Stats of the Week August 5, 2012

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape.  Recently enlisted Harris Interactive to do a survey for them entitled, Connecting and Communicating Online: State of Social Media. Some of the results include:

The Facebook Fix

Not only are consumers afraid that they’re missing out if they go too long between log-ins, but the younger generation often checks in with their friends and followers online before they’ve even rubbed the sleep from their eyes. More than half of social media multi-taskers want a solution to help them manage their online overload.

  • Nearly 2/3 of online adults who are members of more than one social networking site (62%) say they keep an eye on their social networks because they don’t want to miss something (e.g., news, an important event or status update).
    • This goes up to almost 3 in 4 (72%) of those who are single or never married
    • 38% of social media users age 18-34 who have multiple profiles log onto their social networking profiles after they wake up before they check email
  • Almost 3 in 5 (57%) wish there was a solution to help them use, monitor and protect their social networking profiles and emails at once
    • Over a quarter of (27%) send messages from within their social network more than from their primary email account

I’ll Do Anything

Think waiting in the interminable line at the DMV is painful? Not more painful than being asked to give up their social networks according to many respondents. Plenty of social media users, including more than half of Gen Y, would prefer to undergo an arduous task, including tackling one of the longest novels ever, than be forced to delete their social media accounts.

  • Nearly 40% of people surveyed would rather do ANY of the following than give up their social networking profiles:
    • Wait in line at the DMV
    • Read War & Peace
    • Do their taxes
    • Give up an hour of sleep each night for a year
    • Run a marathon
    • Sit in traffic for 4 hours while listening to polka music
    • Get a root canal
    • Spend a night in jail
    • Clean the drains in the showers at the local gym
    • Give up their air conditioner/heater
  • Millennials are even less likely to part with their beloved social networks
    • More than half (54%) of 18-34-year-old social media users would undertake one of the undesirable activities before giving up their social media profiles

Different Strokes for Different Folks

While Facebook is widely known to be the most popular social network worldwide, the site actually doesn’t top social media users’ lists when it comes to being the primary social profile they turn to for consuming or sharing content, or even a mix of both. LinkedIn is tops for consumption (i.e., to observe without actively posting anything); 68% of online adults who are a member of LinkedIn say they use the site mainly to consume content.

  • YouTube (57%) and Twitter (53%) were next in line when it came to sites where users tend to primarily view content without sharing.
  • Pinterest (48%) narrowly edged out Facebook (46%) as the site where users are most likely to equally consume and share content.


Not part of the above survey, but just some random fun stats:

  • King Henry VIII slept with a gigantic axe beside him.
  • Bikinis and tampons were invented by men.
  • Heart attacks are more likely to happen on a Monday.
  • You cannot snore and dream at the same time.
  • The following can be read forward and backwards: Do geese see God?