Stats of the Week June 1, 2012

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this week:

Buying Something as a Result of Seeing a Photo

Twitter Use:

  • As of February 2012, 15% of online adults use Twitter
  • 8% do so on a typical day.
  • Although overall Twitter usage has nearly doubled since November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011.
  • At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day.
  • 20% of smartphone owners are Twitter users, with 13% using the service on a typical day. By contrast, internet users who own more basic mobile phones are roughly half as likely to use Twitter overall (9% do so), and just 3% of these more basic phone owners are “typical day” users.

  • African-American  – 28% of online African-Americans use Twitter, with 13% doing so on a typical day.
  • Young adults — 26% of internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49. Among the youngest internet users (those ages 18-24), fully 31% are Twitter users.
  • Urban and suburban residents — Residents of urban and suburban areas are significantly more likely to use Twitter than their rural counterparts.

Source: Pew Twitter Use Report May 2012

Fun Stats:

  • The longest word in the English language, according to the Oxford English Dictionary, is pneumonoultramicroscopicsilicovolcanoconiosis. The only other word with the same amount of letters is pneumonoultramicroscopicsilicovolcanoconioses, its plural.
  • The moon is moving away at a tiny, although measurable distance from the earth every year.
  • Human thigh bones are stronger than concrete!