

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

“Social is touching so many pieces of a business these days that I’d be remiss to say it’s just about the person we’re interfacing with,” says Sutton. “Even at the CMO or CEO level, we’ve started to see examples of how the level of understanding can really change how businesses are thinking about their product all the way down to the marketing.”

Depending on the brand’s social media know-how, Sutton says that Facebook and Twitter are the building blocks that a brand should start with in the social sphere.

Setting goals ahead of time is another important factor. Sutton says that brands just starting out on social media should focus on acquisition and filling their channels with the appropriate community. Meanwhile, more savvy brands should look for engagement, awareness and advocacy.

Mashable spoke with Sutton about the OMD Word team’s top 10 social media tips for brands at any level.

1. Don’t Be an Island

If you’re planning a social campaign that’s not connected to the rest of your communications, marketing and media plans, then rethink it. Traditional and digital media need to support an integrated campaign that has social media at its core.

2. It’s a Brave New World — Accept It

Don’t try to approach, execute or measure campaigns or strategies like traditional planners. More data is available than ever. The opportunity now is to connect through two-way communications with your customers across devices and media, and to time your messages accordingly.

Your content can, should and will be your ad. Is it strong enough to break through the clutter?

3. Listen Up — and Not Just at the End of the Campaign

Social listening can and should impact planning, execution, optimization and results measurement. Automated tools and reliance upon technology is not enough.

True value from listening data comes from your analysts, so make sure they are involved and prioritize what you are listening for, how you are going to capture it and how you are going to share the results.

4. Connect the Dots to Win

Content is king and media is amplification. Make sure your teams are connected and working together on the same agreed-upon goals.

5. Goals Can Unite and Ignite Your Efforts

Agree to goals across agencies and confirm how you are going to measure them. Listen again to make sure they make sense.

Volume is an important goal, but not the only one. Engagement as a goal is nebulous, so identify the most desired social actions, and design the user flow and related metrics accordingly.

6. Benchmark Relentlessly

Data is available. Find it and ensure your media teams and clients are working towards realistic goals. Past campaigns are the best way to set benchmarks.

If this is the first campaign, look to the publishing partner and find out what other campaigns have been run in a similar field or with a comparable objective.

7. Long-Term Value Exchange Is Paramount

Quick hits are good, but meaningful experiences drive long-term relationships and build advocacy and love. It’s okay for campaigns to have disparate goals, but overall there should be a guiding principle that governs your efforts.

8. Understand All of the Social Channels You Are Targeting, or Get Familiar With Them Fast

Nuances exist everywhere, so if you don’t understand how each channel works and how your customers live and breathe there, make sure you ask someone who does.

9. Optimize Ruthlessly and Intelligently

Data should be consistently understood and learned. Know its availability and optimize it with each campaign not only in real-time, but also over the long term.

10. Think About Eyes, Minds and Wallet When You’re Evaluating Success

A lot of clients put a media or dollar valuation against earned media. Generating $100,000 worth of value through monthly engagement on Facebook is putting a media value on what’s earned.

Think about what customers have seen. There’s a lot of value in that, but it doesn’t help measure perception. Consider the consumer’s minds, brand health, net promoter score and measurements to gain a more complete understanding of your perception.

Image courtesy of iStockphoto, logorillaromakoshel

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week

Facebook Launches App Center
Facebook has launched its own app center for Android and iOS devices. The app center will also be available on the mobile version of Facebook itself.  The app center launched with more than 600 social apps, including Nike+ GPS, Ubisoft Ghost Recon Commander, Stitcher Radio, Draw Something, and Pinterest. According to Facebook, you will only see high quality apps in the App Center, based on user ratings and engagement.

Twitter Confirms Facebook Integration of Usernames, Hashtags and Photos
Twitter has quietly tweaked the way usernames, hashtags, photos and more are cross-posted to Facebook. Twitter users have been able to post links to Facebook for some time, and now it appears that Facebook is adding links for hashtags and usernames. The feature is identical to the way that it adds previews for URLs included in status updates. Additionally, the links will provide context to updates that are automated from Twitter.

Pinterest Rolls Out Curated Newsletter for Users
Users on Pinterest typically have to seek out interesting content for themselves, but a new feature quietly rolled out this week that drives them to even more personalized content.  The site’s new weekly email newsletter, will make it easier for users to find great pins and help keep tabs on how their own pins are doing. Mimicking the website’s pinboard style, each pin or board in the email is linked to the website, but users are unable to pin or re-pin a post directly from the newsletter. The newsletter lists a few popular boards, pins from friends that might be of interest and a useful feature for brands especially: the most popular pins of the week. Consider: If your brand content receives a lot of pins one week, you may extend your reach beyond those who pinned it, to those that receive newsletters as well. This should give you more motivation to ensure that content you post to Pinterest is engaging to the audience..

Foursquare Launches New Version
This week Foursquare launched a new version of its app that takes years of data mining and algorithm refinement and stuffs it into a tiny blue-green app. The new app is much cleaner and more vibrant. It features a photo-centric newsfeed, ergonomically re-placed Check-In button, and colorful profile pages. But the real meat is the revamped Explore tab that pulls data on every Foursquare user in real-time and creates relevant recommendations.  When you tap “Explore,” the app populates what sandwich places you might like (if it’s lunch time) or what bars are worth hitting (if it’s late on a Saturday night). Explore provides recommendations based on massive amounts of data points, like which sandwich shops you’ve been to before, what time it is, where your friends have been, where there are deals, if you’re new in town, if you’re outside your neighborhood, and where people like you hangout.

E-Commerce in the Middle East Grew 300% in the Past Year
According to global transportation and logistics company Aramex, the Middle East has seen e-commerce grow by 300% this past year. For Aramex, this translated into a 70% increase in shipments.  But while e-commerce continues to grow in the region, it’s still doing so with the safety net of COD transactions. Only 30% of these purchases are actually being bought using online payment options, while the remaining 70% are COD.  Also to note, the countries shelling out the most cash in the region include:  Jordan, Bahrain, Oman, UAE and Qatar. The most popular e-commerce purchases are apparel and gadgets.

P&G and Walmart Team Up to Promote Mobile Shopping
Walmart has had a tough time cracking New York City and other urban centers. There are various reasons, ranging from neighborhood opposition to land use restrictions. But the retail giant has teamed up with P&G on a month-long marketing effort in NY to promote online and mobile shopping and its free delivery service. Now, urban dwellers can order from Walmart even without a store nearby. The @PGMobile initiative kicked off this week and centers on a truck that will visit a dozen popular locations around NYC. It features QR codes for several P&G/Walmart products, including Bounty paper towels, Head & Shoulders shampoo and Iams dog food. Passersby are invited to use their mobile phones to scan the codes to instantly buy products from Walmart.  In addition to the QR code scanning, the @PGMobile promotion also includes a Twitter component that enables people to get information and request the truck in their neighborhood. P&G and Walmart also plan to give out 200,000 sample packages. Beyond New York, P&G and Walmart are running a similar promotion in Chicago focused on bus shelters that feature QR codes for mobile shoppers.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this week:

Social Media:

Great Post on called “52 Cool Facts About Social Media,” here are some highlights:

  • Facebook: 25% of Facebook users don’t bother with any kind of privacy control. More.
  • Twitter: 30% of Twitter users have an income of more than $100,000
  • LinkedIn: Two new members sign up to LinkedIn every second
  • YouTube: The average visitor spends 15 minutes per day on YouTube
  • Blogging: 20% of bloggers have been blogging for more than 6 years
  • Pinterest: The most popular age group is 25-34 years old, which is 27.4% of the user base
  • Instagram: More than 5 million images are uploaded every day
  • Google+: Google+ is adding 625,000 new users every day

Curious and Fun stats also reported by

  • Klout: Justin Bieber is the only person with a perfect Klout score of 100
  • One in five couples meet online; three in five gay couples meet online
  • In the U.K., there are twice as many smartphone users than cigarette smokers
  • On Facebook, links about sex are shared 90 percent more than any other link
  • On Instagram, Earlybird is the most popular filter, with 12.5 percent users preferring it

Fun Stats (that have nothing to do with Social Media):

  • Ketchup was sold in the 1830s as medicine.
  • The oldest known goldfish lived to 41 years of age. Its name was Fred.
  • Most lipstick contains fish scales!


Brands Are Learning to Say Cheese

Written by: Digitally Approved
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Our own Tom Edwards was quoted in a Fortune Magazine blog recently discussing visual storytelling and how photos and images are helping brands tell better stories via tools and sites like Instagram, Pinterest, and Tumblr.  You can read the whole article HERE and we’ve pasted it in below.  Enjoy!


Brands are learning to “Say Cheese”

The meteoric rise of Pinterest, Tumblr and Instagram has changed the way marketers from Whole Foods to American Airlines think about and use images to sell their products.

By Anthonia Akitunde, contributor

FORTUNE — Photos are having a moment. Companies such as Instagram, Pinterest and Tumblr, the big three image-based platforms on the Internet, seem to be reaching new milestones every week. Facebook bought Instagram for a whopping $1 billion, and the newly public company may be purchasing, which provides software that recognizes, well, faces. Meanwhile, virtual inspiration board Pinterest’s valuation skyrocketed to $1.5 billion and microblogging site Tumblr recently broke into comScore’s top 50 web properties with 23.5 million unique visitors.

Brands have taken notice.
Unlike the slow uptake by marketers of other new technologies — from early television advertising to social media — companies have jumped on this bandwagon quickly. Companies are creating Pinterest boards and Instagram accounts, hoping high-quality images will grab customers’ attention and, hopefully, encourage them to buy offline. “Visual storytelling is essential to building a strong online identity,” says Michael Bepko, global online community manager of Whole Foods (WFM), which started using Pinterest in July 2011. ” I think it allows us to tell a story – through posters, through banners, through text – we can get particular messages across through image sharing…in a very instantaneous way.”

It’s also following one of the first rules in business: go to where your audience is. “Ubiquitous camera phones and connected mobile devices has exponentially boosted social sharing of digital images,” says Nate Warner, Red Bull’s digital marketing director. “We saw a constant stream of people sharing their own images from our events as well as images pulled from [our] properties, or re-sharing images from Red Bull’s social media accounts,” he continues. “The ongoing growth validates this type of positive connection our fans feel with the brand.” Red Bull – one of the first and more popular brands on Instagram — has more than 230,000 followers and more than 87,000 user-submitted images tagged #redbull on the app.

One could argue that Tumblr started this relatively recent need for image-driven social connection between brands and their customers. Companies have flocked to the microblogging site to share behind-the-scenes photos that followers are only too eager to reblog thousands of times. With each repost, a user firmly aligns themselves not only with the brand, but the aesthetic being pushed through their curated images. The 2,275 people who interacted with a vintage photo of 50s era beach combers on Kate Spade’s Tumblr are collectively saying they get how the bygone look inspires the brand’s quirky prep creations today.

For some brands, having a presence on these platforms is just as necessary as having a Facebook page. “As a lifestyle brand you can’t not be on Pinterest right now,” says Vanessa Holden, creative director of West Elm. “It’s a bustling, incredibly vibrant place of inspiration and sharing around design, cooking, entertaining, crafting, making, you name it. Pinterest really enables us to have a visual conversation with our community.” Relative ease of use has been a big boost, says Alex Wheeler, vice president of global digital marketing at Starbucks (SBUX). “The beauty of that platform is its elegance and simplicity.” It allows Starbucks and its fans to show “shared values and product experiences that are very personal around life moments,” Wheeler says.

Some brand’s Pinterest and Instagram (FB) sites are a combination of brand-created and user-curated images — and that is creating a kind of brand ing that exists outside of the typical indenties. In the case of an American Airlines social photo campaign, travelers could submit pictures from their trips based on a single theme each week. “The visual images associated with the themes provided a more compelling call to action and structure for consumers to create on behalf of the brand versus a standard promotional call to action,” says Tom Edwards, vice president of digital strategy at The Marketing Arm, which worked on the campaign. “Via compelling images, brands enable consumers to drive the creation of branded content, which drives additional attention in a user’s social activity stream, thus driving additional consideration for the brand.”

But does 617,994 photos tagged #starbucks on Instagram equal more people coming in for Frappucinnos (which, by the way, is tagged 16,782 times)? The answer is still unclear. Wheeler of Starbucks says the company is focused on using the medium to get into customers’ conversations. And Whole Foods’ Michael Bepko told Fortune that “between December of 2011 and March of 2012 we saw a 337% increase in traffic referral from Pinterest to” With metrics like those, brands are betting sales can’t be far off.


Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week.

Facebook Rolls Out Promoted Posts and New Page Tools

Facebook has just launched promoted posts, a new feature that will extend the reach of the page content.   Promoted posts allow Facebook page admins to boost exposure for their posts beyond the normal reach they get in fans’ news feeds – without having to go through a separate ad dashboard. Facebook doesn’t specify how much larger a percentage of a brand’s fans will see that post when it’s promoted. The option is available to any page with more than 400 fans and any type of post can be promoted, including status updates, photos, offers, videos and questions. The posts appear directly within the desktop and mobile news feeds rather than in the right hand column where ads usually appear. Promoted posts are marked “sponsored” in the feed and go to friends of people that interact with the units as well as brand fans.

Google+ Local Rolls With Zagat Recommendations and Reviews

Google provided free recommendations and reviews from Zagat on Wednesday of this week, serving  up content on Google+ in a feature the company calls Local. After paying millions for Zagat in September, Google will finally link social with maps and search features. The Local tab in Google+, available on both desktop and mobile, offers a list of recommended places. The new service will also appear across Google’s Search and Maps for desktop and mobile, combining content from one listing. Reviewers can also share opinions and upload photos on places to eat.

Twitter Overhaul Boosts Website Speed

Twitter has reengineered its site to load tweets five times faster, as part of an effort to maintain users’ interest in browsing its constant stream of short messages. The overhaul will also prepare the microblogging service for the next generation of web browsers laying the ground for more interactive features.  The changes, which are currently being introduced across, will also do away with the “hashbang” symbol on its page addresses. The “#!” symbol in Twitter URLs was used to tell web browsers to fetch and render tweets requested by the user, but now much of that work will be handled by Twitter’s own servers.

Foursquare and Amex Offer Voucher-Free Discounts at Popular UK Outlets

Expanding its partnership outside of the U.S., Foursquare and American Express have launched a new initiative in the UK that allows Amex cardholders to redeem location-based offers from popular brands and restaurants. American Express’ Smart Offer APIs are embedded at supporting retailers or restaurant’s at their POS terminals, which automatically credit a cardholder’s account within five business days, without the need to show a voucher or offer code. Starting this week, Foursquare users can redeem offers at outlets including Bella Italia, Tesco, Café Rouge, Eat, House of Fraser, Nando’s, PizzaExpress, Primark and Strada.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this week:

Buying Something as a Result of Seeing a Photo

Twitter Use:

  • As of February 2012, 15% of online adults use Twitter
  • 8% do so on a typical day.
  • Although overall Twitter usage has nearly doubled since November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011.
  • At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day.
  • 20% of smartphone owners are Twitter users, with 13% using the service on a typical day. By contrast, internet users who own more basic mobile phones are roughly half as likely to use Twitter overall (9% do so), and just 3% of these more basic phone owners are “typical day” users.

  • African-American  – 28% of online African-Americans use Twitter, with 13% doing so on a typical day.
  • Young adults — 26% of internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49. Among the youngest internet users (those ages 18-24), fully 31% are Twitter users.
  • Urban and suburban residents — Residents of urban and suburban areas are significantly more likely to use Twitter than their rural counterparts.

Source: Pew Twitter Use Report May 2012

Fun Stats:

  • The longest word in the English language, according to the Oxford English Dictionary, is pneumonoultramicroscopicsilicovolcanoconiosis. The only other word with the same amount of letters is pneumonoultramicroscopicsilicovolcanoconioses, its plural.
  • The moon is moving away at a tiny, although measurable distance from the earth every year.
  • Human thigh bones are stronger than concrete!