Stats of the Week August 24, 2012

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Our friends at M/A/R/C Research send out a monthly newsletter called, “Trends in View” filled with lots of juicy stats. We’ve lifted a few from the August edition.

Social / Entertainment / Media

  • The U.S. market penetration for Facebook reached 71%. The number of unique visitors grew by 5% to 158 million. This growth is a significant decline from 89% recorded in 2010 and 24% in 2011. (Source: Smartcompany, June 12, 2012)
  • Consumers’ perceived value of entertainment stands at a three year high. Social networking sites have the most value at 40%, up from 34% in 2011. Television and the Internet are the most utilized entertainment and 51% of respondents watch entertainment on their laptops. Movie viewership continues to decline. (Source: PR Newswire, June 13, 2012)
  • Last year, the average television watcher spent 153 hours per month watching traditional TV (down 46 minutes) and 27 hours watching time-shifted TV. Another 4 hours a month were spent watching videos on the Internet. (Source: AFP-Relaxnews, May 9, 2012)

Technology / Communications

  • Thirty percent of Americans cannot go one full hour without a Wi-Fi connection according to a new survey. Furthermore, 60% cannot go a full day without Wi-Fi. Respondents are willing to give up online activities in exchange for Wi-Fi connections including Twitter (57%), Facebook (50%), and e-mail (34%). In addition, 43% would give up chocolate and 39% coffee for a month to get reliable Wi-Fi. (Source: Telecom Tiger, May 16, 2012)
  • More than half of adults age 65 years or older use the Internet (53%) and 70% of older Internet users go online daily. In August 2011, only 41% reported using the Internet. This is part of an overall trend of older Americans becoming more comfortable with technology. Sixty-nine percent own a cell phone, up from 57% two years ago. (Source: The San Diego Union-Tribune, June 10, 2012)
  • In a new study on work life balance, 71% of respondents reported they spend more time working today than they did in 2010. Nearly half (46%) said they spend more time away from home than two years ago. However, 41% feel companies are doing more in 2012 to reduce commuting time than they were in 2012. Overall, 15% of workers surveyed said they were managing better to separate their home and work lives compared to two years ago. (Source: The San Diego Union-Tribune, May 21, 2012)
  • In the U.S., an estimated 11 million guns were sold and manufacturers are experiencing difficulty meeting demand. In May 2012, 1.2 million FBI instant criminal background checks were conducted for firearm purchases – a 20% increase over the same month in 2011. It is the 22nd month-over-month increase according to the National Shooting Sports Foundation. (Source: Milwaukee Journal Sentinel, May 6, 2012)

Fun Stats:

  • 95% of people text things they could never say in person.
  • The Titanic was the first ship to use the SOS signal.
  • About 8,000 Americans are injured by musical instruments each year.