Monthly Archives: August 2012

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some recent favorites:

Email + Social

Experion did a survey recently and found that when consumer targeted emails have subject lines and content that points to brands’ social properties, they have greater impact.  Some of the highlights of the findings include:

  • Top social networks displayed or promoted in email
    • Facebook 97%
    • Twitter 91%
    • YouTube 45%
    • Pinterest 32%
  • Since 2010, the number of brands using email subject lines to encourage customers to like or follow has grown about 70% for each site
    • Number of emails calling to “Like us on Facebook” = 60 (2010), 100 (2012)
    • Number of emails calling to “Follow me on Twitter” = 15 (2010), 28 (2012)
  • Open and click rates are higher for emails promoting Pinterest than those for Facebook & Twitter
    • Unique Open Rates:
      • Facebook = 12.7%
      • Twitter = 14.0%
      • Pinterest = 14.1%
    • Unique Click Rates:
      • Facebook = 1.9%
      • Twitter = 2.3%
      • Pinterest = 2.6%
  • 60% of brands that sent emails with “Facebook” in the subject line averaged a 27% increase in traffic to their website from Facebook the week following deployment
  • Unique open rates for Twitter ‘Follow Us’ mailings are 9.5% higher than those for their other mailings.
  • Mailings promoting Pinterest are generating open rates 11% higher than other mailings, and unique click rates almost 25% higher

Source: Experion

Visuals Rule

Keep in mind that links to visuals on your social networks are clicked, viewed, and shared more than anything else.

  • On Facebook brand pages, videos are shared 12x more than links and text posts combined
  • Photos are “Liked” 2x more than text updates
Source: M Booth

Fun Stats:

  • The French language has seventeen different words for ‘surrender’.
  • Nearly three percent of the ice in Antarctic glaciers is penguin urine.
  • Bob Dylan’s real name is Robert Zimmerman.

Source:  www.thefactsite.com

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week

Instagram Adds Photo Maps to Help Users Explore New Cities
Photo Maps, a new feature for Instagram 3.0, provides users with a different way to browse photos in the app. Geotagged photos can be placed on a map that appears on users’ profiles, allowing friends to learn about new areas. Photo Map lets you showcase where you’ve taken your photos, or explore where others have taken photos on a map. Users will be able to select which photos they choose to add to the Photo Map by viewing photos they’ve geo-tagged in the past. Users can then edit out the photos they don’t want to include on their map. Check out the video walk-through here.

Now You Can Tag Facebook Friends From Other Apps
This week, Facebook added the ability for people to mention friends on the service via Open Graph apps. When people mention a friend in an Open Graph app, the story on Facebook links the person’s name to their timeline, and their friend will receive a notification. The story will be added to the friend’s timeline, or if enabled, to timeline review. This new feature, called Mention Tagging, is designed to be used when someone wants to reference a person in a particular post. For instance – tag friends in a photo or suggest that a friend check out a restaurant where you’re eating dinner.

YouTube Launches New Elections Hub
This week, YouTube launched an Elections Hub to provide extensive online campaign coverage. The new channel will feature political reporting and analysis from sources including ABC News, Al Jazeera English, The New York Times, Wall Street Journal and Univision, along with popular online sources Philip DeFranco and BuzzFeed. The hub will offer live coverage of the Republic and Democratic national conventions, and for the first time, provide live streaming of the presidential and vice presidential debates. Viewers will be able to select the coverage they want to follow from a menu of options. Once they’ve made a choice, they will be able to watch live and on-demand campaign coverage. Though most Americans get their campaign news from cable TV outlets, the number of people going online to keep abreast of political news has nearly tripled since 2000.

Facebook Rolls Out Studio Edge for Agencies
Last year, Facebook launched Facebook Studio as a platform for agencies to showcase their social campaigns and interact with one another. The social network has recently finalized the site’s educational aspects with the launch of Facebook Studio Edge, a platform that features courses in three Facebook marketing categories – Pages, Ads and Technology. Agency employees can take these courses to educate themselves about things like Page Insights or the company’s platform policy. Facebook plan to add one to two courses per month. Each course takes about 15 minutes to complete and agency employees can earn badges for completing courses.

Google+ Widens Rollout of Custom URLs
Google+ started rolling out the custom URLs it first announced earlier this month to select users and brands – but the company says it may start charging for shortened addresses in the future. Instead of profiles being identified with a randomly assigned number, the new wave of custom URL receivers are able to switch their profiles over to a simple, easy to find and easy to remember URL. The Google+ team began notifying users this week of the option to claim a pre-approved custom URL or apply for a different one. A look at the service’s updated Policies & Principles page, however, shows that Google+ users may eventually have to pay for their convenient, easy-to-use custom URL.

Facebook Officially Launches Sponsored Results Search Ads
Facebook has launched the Sponsored Results search typeahead ad unit this week. It lets marketers target users searching for specific apps, Pages and Places and insert a link into the typeahead results that points to their own app, Page, custom Page tab or post. Businesses cannot direct users off site through the ads yet, though they can appear above the top organic result, making them more powerful for diverting traffic from competitors. The ads will appear in a separate, black-bordered section in the typeahead results, making it clear that they are paid. Users also have the option to hide the ad by clicking a small ‘x’ in the corner, which pops up a question about whether you hid it because it was uninteresting, misleading, offensive, or repetitive.

Emerging Markets Lead World in Social Networking Growth
eMarketer estimates that the number of social network users around the world will rise this year from 1.18 billion to 1.4 billion. The fastest growth will come from the emerging markets of the world, especially the Middle East, Africa, and Asia-Pacific. Latin America will also grow its user base by 18.5%, slightly below the worldwide average. Growth in Facebook users will follow a similar pattern. eMarketer forecasts that Facebook will have nearly 826 million users around the world this year, up from 605 million in 2011. Penetration among internet users will remain the highest in North America, followed closely by the Middle East , Africa and Latin America. Facebook user growth will come the fastest from Asia-Pacific, where adoption rates in India, Indonesia and Japan far exceed the worldwide average growth. The Middle East, Africa and Latin America will also post higher-than-average growth rates.

New Facebook Post Targeting Not Matching Facebook Insights

Written by: Digitally Approved
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Earlier today one of the pages we manage for a client received the new post targeting features.

New Facebook Targeted Posts

With these new targeting features you will be able to target your posts to specific groups of fans based on gender, relationship status, and everything else you see listed in the screen shot below. Also, note the number in the red.

Facebook Targeted Posts - No Targeting Applied

These new targeting features are pretty neat and can be incredibly useful when running very targeted campaigns. However, it seems to be a wee bit broken right now. If you add targeting and then remove it, the “Targeted to:” resets to what appears to be a random number, but oddly enough is does relate to something.

Facebook Targeted Posts - Targeting Added Then Removed Number

 

4,460 is the number of Men + Women the targeting thinks we have on the page… but our insights say otherwise.

The location targeting also seems to be a wee bit off based on the page’s insights data.

Facebook Targeted Posts - Targeting Not Matching Facebook Insights Location

This is a rather surprising dissimilarity in the numbers, but it gets even weirder. If I switch over to using Facebook as the page I’m admin of I get yet another set of numbers for some of the targeting options.

 

Facebook Targeted Posts Wrong Numbers Acting As The Page

Facebook rolling out products before they’re completely ready isn’t new, but this does raise a few questions. If Facebook’s post targeting is this far off, then how far off is their ad targeting? Or is it insights that’s really off and we’ve all just been getting bad data this whole time?  I figured Facebook would just modify their ad targeting engine for posts instead of reinventing the wheel, but if they did write a whole new targeting engine then who was in charge of QA on this project and how did this slip by them?

If you’re a page admin and you have the new targeting rolled out to your page take a look at the targeting vs your insights and then let me know if you’re seeing the same  issue or not in the comments below.

Thanks for reading,

Josh S Peters

 

UPDATE: 8-27-11 @ 11:33am

As of this morning Facebook has removed the updated targeting from our client’s page and the traditional targeting has been put back in it’s place.

Facebook Targeting Removed

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Our friends at M/A/R/C Research send out a monthly newsletter called, “Trends in View” filled with lots of juicy stats. We’ve lifted a few from the August edition.

Social / Entertainment / Media

  • The U.S. market penetration for Facebook reached 71%. The number of unique visitors grew by 5% to 158 million. This growth is a significant decline from 89% recorded in 2010 and 24% in 2011. (Source: Smartcompany, June 12, 2012)
  • Consumers’ perceived value of entertainment stands at a three year high. Social networking sites have the most value at 40%, up from 34% in 2011. Television and the Internet are the most utilized entertainment and 51% of respondents watch entertainment on their laptops. Movie viewership continues to decline. (Source: PR Newswire, June 13, 2012)
  • Last year, the average television watcher spent 153 hours per month watching traditional TV (down 46 minutes) and 27 hours watching time-shifted TV. Another 4 hours a month were spent watching videos on the Internet. (Source: AFP-Relaxnews, May 9, 2012)

Technology / Communications

  • Thirty percent of Americans cannot go one full hour without a Wi-Fi connection according to a new survey. Furthermore, 60% cannot go a full day without Wi-Fi. Respondents are willing to give up online activities in exchange for Wi-Fi connections including Twitter (57%), Facebook (50%), and e-mail (34%). In addition, 43% would give up chocolate and 39% coffee for a month to get reliable Wi-Fi. (Source: Telecom Tiger, May 16, 2012)
  • More than half of adults age 65 years or older use the Internet (53%) and 70% of older Internet users go online daily. In August 2011, only 41% reported using the Internet. This is part of an overall trend of older Americans becoming more comfortable with technology. Sixty-nine percent own a cell phone, up from 57% two years ago. (Source: The San Diego Union-Tribune, June 10, 2012)
Population/Culture
  • In a new study on work life balance, 71% of respondents reported they spend more time working today than they did in 2010. Nearly half (46%) said they spend more time away from home than two years ago. However, 41% feel companies are doing more in 2012 to reduce commuting time than they were in 2012. Overall, 15% of workers surveyed said they were managing better to separate their home and work lives compared to two years ago. (Source: The San Diego Union-Tribune, May 21, 2012)
  • In the U.S., an estimated 11 million guns were sold and manufacturers are experiencing difficulty meeting demand. In May 2012, 1.2 million FBI instant criminal background checks were conducted for firearm purchases – a 20% increase over the same month in 2011. It is the 22nd month-over-month increase according to the National Shooting Sports Foundation. (Source: Milwaukee Journal Sentinel, May 6, 2012)

Fun Stats:

  • 95% of people text things they could never say in person.
  • The Titanic was the first ship to use the SOS signal.
  • About 8,000 Americans are injured by musical instruments each year.

Source: www.thefactsite.com

Marketing Is Dead

Written by: Larry Weintraub
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Saw a good article in the Harvard Business Review recently. It had the ominous title of “Marketing is Dead” which is meant to get your attention. Especially if you are a marketer. And hek, if Harvard is publishing this, it must be true!

I really like some of the points in here. I’m less inspired by the call out to the specific brands and companies and more about the key concepts such as:

  • Restore Community Marketing
  • Find Your Customer Influencers
  • Get your customer advocates involved in the solution you provide

The second point is my favorite. We spend a lot of time trying to get celebrities and web-celebrities to talk about our products.  When meanwhile, it is our normal every day customers that do a majority of the marketing for us. I’m not knocking the power of a celebrity endorser, a big voice on television or Twitter can make many become aware of something. But let’s not forget that our friends, neighbors, family members, and co-workers are often the ones thatreally make us want to try or buy something that they’ve been going on and on about.

Check out the article which I’ve pasted in below and you can view it in its original form HERE.

Marketing is Dead

by Bill Lee

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.

First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.

Second, CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can’t be linked to actual firm equity or any other recognized financial metric.

Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense. Think about it: an organization hires people — employees, agencies, consultants, partners — who don’t come from the buyer’s world and whose interests aren’t necessarily aligned with his, and expects them to persuade the buyer to spend his hard-earned money on something. Huh? When you try to extend traditional marketing logic into the world of social media, it simply doesn’t work. Just ask Facebook, which finds itself mired in an ongoing debate about whether marketing on Facebook is effective.

In fact, this last is a bit of a red herring, because traditional marketing isn’t really working anywhere.

There’s a lot of speculation about what will replace this broken model — a sense that we’re only getting a few glimpses of the future of marketing on the margins. Actually, we already know in great detail what the new model of marketing will look like. It’s already in place in a number of organizations. Here are its critical pieces:

Restore community marketing. Used properly, social media is accelerating a trend in which buyers can increasingly approximate the experience of buying in their local, physical communities. For instance, when you contemplate a major purchase, such as a new roof, a flat screen TV, or a good surgeon, you’re not likely to go looking for a salesperson to talk to, or to read through a bunch of corporate website content. Instead, you’ll probably ask neighbors or friends — your peer network — what or whom they’re using.

Companies should position their social media efforts to replicate as much as possible this community-oriented buying experience. In turn, social media firms, such as Facebook, should become expert at enabling this. They can do this by expanding the buyer’s network of peers who can provide trustworthy information and advice based on their own experience with the product or service.

For example, a new firm, Zuberance, makes it easy and enjoyable for a firm’s loyal customers to advocate for the firm on their social media platform of choice. At the moment one of these customers identifies himself as a “promoter” on a survey, they immediately see a form inviting them to write a review or recommendation on any of several social media sites. Once they do, the Zuberance platform populates it to the designated sites, and the promoter’s network instantly knows about his experience with the firm.

Find your customer influencers. Many firms spend lots of resources pursuing outside influencers who’ve gained following on the Web and through social media. A better approach is to find and cultivate customer influencers and give them something great to talk about. This requires a new concept of customer value that goes way beyond customer lifetime value (CLV), which is based only on purchases. There are many other measures of a customer’s potential value, beyond the money they pay you. For example, how large and strategic to your firm is the customer’s network? How respected is she?

One of Microsoft’s “MVP” (Most Valuable Professional) customers is known as Mr. Excel to his followers. On some days, his website gets more visits than Microsoft’s Excel page — representing an audience of obvious importance to Microsoft, which supports Mr. Excel’s efforts with “insider knowledge” and previews of new releases. In return, Mr. Excel and other MVPs like him are helping Microsoft penetrate new markets affordably.

Help them build social capital. Practitioners of this new, community-oriented marketing are also rethinking their customer value proposition for such MVP (or “Customer Champion” or “Rockstar”) customer advocates and influencers. Traditional marketing often tries to encourage customer advocacy with cash rewards, discounts or other untoward inducements. The new marketing helps its advocates and influencers create social capital: it helps them build their affiliation networks, increase their reputation and gives them access to new knowledge — all of which your customer influencers crave.

National Instruments used an especially creative approach with its customer influencers, who were mid-level IT managers at the companies they did business with. NI engaged with them by providing powerful research and financial proof points they could take to senior management, showing that NI solutions were creating strategic benefits. That got NI into the C-suite. It also increased the reputation of the mid-level advocates, who were seen as strategic thinkers bringing new ideas to senior management.

Get your customer advocates involved in the solution you provide. Perhaps the most spectacular example of this comes from the non-profit world. Some years ago, with the number of teen smokers nation-wide rising to alarming levels, the State of Florida thought anew about its decades-long effort to reduce the problem. What could be more difficult than convincing teen smokers to quit — a problem that Malcolm Gladwell had said couldn’t be solved. Using the techniques for building a community of peer influence, Florida solved it. They sought influential teen “customers” such as student leaders, athletes, and “cool kids,” who weren’t smoking or who wanted to quit — and instead of pushing a message at them, they asked for the students’ help and input.

Approached in this new way, some 600 teens attended a summit on teen smoking, where they told officials why anti-smoking efforts in the past hadn’t worked — dire warnings about the health consequences of smoking, or describing the habit as “being gross,” left them unimpressed. On the spot, the teens brainstormed a new approach: they were outraged by documents showing that tobacco company executives were specifically targeting teens to replace older customers who’d died (often from lung cancer). And so the teens formed a group called SWAT (Students Working Against Tobacco) who organized train tours and workshops, sold T-shirts and other appealing activities to take their message into local communities. The result: despite a vicious counterattack by Big Tobacco lobbying firms, teen smoking in Florida dropped by nearly half between 1998 and 2007 — by far the biggest success in anti-teen-smoking in history.

Put another way, Florida won half of the “non-buyers” of its anti-teen-smoking “product” away from its much bigger, much better funded competitor. They did so by tapping the best source of buyer motivation: peer influence.

So can you. Traditional marketing may be dead, but the new possibilities of peer influence-based, community-oriented marketing, hold much greater promise for creating sustained growth through authentic customer relationships.

Bill Lee

Bill Lee is president of the Lee Consulting Group, Executive Director of the Summit on Customer Engagement, and author of The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset (HBR Press, June 2012).

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Last week we read a study from BlogHer called, eMoms 2012, which shared great insight into how moms utilize the web. I think we all know the power of “mom” in the blogosphere, but reports like this are always good to give us the updated details. Some of the standouts in the report include:

  • Moms are “hyper-connected,” with 99% owning a computer and 83% owning a smartphone
  • Toddlers are using their moms’ devices, with more 1/2 reporting their children under 3 use their laptops (those of us with toddlers know this to be 100% true!!!)
  • More than 1/2 of online moms make decisions for their families based on blog advice, such as purchasing a food product (56%) or watching a TV show (54%)
  • 97% of moms actually use their mobile phones to make phone calls 🙂
  • Both working moms and stay-at-home moms rank “Spanking” as their #2 major parenting issue

See below for a breakout of preferred trust agents for Mom: You can see the whole SlideShare report below (if it doesn’t work – we were having some trouble on some browsers – yes, talking to you Chrome – you can see it HERE.)

Fun Stats:

  • Arab women can initiate a divorce if their husbands don’t pour coffee for them.
  • Recycling one glass jar saves enough energy to watch TV for 3 hours.
  • Smearing a small amount of dog feces on an insect bite will relieve the itching and swelling.
  • Catfish are the only animals that naturally have an odd number of whiskers.

Source: www.thefactsite.com

7 Things Your Social Media Consultant Should Tell You

Written by: Larry Weintraub
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Read this in Fast Company and had to share. Good insight for people who want to know what to look for in a social agency or social consultant. Article can be read in its original form HERE.

7 Things Your Social Media Consultant Should Tell You

Anjali Mullany (Fast Company’s social media editor) exposes social media consultants.

If social media consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining Fast Company last spring, I was the social media editor at the New York Daily News. So I’ll say it even bolder: At some point, Fast Companyshould fire me. (Just not too soon, please!)Your company will never be truly social if you silo social activity within a consultant or a staff manager. To facilitate proliferation, your consultant should learn how your company works, then create a strategy to spread social throughout your organization. But in the meantime, here’s what you should be hearing from your consultant:

1 “What’s your goal?” Some social media gurus think the big prize is community. That’s a fine start, but for a business, it’s also a means to an end–which is whatever your company’s larger goals are, whether they be sales, brand awareness, or traffic. Your social strategy should not end with the creation of an online conversation.

2 “Here’s the ROI.” Consultants may tell you that social investments can’t be justified in a quantifiable way. Wrong. The data is out there. If they want you to spend $75,000 on a Foursquare badge, they should explain how that investment will help you reach your goals.

3 “I don’t care about follower counts.” Companies obsess over how many followers they have, and consultants play to that. But Facebook ads and “Like this page” contests often don’t boost consumer engagement. Rather, you should be courting influencers–trusted insiders with engaged followers (such as bloggers, niche celebrities, or active tweeters), who can help spread your message.

4 “Facebook and Twitter are only a start.” Consultants should know which platforms are best for your businesses. For example, if you are a fashion designer and your consultant isn’t talking about collage platform Polyvore, they’re doing something wrong.

5 “Let’s look at data.” Your consultant should find smart ways to interpret data that platforms provide, and track down new data sources as well. She should also identify the best social measurement, management, and listening tools for your company’s needs, so you can look up those data yourself after she’s gone.

And when you’re given data, double-check them. I once worked with an agency that presented steep graphs to convince me their engagement efforts had scaled. A close inspection revealed the numbers were actually low–but after repeated requests, the agency was unable (or unwilling) to provide me with specifics about the best times to post, best content to post, and who was most engaged with us. That shouldn’t happen.

6 “Your website should be social.” Don’t just rely on other platforms. Your consultant should optimize your own site for sharing and data collection. To start, connect to Facebook’s Open Graph and measure social activity–including “likes”–within your domain, in addition to measuring that activity within Facebook itself.

7 “I’m not a social media guru.” Good. Because if she says she is, she probably isn’t.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week

Facebook Now Lets You Send Photos as Real Postcards
Facebook is testing a feature that allows you to turn your Facebook photos into physical postcards that can be sent to your friends. The feature allows Facebook users to send any of their own photos to friends. You won’t be able to send public photos or photos from Pages (yet). Just like a traditional postcard, the photo will be displayed on the front of the card and you can type personalized messages to friends on the backside. Postcards will allow you to type in your friends address (if you know it), or ask him or her for a physical address (if you don’t). The service is power by Sincerely, the company behind Postagram, the app that lets you send Instagram photos as postcards.

Starbucks Invests $25 Million in Mobile-Payment Provider Square
Starbucks will use Square Inc.’s payment system in 7,000 stores and invest $25m in the startup, making it easier for customers to purchase with mobile phones. Starbucks CEO, Howard Shultz will join the board of Square, which was founded in 2009 by Twitter co-founder Jack Dorsey. Square’s software lets merchants except electronic payments on their own hardware or through a device that plugs into a phone or tablet. Starbucks is marrying its own mobile-phone payment program with Square’s transaction-processing tools. Starbucks already processes more than 1 million mobile purchases a week in the U.S. through its smartphone app, and has logged more than 60 million since its introduction.

Facebook Now Lets Brands Target Posts by Age & Gender
Facebook last week announced new options for Brand Pages to target their posts. While previously, Page admins could only target by language and location, the company has added new options including Gender, Interested In, Relationship Status, Education, Age, and Workplace.

Pinterest Lets Users Sign In Without an Invite
Pinterest has started open registration this week. This means that users can sign up for an account without having to wait for an invite. Before this week, people had to request an invite from Pinterest or be invited by a friend who already had a Pinterest account. Users can now also sign up using just an email address as opposed to having to use Facebook or Twitter.

Facebook Moves Into Gambling With Launch of A Bingo App in UK
Facebook has ventured into online gambling by approving Bingo Friendzy, the first gaming app that allows members to bet real money. Players have to be 18 to win cash and prizes.  Gambling is very popular and well regulated in the UK. More gambling games are set to launch in coming months, with slot machine games slated to make their debut in coming weeks.  Zynga has also said it will launch real-money versions of its bingo and poker games next year. The move is being seen as a way for Facebook to boost revenues.

American Athletes Tend Weibo Accounts to Connect with Chinese Fans
Olympic swimmer Ryan Lochte has joined Sina Weibo, the Chinese version of Twitter, along with several other athletes. While Twitter is unavailable to the Chinese, Sina Weibo and its competitor Tencent boast a combined 600 million accounts.  Lochte is among the first wave of foreign athletes reaching out to Chinese fans on the platform, boosting attractiveness to potential sponsors trying to make in-roads in that still-developing consumer market. His Weibo account has about 71k fans. His better known teammate – Michael Phelps, has about 408k fans on his account. His posts appear in both English and in Chinese. The sport with the most number of athletes on Weibo is basketball, which is wildly popular in China. At least 60 NBA players have Weibo accounts including Carmelo Anthony and Chris Paul, who are among the most popular with 1.6 million fans each. Other western athletes with Weibo accounts include: Serena Williams, Andy Murray, LaShawn Merritt, Lance Armstrong and David Ortiz.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Last week we traded all kinds of interesting stats. As usual, we’re easily swayed by pretty infographics and we’ve got one here thanks to the fine folks at Umpf, a UK based social research company. Now, let it be known that we are fans of Google and Google products, such as Google+, YouTube, Gmail, etc., but this particular infographic takes specific aim at Google+. And when you put it side by side with Facebook, Twitter, and LinkedIn, well, it doesn’t look so good. But take it with a grain of salt. We’re sharing this because it’s interesting to see, but we think G+’s real benefits are the tie to Search which is one of the most important web-based marketing channels for any brand. Ok ok, enough of our banter, check out this infographic (click on it to expand and read):

Fun Stats

  • A baby octopus is about the size of a flea when it is born.
  • A sheep, a duck and a rooster were the first passengers in a hot air balloon.
  • In Uganda, 50% of the population is under 15 years of age.
  • Hitler’s mother considered abortion but the doctor persuaded her to keep the baby.

Source: www.thefactsite.com