Stats of the Week June 22, 2012

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this week:

1. Influencer Stat
–          53% of sales lift is driven by consumer advocacy (Source: WOMMA, 2012)

2. Moms
–          27.9 Million Moms are on Social Networks = 82.1% penetration (source: eMarketer, 2012)

Compared with the general population Moms are (Source: BabyCenter, 2012):

  • 45% more likely to use social media
  • 13% more likely to like a brand on Facebook
  • 63% more likely to have 200+ friends on Facebook

Within Social Media, Moms say they are most influenced by (Source: Totsy, 2012) :

  • 49.5% Product Reviews
  • 20.7% Friends opinions online
  • 18.3% Blogs
  • 11.5% General Social Buzz

3. Twitter stats from Pew Internet & American Life Project, “Twitter Use 2012,”
–          39% of news on Twitter is news that consumers “would not get anywhere else”
–          29% of internet users have clicked on a promoted Tweet

Fun Stats

  • By raising your legs slowly and lying on your back, you can’t sink in quicksand.
  • About 3000 years ago, most Egyptians died by the time they were 30.
  • In Kentucky, it’s the law that a person must take a bath once a year.
  • In Singapore, it is illegal to chew gum.
  • It is against the law in Connecticut for a man to write love letters to a girl whose mother or father has forbidden the relationship.