Stats of the Week September 21, 2012

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

CPG: Food and Beverage
Taking photos of food has become a regular occurrence, as consumers frequently post, pin, and share meals online.  Brands are seeing a lift by engaging with consumer and their passion for food.

  • 65% of females who regularly used recipe sites bought branded ingredients called for in the recipes at least sometimes.
  • Twenty-one percent said they “usually” did this.  (Lots more stats here)

So who is influencing those purchase decisions?  When it comes to food, user-generated content creators are primarily sharing two things, each with a different purpose: photos, which provide inspiration, and recipes, which provide utility.

Source: MSL Group


A dirty little secret is that many of its users are under 13:

  • An estimated 5.6 million Facebook users – about 3.5 percent of its U.S. user-base – are children who the company says are banned from the site.

Read more in this Reuters article.

Social Recruiting
Social media has become a chief source of employees for companies and recruitment agencies worldwide.  Websites like LinkedIn and Facebook have made it easier for employers to rate the character of potential employees in an easier, faster and cheaper way before hiring.

  • 92% of U.S. companies have used social media in 2012 to find talent and potential employees to hire.

Source: Jobvite 2012 social recruitment survey

Fun Stats

  • The total number of steps in the Eiffel Tower: 1665
  • The Pokemon Hitmonlee and Hitmonchan are based off of Bruce Lee and Jackie Chan.
  • The toothpaste ‘Colgate’ in Spanish translates to ‘go hang yourself’.