Stats of the Week July 30, 2012

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. This week we’re taking a break from the infographics and giving you some info about the dual screen viewing we’re all doing on a regular basis. If you are watching the Olympics, odds are you are doing additional viewing or investigating on your phone/tablet/laptop as you cheer on your favorite athletes.  Here is some interesting data thanks to a recent Pew survey of 2,000+ Americans in their recent Rise of the Connected Viewer Report. Some of the highlights:

  • 52% of all adult cell phone owners now incorporate their mobile devices into their television watching experience
  • 38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching
  • 23% used their phone to exchange text messages with someone else who was watching the same program in a different location
  • 22% used their phone to check whether something they heard on television was true
  • 20% used their phone to visit a website that was mentioned on television
  • 11% used their phone to see what other people were saying online about a program they were watching, and 11% posted their own comments online about a program they were watching using their mobile phone
  • 6% used their phone to vote for a reality show contestant

Fun Stats:

  • The person who invented the Frisbee was cremated and made into frisbees after he died!
  • During your lifetime, you will produce enough saliva to fill two swimming pools.
  • An eagle can kill a young deer and fly away with it.
  • Polar bears can eat as many as 86 penguins in a single sitting.