Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this week:
- Women with kids are more likely than men to follow brands on social media. (Source: Burst Media)
- 58.1% of online moms follow brands online.
- Tweets containing less than 100 characters receive a 17% higher engagement rate than longer tweets. (Source: Buddy Media)
- One third of teens actually desire time off from the Internet. (Source: Common Sense Media)
- 1 in 5 Americans buy from brands because their friends “like” or follow the brand (Source: Ipsos Survey, 2012)
- Within the US, according to the Ipsos results, respondents from high-income households are almost twice as likely as those from low-income households to have bought a brand based on friends liking or following it on a social network (20% vs. 12%).
What People Really Want from Brands on Facebook
- Banging your head against a wall uses 150 calories an hour.
- In the UK, it is illegal to eat mince pies on Christmas Day!
- Pteronophobia is the fear of being tickled by feathers!
- When hippos are upset, their sweat turns red.
- A flock of crows is known as a murder.