Monthly Archives: July 2012

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. This week we’re taking a break from the infographics and giving you some info about the dual screen viewing we’re all doing on a regular basis. If you are watching the Olympics, odds are you are doing additional viewing or investigating on your phone/tablet/laptop as you cheer on your favorite athletes.  Here is some interesting data thanks to a recent Pew survey of 2,000+ Americans in their recent Rise of the Connected Viewer Report. Some of the highlights:

  • 52% of all adult cell phone owners now incorporate their mobile devices into their television watching experience
  • 38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching
  • 23% used their phone to exchange text messages with someone else who was watching the same program in a different location
  • 22% used their phone to check whether something they heard on television was true
  • 20% used their phone to visit a website that was mentioned on television
  • 11% used their phone to see what other people were saying online about a program they were watching, and 11% posted their own comments online about a program they were watching using their mobile phone
  • 6% used their phone to vote for a reality show contestant

Fun Stats:

  • The person who invented the Frisbee was cremated and made into frisbees after he died!
  • During your lifetime, you will produce enough saliva to fill two swimming pools.
  • An eagle can kill a young deer and fly away with it.
  • Polar bears can eat as many as 86 penguins in a single sitting.


Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week

Facebook Testing a New Pinterest-Inspired Design For App Stories in the News Feed
Facebook appears to be testing a layout for Open Graph app stories that is similar in design to Pinterest, with boxes for individual items that allow “likes”, comments, and other app-specific actions. The change makes app stories even more prominent in the News Feed. Clicking on a photo takes users to the third-party app page or website. When a user hovers over a photo, they have the option to comment on the item, which wasn’t available in the old layout. Also on hover, users can take in-app actions without leaving Facebook. For example, in the case of the Foodspotting app, users can “want a dish” directly from the News Feed.

Timeline for Facebook Pages Rolling Out For Mobile
Facebook has started implementing its Timeline design to Pages on mobile platforms. When you view a brand page on your mobile device, you will now see the brand’s cover photo, information from the Page’s About section, and a larger “like” button. Smaller icons below the “like” button will allow you to navigate to Photos and Events for the Page, and see how many “likes” the page has.

Foursquare Adds Local Updates
Foursquare is rolling out “local updates,” a messaging service that allows businesses to tell customers about specials and new products. The tool is free and available now. Businesses can already offer deals through Foursquare, which appear in the venue information page when users check in. With the new offering, businesses can notify people more proactively about deals at favorite stores and restaurants. Foursquare users who regularly check-into a place, or “like” a venue via the app, will get updates from them automatically when they are in the same city.

Facebook Begins Testing Sponsored Results
Facebook is testing a new format of search ads called Sponsored Results, that lets advertisers show ads in the Facebook search field to users looking for a particular Page, app, or Place.  This  allows businesses the opportunity to divert traffic from one another. For example: a competing game company could target Zynga’s CityVille, so anyone searching for “CityVille” would see an ad leading to their game alongside the organic search result for Zynga’s game. Sponsored Results will look just like organic results, but will be marked with “Sponsored.” They will be sold on a CPC basis, can be targeted to people searching for any Page, app, Place (and possibly Event), and without that business’ permission.

Twitter Rolls Out Targeted Tweets for Ads
Twitter has rolled out an enhancement to Promoted Tweets that lets advertisers target a subset of users. Called targeted tweets, the feature lets advertisers send tweets to specific audiences. Promoted Tweets already has that feature, but the difference is now a marketer doesn’t have to first send the tweet to all of its followers. Advertisers can segment by location, devices and platforms.

YouTube Rewards Channels for Reaching Subscriber Milestones
YouTube launched a program this week to reward channels that surpass 1 million or 100,000 subscribers. Dubbed YouTube Partner Rewards, the program just honored its first batch of channels: nearly 80 channels with some 1 million subscribers each and more than 1,400 channels with at least 100,000 subscribers each. Those channels, which will receive a gold plated play button, gift cards or camera cases, have a combined 500 million subscribers and 251 billion views. YouTube says that amounts to 36 views for each person on earth.

China’s Internet Population Reaches 537 million
China is already the world’s largest Internet market, and driven by increased smartphone sales, that vast ocean of Web users has grown 11% year-over-year to reach 537 million according to the China Internet Network Information Center (CNNIC).  The data shows a slight decrease in the rate of growth, but China added an impressive 25 million new Web users since the end of 2011 – taking Internet penetration to 39.9% China now has 388.25 million mobile Internet users. That’s 39% of its 1 billion plus phone owners. That figure means that the number of Internet users that have access to the Web on their phone has passed 70% for the first time.

YouTube Rolls Out New Monetization Initiative With Ramadan TV
YouTube has launched a new channel dedicated to Ramadan TV specials, incorporating a new ad platform, which allows premium partners to monetize their videos. Viewers across the globe will be able to see more than 40 Arabic TV shows the same day they air during the month of Ramadan, through the dedicated hub This hub is the product of a joint venture between YouTube and Unilever, who is the main sponsor.  YouTube use in Mena (Middle East/North Africa) generate 167 million video views on YouTube every day – a 112% increase since last October. Saudi Arabia has the biggest Mena audience with 90 million YouTube views per day.


Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Infographics are the rage right now and at least once a week we find one that packs all kinds of interesting data into a pretty picture. Last week we found one about hotel reviews, this week we have one that summarizes the habits of teenagers. Thanks to for pointing this one out from email marketers AWeber Communications who polled about 1,000 high school and college students to gather this info.

Most of the data here will not shock you. We especially appreciated the point about mobile email and Facebook usage at 53% and 66% respectively.

Here is the infographic:

Unrelated Yet Fun Stats

  • Human saliva has a boiling point three times that of regular water.
  • If you lift a kangaroo’s tail off the ground it can’t hop.
  • Hyphephilia are people who get aroused by touching fabrics.
  • Billy goats urinate on their own heads to smell more attractive to females.


Does Social Media Improve Google Organic Search Ranking?

Written by: Larry Weintraub
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Catchy title, but what it really should be asking is, “Does Google+ Really Improve your SEO?” I saw this post on Pam Dyer’s  Pamorama’s blog about 2 months ago and put it aside to share on our blog, but then, well, it just got buried. So, although things move pretty fast in this Internet age, I think it is still very relevant and important to share.

Pam took the results of a study done by Tasty Placement, an SEO firm, pulled out the important data and then also included their pretty infographic.  Rather than add more commentary, let me just share Pam’s blog post with you here which can be seen on her site as well.

Does Social Media Improve Google Organic Search Ranking?

If you manage a website, you know the importance of search engine rankings. Since more than 90% of all online traffic is driven by search results, search engine optimization can be vital to businesses. If your site appears on the first page of Google results, it can make a huge difference in brand recognition, sales, and your bottom line.

But there’s more to harnessing Google’s search algorithm than simply optimizing your site with keywords and meta descriptions. Social media activity is becoming increasingly important in organic search results. Google’s Social Search taps into your social networks to determine the people you trust and makes sure that you see content from them in your search results.

What is social media’s impact?

The folks at TastyPlacement, an SEO and digital design firm in Texas, wanted to find out. They created 6 websites figuratively based in 6 U.S. cities of similar size. The websites were all in the same niche and had domain names that included the city name and the specific home service, like “www.City-Home-Service”. Ten months later, the 6th site was used as a control and sites 1-5 were promoted using only 1 social media outreach initiative, each with the goal of increasing:

  • Facebook shares and likes
  • Followers of a site’s Google+ Business Page
  • Google +1 votes for the website
  • Tweets and retweets
  • Twitter followers

Google+ wins!

Though the study wasn’t statistically ideal, it showed that social media has a measurable impact on Google organic search results, with Google properties impacting the websites’ organic search rankings the most.

  • Increasing the number of Google+ Business Page followers yielded the biggest change in position: +14.63
  • Tactics to grow the number of Google +1 votes also paid off: +9.44
  • Facebook promotion finished in the middle at +6.9
  • A better Tweet and retweet strategy resulted in +2.88
  • Focusing on getting more Twitter followers came in last and actually decreased search rankings: -1.22.
  • The control site, which had no social media activity around it, didn’t experience any meaningful change: -0.11

What you should do

Even though this study was small, it has significance. It’s logical that Google properties would be favored in Google search results, though the company would have us believe otherwise. Please refer to my last post, Using Google+ for Business, to take a look at the platform’s advantages.

  • If you’re just starting out with social media marketing, it makes sense to begin with a couple of small initiatives and go from there. Add a Google +1 button to your website and blog and set up a Google Business Page. Use social media campaigns and other messaging that encourages people to give you +1s and become one of your Google followers.
  • If you’re already using multiple social media outlets to market your company, try focusing more on Google +1 than on the other platforms you’re using and measure the results.

The study data is below in this infographic from TastyPlacement:

Infographic: Testing Social Signals
Infographic authored by TastyPlacement, an Austin SEO company, To view the original post, see the original Social Media Infographic.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Google+ Now Lets You Merge Personal and Work Profiles
Google announced last week that Google+ users with a profile attached to a regular Gmail account and work-related Google apps account can now blend the two together. The new tool allows users to elect a master Google+ account and transfer circles and other information into one main profile, instead of having two separate accounts. For those that make the transfer, you will only be able to log-in with the email address associated with the primary Google+ profile.

Facebook Starts Automated Home-Page Ad Buying
Facebook will make premium ad inventory available through its self-serve Power Editor tool and to third-party Facebook ad sellers. These “premium ads” are the ones that appear on the right side of a user’s news feed as opposed to a users’ profile page. It is considered prime real estate because that’s where users spend most of their time. Until now, these ads had only been available through Facebook with a minimum buy commitment.  Facebook is now removing the requirement so no such commitment will be necessary when the inventory is bought through an Ads API partner, but Facebook will retain final approval over ads that are displayed there.

Google’s Search As You Type Tool Goes Retail
Google began offering its Google Commerce Search product, ‘Search As You Type’, as a free, stand-alone feature. The service for retailers who are also AdWords advertisers supports for free up to 25 million searches per year on their site. Lowe’s and Hasbro are two partners that are participating in the initial launch. Similar to an auto-complete tool or predictive suggestions, the Search As You Type package for retailers customizes the search for products on the site, runs Google’s cloud servers and says it helps lift conversion rates and sales. The tool returns a list of products as site visitors enter characters in a search box. For example – begin to type “red” in the description of “red shoes” and the search query will not only provide a list of products, but photos and prices too.

Facebook Groups Start Showing Exactly Who Saw Each Post
Facebook Groups will soon display a count and list of names of who saw each post. For example: “Seen by 2,” and when hovered “John Doe/Adam Smith.” The feature is rolling out to English language groups starting now. “Read receipts” is a feature Facebook recently added to Messages and Chat, but is now being brought to public feeds. Here’s how it works: Whenever someone publishes an update, as soon as at least one person sees it, a checkmark and a count of the total number of impressions will be displayed. Any user, group member, or admin with permission to see the post can hover over the count to see a drop-down list of names of everyone who has seen the post.

LinkedIn is Gearing Up for a Redesign
LinkedIn has been quietly rolling out a new version of its home page to some of its 160 million users – the first major update in years – with a layout that will put a lot more emphasis on building out relationships and make better use of socially curated news content. Some of the new features: The new menu bar has the same tabs as the existing one, but will remain at the top of the page as you scroll down. “LinkedIn Today” still appears close to the top of the page but now the images in the feed are much bigger. Additionally, there  is more functionality in the “people who have viewed your profile” area, with conditional “Message/Connect” buttons next to each person.  Expect the changes to take place over the next few weeks.

Twitter Officially Launches Age Screening
The next time you follow an alcohol company or other brand with age-restricted products who has opted in to Twitter’s new “Age Screening” system, you’ll be required to submit your age and won’t be allowed to follow if you are too young.  Upon your first new follow of an adult brand, you will be sent a DM with a link to submit your age. Your age will then gate your future follows of brands who’ve signed up for age screening.

China Wants to Censor Online Video Content
China’s broadcasting and Internet regulators have told Internet video providers that they must prescreen all programs before making them available, tightening state censorship of increasingly popular online drama series and mini-movies. The new rule was issued jointly by the State Administration of Radio, Film and Television (SARFT) and the State Internet Information Office. SARFT said this week that the rule is in response to a rapid growth in online video programs, some of which is said to contain vulgar content, excessive violence or pornography. It said the rule would protect younger people and promote high-quality online programming.

Google Introduces Walking Directions in ‘Maps’ for 44 Countries in Africa
Last week, Google announced that the walking directions feature on Google Maps would be coming to 44 countries in Africa. Google is getting the directions from cartographers on the ground in Africa. By “crowdsourcing” these efforts, the company can make the feature available wherever people really want it to be.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. We usually drop a bunch of individual stats on you, but this week we found this infographic from Olery that gives some really valuable data on the importance of reviews for hotels on travel websites, that we wanted to dedicate most of the post to it.  We couldn’t help but put some fun ones at the end too.  🙂  Some of our favorite points from this infographic:

  • 49% of travelers won’t book a property without reviews
  • Women tend to give better ratings
  • 35-49 year olds review the most
  • 22% of smartphone owners read hotel reviews on their mobile devices



Fun Stats

  • “Facebook Addiction Disorder” is a new mental disorder identified by Psychologists.
  • The average woman uses her height in lipstick every 5 years.
  • 29th May is officially “Put a Pillow on Your Fridge Day”.
  • Cherophobia is the fear of fun.


Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week

Google+ History API Will Bring In Past Updates From Around the Web
Google+ History is a new API that lets users add past statuses, updates, purchase, pictures and more to their Google+ timeline from a variety of social and mobile services. These objects are displayed in tiles called “moments.” With History API-enabled apps, a user will be able to browse through their Google+ linked accounts (i.e. Foursquare and Twitter) and pick and choose from past events, images, updates, check-ins, etc., pulling those items into your Google+ profile.

Google+ Launches Events
Google announced another new feature for Google+ – called “Events.” Google+ Events is fully integrated into Google calendars. When you set up an event, you can choose a theme, called cinegraphs that was custom built by Google. There are subtle animations in them that carry over to the invitation in your Calendar. During the event, the feature switches to “Party Mode,” which takes all the photos and videos that you shot during the time period of the event and uploads them to your event page.  During the event itself, you could toss the event page on to a big screen TV using its “slideshow” feature for photos. Imagine having all of the people at your wedding reception taking photos that are automatically shared on a big screen at the event.

YouTube Launches Marketplace to Connect YouTube Stars to Brands
This week, YouTube announced Video Creation Marketplace, a platform that will connect content creators on YouTube with marketers or agencies looking for viral buzz. The idea is to create a more formal revenue stream for the long tail of YouTube creators. The platform will allow partners to set up profiles indicating what they do, their past successes and the demographics or types of brands they want to work with. Agencies will be able to search by parameters, such as content type, target demo and keywords, to find the right YouTube star for their campaign.

Instagram Updates Page Design
Instagram has quietly updated its Web presence to allow for comments and likes, which the company calls “the new Photo Page.” It’s a clear sign that Instagram is expanding beyond the phone and onto the Web. Note that this update does not unify all of your Instagram photos together. There is no discovery or profile element yet. Check out an example here.

Facebook Testing a “Want” Button
Facebook may be testing a “Want” button that would allow you to add products to a virtual wish list. Facebook has not confirmed or commented on the Want app, which was discovered by a web developer in Facebook’s list of social plug-ins. If it does launch, a Want app would allow Facebook to collect a lot of information about member interests. The move would also allow merchants greater integration with Facebook without having to build their own apps or platforms.

Path Adds Seven New Languages
Back in April, Path adopted a Twitter-like approach to globalizing its service when it announced plans to crowdsource the translation of the private social network into 20 new languages. Now, two months later, it has added support for seven additional new languages from across the world, broadening its appeal to new users. The service is now available in Dutch, Norwegian, Traditional Chinese, Thai, Bahasa, Indonesian, Malay and UK English.

New York Times China’s Weibo Account Gets Suspended
This week, the New York Times announced a significant move when it announced plans to introduce a fully Chinese version of the newspaper’s website, with an accompanying account on Sina Weibo.  The website was live for just two hours when the Sina Weibo account was suspended. It was restored several hours later, but it remains unclear why the account was suspended. It is most likely because the recent content of the feed was found to be “too risky” for Sina, leaving it to get “benched” temporarily. Sina Weibo has 300 million registered users.

Nissan Looks to Facebook to Launch Five New Models
Nissan’s self-proclaimed “Most Innovative Year Ever,” began last week with the first of five vehicle launches in the next 15 months, all of them with a heavy emphasis on social media. Nissan has in depth social media plans for all five launches – including an “Innovation Garage,” an interactive space on the Altima Facebook page where consumers can offer their own car ideas for possible development; a contest asking entrants for a 100 word essay on why they should be one of five to be chosen to test drive the new Altima at the automaker’s Arizona headquarters (five people were chosen and their videos and photos will be featured across Twitter, Facebook and YouTube); a partnership with a “well-known comedy troupe” who will drive the new Pathfinder and share their experiences via social media; and a heavy emphasis on Facebook advertising (Nissan has added 700k “likes” since 2011 and is poised to go over 1 million by July for less than a $500k budget). Nissan was recently found to have the highest consumer engagement rating of any automotive company.

Shazam’s App to Expand Olympic TV Spots Into Social Media
Discovery media company Shazam will provide NBC Olympics with a social TV experience during the 2012 Olympics. On NBCUniversal properties – NBC, NBC Sports, MSNBC, Bravo and CNBC – U.S. viewers can use the Shazam app on their mobile device to view polls and share on Twitter and Facebook, unlock unique content about athletes, and gain up-to-the-minute information on results and medal counts.