Monthly Archives: October 2012

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

LinkedIn Launches Video Ads
LinkedIn this week announced the rollout of video ads through its self-serve platform – LinkedIn Ads – which will appear in standard 300×250 ad units across the site. After the 30-second video completes, users will be able to click through to the advertisers landing page or visit their website, just like with current ads.

Gender Targeting For Twitter Promoted Products Now Available
Starting today, gender targeting on Twitter will be available for its Promoted Products platform. Similar to the interest targeting, Twitter will understand gender by taking public signals users offer on Twitter, such as profile names or the accounts he or she follows. Because many Twitter users don’t specify their gender, Twitter must make a series of assumptions when targeting. According to the company, their tests have been 90% accurate across a global audience.

Twitter Testing “Like” and “Star” Instead of “Favorite”
Some users are seeing the term ‘Like’ or ‘Star’ appear on Twitter.com in place of the traditional ‘Favorite.’ The new terminology appears to be showing up for certain users on the service, but not all. Favorites have been a part of Twitter from very early on in the site’s history and the option has been used by tweeters over one billion times. It is unclear how Facebook will feel about the use of ‘like’ if and when Twitter decides to change the current terminology.

Facebook “Collections” Testing Now Complete And Temporarily Unavailable
Facebook’s new “Collections Feature” recently disappeared, causing some speculation that the company had abandoned the initiative. However, Facebook claims that the test has simply been completed and the new product is now being built out, presumably for an official fall launch.

Pinterest Adds Website Verification To Profile Pages
Pinterest is rolling out website verification for profile pages – making it easier for users to find out more about who they are following. It also enables users to highlight their own website on their profile. The company said it would be adding this feature to pages across the site starting this week. To verify a website, visit the Settings page and click “Verify Website.” When your company is verified, people will see a checkmark next to it. They will also see the full website URL. However, Pinterest said it is only supporting top level domains right now  – including .com, .biz, and .info.

Global Social Media

Asia Is Way Ahead Of The U.S. and Europe in Social Media Usage
Asian markets top a new global social engagement league table that measures how often and how much consumers use social media platforms. The Social Engagement Benchmark from GlobalWebIndex reveals that consumers in fast-growing economies are more likely to use a social network, upload a photo or video, or review a product, than consumers in more mature countries. The most socially engaged group were high income earners in China (top 25%) while the least active were 55-64 year olds in Japan. China leads with Indonesia and India next. Lagging behind Asian social powerhouses are countries including the U.S., Japan, Sweden, France and the UK – which are traditionally viewed as mature and technologically advanced. In the country list – the UK came in 27th.

Icelanders Approve Their Crowdsourced Constitution
Iceland’s citizens were given a chance to help forge a new constitution for their country through Facebook and Twitter. Some useful background: Iceland’s banking system collapsed at the start of the financial crisis, taking the country’s government with it. The new leadership decided to go the open route, primarily because secretive dealings were largely to blame for the banking fiasco. There were two technologically interesting spinoffs that resulted. One was the creation of the Modern Media Initiative, a Wikileaks inspired free speech drive. The idea here is to turn Iceland into a haven for free speech by inviting media from around the world to host their sites in Iceland’s green data centers and enjoy the country’s strong new protections from whistleblowers.  The other was constitutional crowdsourcing. Iceland’s old constitution was based on that of former master Denmark and was seen as out-of-date. Twenty-five citizens were brought into the Constitutional Council to help create a new one. The council took the ideas raised online by their fellow citizens and delivered a draft in July of last year. It took a while to ask the voting public at large what it thought of the result, but Iceland now has an answer to that question. According to reports, nearly half of Iceland’s eligible 235k voters took part in the referendum, and 66% of those people said they wanted the new official constitution to be based on the crowdsourced draft. The result is of course non-binding. The parliament now has to decide whether or not it’s going to turn the draft into reality.

Noteworthy Campaigns

ALDO Uses Instagram To Give Away Shoes
Shoe brand ALDO is launched an Instagram contest that gave participants the opportunity to win free shoes. The brand set up a sign with a bell on it in the middle of a sidewalk. The sign instructed people to take a picture of their shoes, upload the photo to Instagram, tag the photo #aldo with their shoe size and then ring the bell. After two minutes, a mobile shoebox came rolling down the street delivering each Instagrammer a free pair of shoes in her size. The bell was rung over 457 times and over 500 pictures were uploaded. The photos were interacted with 800,000 times.

Follow Pizza Chain Mellow Mushroom on Twitter, And It Will Follow You Back – In Real Life.
Pizza restaurant Mellow Mushroom has recently launched “Follow Me and I’ll Follow You,” a campaign that told people that in return for following the company on Twitter, it would follow you. The catch? They’d follow you in real life dressed as Mellow’s stoned-looking mushroom mascot. The brand stalked 20 Mellow Mushroom followers in a week (with help from the followers’ friends and family) and recording the whole thing with hidden cameras. Check out the short film here.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Travel

  • Types of Content on Facebook pages for Upscale/Luxury Hotels Worldwide
    • 77% Couponing
    • 46% Customer Service
    • 44% Contest
    • 30% User-Generated Content (UGC)
    • 4% Giveaway
  • In 2000, the internet accounted for 1-2% of hotel bookings.  Now, 50%+

(Source: L2)

Social Channels / Properties – Twitter

Consumers are increasingly mentioning brands on Twitter.  This may reflect how the channel is evolving.  (graph below)

  •  The % of Brand mentions is actually going down.  This is a reflection of consumers increasing the use of the social media service for conversations
  • Twitter is a destination, not just a portal
    • Page Views per Visit up 58.7% in 2012

Source: BazaarVoice

Social Media Marketing / Content Marketing

  • Roughly 9 in 10 marketers measure content marketing success by social engagement
    • In contrast, 3 in 4 measure by views of content and half look to lead generation
  • Social Media is the number 1 tactic used for content distribution.

Source: Outbrain

Fun Stats

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

In the News

Facebook Launches Global Pages
This week, Facebook announced Global Pages, a new structure that provides a localized experience for a brand’s customers, which is available immediately to all brands working with Facebook. Facebook users will be directed to the best version of a Page based on where they are, which enables them to see localized cover photos, profile photos, Page apps, milestones, “about” information, and news feed stories from Pages. Each brand’s global Pages structure will include a default Page, plus local Pages for specific markets. There can be one global brand identify, one URL, and combined global insights.

Facebook Testing New Design With Search On Left And Notifications On Right
Facebook is once again tweaking its interface.  One potential upcoming rearrangement is moving the search bar to the left and the three icons (friend requests, messages, notifications) all the way to the right. This moves the search bar closer to the Facebook logo and pushes everything else right. The redesign removes the “home” link from the right corner, which is where users often click to return to the news feed. Note that this redesign is still being tested. Facebook has yet to confirm any new changes.

Space Jump Breaks YouTube Record
It’s official: Felix Baumgartner’s jump from the edge of space broke a record for the “live stream with the most concurrent views ever on YouTube,” according to the video-sharing site. At peak, there were more than 8 million concurrent live streams. The jump was broadcast on Red Bull’s YouTube channel.

Foursquare Takes On Yelp With a New Homepage Search Box
Foursquare is rolling out a new PC homepage for users that aren’t logged in. It prominently features a search box, taking aim at Yelp as its chief rival in the local space. The current “logged out” homepage offers a number of screens and video that try to explain what Foursquare is and does. A small search box resides in the upper right hand corner. All of the Foursquare social features are present. Members still have access to more personalized recommendations that non-members won’t. However, non-members or those with a tiny or non-existent network on the site can now gain a lot more utility and value out of Foursquare. The company has taken a wide range of data including check-ins, lists, likes, dislikes, tips, etc. and created numerical scores for each business listing and ranks them accordingly. Results are listed in order by score, but can also be filtered.

Facebook Now Allows You To Use Emoticons In News Feed Comments
In a silent update at the end of last week, Facebook moved emoticons beyond instant messages into user comments. Facebook doesn’t allow users to embed smileys into their status updates, but they can be used in comments to those status updates. Comments support the same list of emoticons as Chat, widening their use across the site.  Facebook has not yet enabled emoticon use in its native iOS app, Android App or mobile site.

Global Social Media

10 Most Facebook Addicted Countries
Though the U.S. Is most populous Facebook country with the greatest number of registered Pages, higher activity on those Pages can be found in other countries. Pages in Brazil publish the most number of posts out of all Facebook countries. More than 800 Pages kept their Facebook Walls busy with almost 86k posts per month. On average, this means 103 posts per Page, which is the fifth highest after Italy, Colombia, Russia and Egypt. Pages in Egypt publish 380 posts on average per Page per month; however, they have almost 6x fewer Pages registered than Brazil and almost 8x less than in the U.S. Turkey is the 7th largest country on Facebook in terms of activity. Turkey has the highest Page-to-user ratio out of all Facebook countries. Russia shows the second biggest per capita posting activity on Facebook. Check out the entire list here.

Mobile Viewing Scores Over TV In The UK
Fifty-seven percent of UK residents view more content on laptops, tablets and mobile devices than on their TV sets according to a study by Blinkx. Among 18-24 year olds, 75% view more content on their mobile devices than on TV or a desktop computer. With connected TV on the rise and 35% of people accessing content on demand through their TVs, the way users consume and demand content has fundamentally changed. The study also reveals that social networks are playing an increasingly influential role in online behavior. 63% of 19-24 year olds rely on recommendations via social media to find content they are interested in, and 42% search for information from video content.

Twitter Blocks Neo-Nazi Tweets in Germany
The  Twitter account of a neo-Nazi group has been blocked in Germany in response to a request by authorities in that country. It is the first case of Twitter blocking a an account in just one country, nine months after the company announced the ability to withhold content in specific countries while still allowing it to be shown to the rest of the world. The @hannoverticker account is used by a group called Besseres Hannover (Better Hannover), which promotes Nazi ideals. Lower Saxony officials asked Twitter to close the account and not allow the group to open any substitute accounts.

Noteworthy Campaigns

Airliner Crowdsources First Destination Of Its New Dreamliner 787
Thomson Airlines is asking customers to help decide where its new Dreamliner 787 plane should travel for its first flight. The company released an interactive infographic called the “Dreamliner Dash,” which gives the new plane an espionage-themed backstory. At the end of the graphic, viewers are asked to choose a destination for the company’s next route – Mexico’s Pacific Coast, Brazil, South Africa or Thailand. Those that participate are also entered to win prizes. The Dreamliner can fly non-stop for 8,000 miles, which is why the four destinations are international. Click here to view the infographic and choose your destination!

Anti-Sugary Soda Film Goes Viral
The Real Bears,” an animated online video produced by the Center for Science in the Public Interest to dramatize the health impacts of over consumption of soda, reached over 1.4 million views this week since it’s launch on October 10. The short film, who’s creation was overseen by advertising guru Alex Bogusky, tells the story of a family of polar bears that are bombarded by soda advertising, experiencing all kinds of health problems after drinking the soda, and ultimately pour their sodas into the ocean. The video features an original son by Jason Mraz. The CSPI says the video spread rapidly on Facebook and Twitter after USA Today called it the “video Coca-cola does not want you to see.” To keep momentum going, the CSPI is launching a crowdsourcing contest – recruiting videos of people pouring out their sodas. The winning video will receive $1,000.

Ocean Spray’s Bog-osphere On The Road Again
Ocean Spray is once again bringing its tiny, tart fruit bogs across America, this time setting up shop in New England’s Gillette Stadium, New York’s Rockefeller Center and Walt Disney World. The moveable cranberry bog, which demonstrates how cranberries are harvested and why they float, measures 1,500 square feet and is packed with fresh berries. The event includes demonstrations from bartenders and a newly added social component. The cooperative is inviting drinkers to find their “perfect cocktail compliment” with a “Liquid Identity” app on its Facebook Page. The Facebook page also includes a $5,000 contest. The brand’s Twitter profile is also rewarding those with the best cran-inspired tweets with $100. Additionally, there is a Pinterest push – the brand is asking users to post pictures of cranberry recipes, cocktails and creations.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Publishing

  • Print audience is down 1.7%; Tablets, eReaders, and Smartphones are up 24%
  • Among those who have read a magazine on their device in the past 30 days:
    • 72% prefer a universal format across all publications
    • 70% would like to be able to buy items by clicking on ads in publication
    • 67% would rather read digital version of a magazine to a paper version
  • Pain points include:
    • 48% say download takes too long
    • Say that videos in content is “just a gimmick”
    • 43% say it is hard to search for magazines they want to read via tablet.

Source: GfK MRI

Social Channels / Properties – Pinterest vs. Facebook

Bizrate compared and contrasted Facebook and Pinterest with respect to shopping conversions and product inspiration. They found:

  • Pinterest is more often used as a destination for shopping inspiration, tracking, and product discovery
  • 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.

(click to enlarge)

  • 43% of Pinterest members use Pinterest to “associate with retailers or brands with which I identify” compared to 24% of Facebook users who do the same.
  • 55% of Pinterest users have engaged with retailers and brands via Pinterest, compared to 48% of Facebook users who have engaged with brands on Facebook
  • Pinterest users are more likely to “create” content with brands, whereas Facebook users are more likely to Participate with brands

(click to enlarge)

  • Facebook still has greater reach. 63% of online consumers have a Facebook account, only 15% of online consumers have a Pinterest account.
  • That said, awareness of Pinterest among online consumers continues to trend upwards:
    • In August 2012, 46% of online consumers report they’ve heard of Pinterest, up from 39% in May and 36% in March

Source: Bizrate

Social Media Marketing

Per communications agency, Grayling, their recent Global Grayling PULSE survey about the need for Digital and Social Media strategy by companies showed:

  • 22% of companies have no digital strategy
  • Of those that have a digital strategy, only 39% are integrated with a broader communications strategy
  • Just 23% of CEOs participate personally in their companies social media, and 44% have no involvement at all
  • ‘Improved Reputation’ and  ‘Awareness’ are the two most common reasons for engaging in social media; the least common are ‘Increase in Sales’ and ‘Customer Service’
  • Companies in the Technology, Media & Telecoms sector are most likely to have a digital strategy (83%) versus 60% in Transport, Automotive & Logistics and 68% in Consumer & Retail
  • Companies located in Western Europe are most likely to have a digital strategy (78%), compared with 61% in CEE and Eurasia

Source: Grayling

Fun Stats (Sports Edition)

Cristiano Ronaldo is the first athlete with 50 Million fans on Facebook.  Interesting note, Ronaldo recently next to Mike, our Fanscape stats guy, on an airplane!

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

In the News

YouTube Goes Global With 60 More Original Channels
YouTube just announced 60 more original channels, backed by a $200-million investment. The next round is focused on foreign TV formats and properties, but also includes channels that are from current partners like Vice and Everyday Health. YouTube now claims that its top 25 original channels average over 1 million views per week, and that 800 million viewers watch 4 billion hours every month. The number of YouTube subscribers has also doubled since 2011, and YouTube partners are reaching the 100k subscriber mark five times faster than they did in 2011. The new channels will be backed by “some of the biggest producers, well-known celebrities and emerging media companies from Europe and the U.S.”

Facebook Rolls Out “Want-able” Pics of Products In The News Feed
Facebook is catering to the Pinterest trend by offering some brands the option to post photos with actions including “want,” “collect,” and of course “like.” Products within a collection will also have a Buy link, sending people offsite to purchase. Facebook is working with Victoria’s Secret, Pottery Barn, Michael Kors, Wayfair, Neiman Marcus, Fab.com and Smith Optics on the effort that it calls “Collections.” As a user, you won’t see the photos unless you or one of your friends have “liked” one of them. The images are designed to be discovered in the news feed, and people will be able to engage with these collections and share things they are interested in with their friends. Users can also click through and buy the items via Facebook.  Facebook does not get a cut of the transactions.

eBay Revamps Site To Look Like Pinterest
eBay launched a revamped site this week that adds a “feed” of products users may be interested in, showing them in a Pinterest-style layout. It’s part of their strategy to better engage users and offer sellers more effective ways to reach them.  Leveraging your purchase and search history, eBay creates a feed of products that are for sale on the site that it thinks might interest you, putting them in an overscroll. You can tailor your feed to include specific types of items or even specific profiles of sellers. eBay now has more than 100 million active users, 25 million of whom are sellers, and manages $70 billion worth of transactions every year. More than half of its revenue comes from outside of the U.S. In addition to the site revamp, the site just launched eBay Lifestyle Deals to take on Groupon. More on that here.

YouTube InVideo Programming Lets You Add A Logo To Your Videos
YouTube has recently rolled out an update to a new feature known as “InVideo Programming.” This feature lets you add a branded logo, or video across all your YouTube videos. Doing this is very simple – click on settings, “InVideo Programming,” and follow the steps to add a logo, image, or watermark to your existing videos. The image will be displayed in the corner of each video. You can also select to feature a single video across all other videos in order to drive more views to a specific piece of content.

Global Social Media

How Facebook Will Find Its Next Billion Users
Facebook crossed the billion-user threshold last week, but where it will find its next billion fans it a tough question, especially because the world’s largest internet market – China, is still closed to the social network.  Facebook’s mature markets are saturated. In the U.S. for example, 61% of the 65+ population visited Facebook in August, while 87.3% of the 18-24 year old set did. For Facebook, Japan qualifies as an emerging market, as does South Korea. Just 27.6% of each country’s internet users are active on the platform. In Russia, where collective traffic to native competitors VKontakte and Odnoklassniki exceeds Facebook’s by a factor of 10, the company is being upfront about its aspirations. CEO Mark Zuckerberg spent last week in Moscow to try and made headway here. While it might appear that Facebook has conquered markets like Brazil and the Philippines, millions more are likely to come online there in the next several years.  Advertising may plan a part in recruiting the next billion users. Facebook revealed its first brand ad last week, which it plans to distribute in 13 markets: U.S., UK, France, Germany, Italy, Spain, Mexico, India, Indonesia, The Philippines, Brazil, Japan and Russia.

Kickstarter Expands To The UK
Crowdfunding platform Kickstarter announced this week that it is expanding its services to the UK. The site will begin posting UK-based projects starting on October 31, but creators across the Atlantic can start building their pages immediately. Kickstarter also said they would not be creating a separate UK page. All campaigns will be hosted on the same site and the fees the company collects will remain the same in terms of percentages.

Vimeo Launches Spanish Language Version; Other Languages To Follow
Video sharing site Vimeo, has launched in Spanish and will expand into other native languages, according to Kerry Trainor, Vimeo’s CEO. Vimeo currently gets two-thirds of its traffic from outside of the U.S.  Watch the video interview with Kerry Trainor here.

Noteworthy Campaigns

Old Navy Creates a Human Coupon To Celebrate 5 Million Facebook Fans
Old Navy hit 5 million fans on Facebook, and decided to celebrate by posting a coupon for 30% off. But this wasn’t just any coupon. The retail brand created a 120 ft-by-60 ft. “human coupon” using hundreds of people, including Facebook fans. The coupon includes a bar code made up of 88 placards that is readable by in-store scanners. Check out the video here. Download the coupon here.

Ralph Lauren Trades Dollars for Tumblr Likes In Charity Campaign
In honor of National Breast Cancer Awareness Month, Ralph Lauren is donating $1 (up to $25k) to its Pink Pony Fund for every like and reblog it receives on one of its Tumblr posts. The posts features an animated graphic that reads “Pink Pony: Join the Fight Against Cancer.” It was posted late Thursday morning and has already received more than 500 notes.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Automotive

Dealer.com, DriverSide and GfK Automotive Research partnered to conduct the most extensive study to date on the impact of social media on car buying. Here are some of the highlights:

  • 38% will use social media to research their next vehicle.
  • 37% research a dealership
  • 31% learning about the expected price range
  • 29% learning about vehicle features
  • 28% narrow down brands for consideration
  • 26% find out where to service their vehicle

Social media is also used in discussing post-purchase experiences

You can also watch the video of the results of the survey HERE.

Some of the notable quotes from key industry members include:

  • “We know that more than 90% of folks are doing their auto research online.” – Jon Brancheau, VP of Nissan marketing at Nissan North America
  • “Social works best in the upper part of the funnel.  That’s not to say there aren’t specific initiatives you can apply in the lower funnel, but we find social is great to build brand consideration with different audiences.” – Carolin Probst-lyer, Manager of Digital Consumer Engagement at Chevrolet

Social Channels / Properties – Twitter

Track Social prepared an analysis on optimizing your performance on Twitter which was discussed recently on Social Media Today. Here are some of the highlights:

  • Photos outperform text by 91%
    • But, Photo Tweets only compose 2.3% of all total tweets
    • By far, the strongest way to generate Retweets is by Retweeting.
  • This is followed by hashtag
  • Questions and Captions have the lowest performance for most large brands in the study.

Social: Content Marketing

Per eConsultancy’s Content Marketing Survey Report:

  • Over 90% of respondents believe that content marketing will become more important over the next 12 months.
  • Nearly 3 in 4 believe “brands are becoming marketers.”
  • 4 in 10 brand marketers have a defined content marketing strategy.
  • In contrast, only 1 in 10 agencies have a defined content marketing strategy.

Fun Stats (Political Editiion)

Paul Ryan has about 10X more Facebook fans than Joe Biden

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

In the News

Twitter Rolls Out Surveys
Twitter advertisers will now get the chance to survey the users they advertise to. Twitter began rolling out the tool this week, which it will provide for free to some of its biggest advertisers and eventually offer more widely. Here’s how it works: Some users will see a tweet asking them to take a survey, and if they click on it, the message will expand within their timeline, and trigger a series of brief questions. Nielsen will work with Twitter to audit and analyze the results. Twitter hopes that it will be able to use the feature to convince advertisers that they are getting their money’s worth, and to help them tweak and optimize their campaigns.

Facebook Launches Promoted Posts for Users
Facebook just announced this week that users in the U.S. will be able to promote their personal posts to friends for a fee, effective immediately. Although testing first started in New Zealand in May, and has since rolled out to more than 20 countries, the feature is now available in the U.S. for the first time. The price to promote your news is “about $7.” This new feature has some in the industry crying foul.  A recent Mashable article titled “Facebook is Rigged,” points to the fact that Facebook may start purposely hiding your updates from friends as a way to convince you to pay for them to see your updates.  The article goes on to talk about how Facebook is rigging the supply of something to create inflated demand, known in economist circles as artificial scarcity.

Facebook Hits One Billion Users Worldwide
Facebook announced this week that “one billion people are using Facebook actively each month,” and released their first ad campaign in honor of the milestone. Other facts released by Facebook include: The media age of users is 22, the top five countries are Brazil, India, Indonesia, Mexico and the U.S. (not in order), and Facebook now has 600 million mobile users.  One of the more amazing stats released is that there are 140.3 billion total friendships on Facebook. Which means that we each have 140.3 friends. Download the fact sheet here and check out this handy infographic here.

LinkedIn Allows You To Follow Key Influencers On The Network
LinkedIn begun allowing its members to follow companies over two years ago, giving professionals a way to easily access company updates, such as job openings, new developments, and more. But the network has not allowed users to follow individuals – until this week. LinkedIn is now allowing users to follow certain key influencers from a variety of sectors, who can broadcast their news, blog posts and more across the network.  Starting now, you can pick who you want to follow from 150 of what LinkedIn calls “the most influential thought leaders.” These include Richard Branson, Tony Robbins, Salie Krawcheck, Craig Newmark, Barack Obama, and Mitt Romney. You can read what they are saying, like and comment directly on their posts, and share with your network. Posts from influencers also include videos, photos and slideshare presentations. Over the next few months, LinkedIn will begin expanding this list. Members who are interested in becoming an influencer, can submit their request to LinkedIn.

Global Social Media

Mark Zuckerberg Visits Russia
Mark Zuckerberg met with Russian Prime Minister Dmitry Medvedev for 20 minutes this week, during which the two reportedly discussed the tech industry, copyright issues, and the possibility of Facebook opening up a research center in Moscow. For Facebook, Russia, with a population of more than 140 million, represents a significant growth opportunity. Facebook lags behind two other social networks in Russia – including Vkontakte and Odnoklassniki (which translates to classmates).  Zuckerberg is also said to be interested in recruiting more Russian engineers to work for Facebook.

YouTube Goes Legit in Turkey
YouTube is already the number-five web service in Turkey. Now it will have to work under the fast-growing country’s laws. Turkey has successfully convinced YouTube to operate at YouTube.com.tr – which means that the video site will need to comply with the country’s own domestic laws on censorship.  According to the Transport and Communications Minister, YouTube “will now be in a binding and critical position to implement court decisions and remove any objectionable publications. Furthermore, it will also pay taxes on its operations.” One issue already stated by the government: the controversial “Innocence of Muslims” video must be censored in Turkey.  Turkey is not considered a wildly oppressive state, but its stance of freedom of expression has been a sticking point in Turkey’s efforts to gain European Union membership. Turkey’s online penetration surged from 15% in 2005 to 45% by late 2011. Turkey is the number three country for time spent online per user. For more on Turkey’s internet behaviors check out this presentation.

Noteworthy Campaigns

Zappos Creates Lookbook Store So Fans Can Inspire Others To Shop
Zappos is about to join forces with the social fashion site Chicisimo, a global community of fashionistas who share photos of their personal style and inspire each other. The collaboration will see the launch of a social commerce microsite where users can upload photos of themselves wearing items from brands that are featured on Zappos. The community will be able to vote for outfits they like and receive product recommendations from brands based on the fashion items they are browsing. The most inspiring looks will receive the Zappos Flower (a virtual award that is featured on the user’s Chicisimo profile) and one lucky person will be awarded a $500 gift certificate. Sign up here to get notified when the site launches.

Moe’s Southwest Grill  Social & Mobile Loyalty Program
Restaurant Moe’s Southwest Grill has launched “Check-In Club,” a multi-platform loyalty program for their customers. Users register at a check-in area on Moes.com, connect to either their Facebook or Foursquare accounts, and accumulate “chips” towards earning prizes each time they check in at any of Moe’s 440+ U.S. locations across 34 states. To drive awareness, the chain ran a kickoff “Take the Queso to the Banko” sweeps, offering a grand prize of a  $500 Moe’s gift card, and give $100 gift cards. The Check-In Club site features a leaderboard highlighting individual chip leaders, photos from fans, links to the chain’s Facebook and Twitter accounts, and more. Since launching in August, the club has seen 127,000 check-ins in Florida, 74,000 check-ins in Georgia and 52,000 check-ins in North Carolina.

Curiosity Makes First Foursquare Check-In On Mars

Curiosity is NASA’s most digitally savvy rover yet. She tweets regularly, posts her pictures and now she is the first Foursquare user to ever check-in on Mars. Curiosity’s first check-in was this week at the Gale Crater, where she made her first landing on the night of August 5.  Curiosity will continue to check-in and share updates throughout her 23-month expedition. Since Curiosity is the first to post from Mars, she will regularly give travel tips for future space tourists including: “Mars is cold, dry and rocky. Extra moisturizer and sturdy shoes would be a good idea, plus oxygen for those of you who breathe.”

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Retail

Among US retailers on Faceobok, promo activities are far more common than commerce efforts.  Per the latest Retail Touchpoints Exposed report from ExactTarget, brands on Facebook:

  • 48% run contests
  • 37% promote twitter and YouTube account
  • 5% utilize fCommerce (Facebook Commerce)

Many major retailers have closed down Facebook commerce operations.

Source: ExactTarget

Social Channels / Properties

  • 1 Facebook fan = 20 additional website visits. Read More.
  • 40% of Twitter users say they search for products through Twitter. Read More.

Smart phone use on social networks appears to mirror that of employment status.

  • Twitter users are more likely to be employed than LinkedIn users

Source: InSites Consulting

Social: Mobile Social Network Usage

Per Insites Consulting’s Social Around the World 2012 Report:

Increasingly, social media users want to be involved in content creation

  • 80-90% say they want to be involved in co-creation
  • 64% want to help improve products or services
  • 59% want to help create new products or services.
  • 45% want to be involved in creating advertising campaigns.

Also, market research fosters good will and purchase intent.

  • 56% of consumers say they feel more loyal to a brand that takes the time to ask their opinions

Fun Stats

  • It snowed in the Sahara desert for 30 minutes on the 18th of February 1979.
  • Every human spent about half an hour as a single cell.
  • If you leave everything to the last minute… it will only take a minute.

Source: www.thefactsite.com