Stats of the Week June 29, 2012

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this week:

  • Women with kids are more likely than men to follow brands on social media. (Source: Burst Media)
    • 58.1% of online moms follow brands online.
  • Tweets containing less than 100 characters receive a 17% higher engagement rate than longer tweets. (Source: Buddy Media)
  • One third of teens actually desire time off from the Internet. (Source: Common Sense Media)
  • 1 in 5 Americans buy from brands because their friends “like” or follow the brand (Source: Ipsos Survey, 2012)
  • Within the US, according to the Ipsos results, respondents from high-income households are almost twice as likely as those from low-income households to have bought a brand based on friends liking or following it on a social network (20% vs. 12%).

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Fun Stats

  • Banging your head against a wall uses 150 calories an hour.
  • In the UK, it is illegal to eat mince pies on Christmas Day!
  • Pteronophobia is the fear of being tickled by feathers!
  • When hippos are upset, their sweat turns red.
  • A flock of crows is known as a murder.