Stats of the Week October 13, 2012

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Automotive, DriverSide and GfK Automotive Research partnered to conduct the most extensive study to date on the impact of social media on car buying. Here are some of the highlights:

  • 38% will use social media to research their next vehicle.
  • 37% research a dealership
  • 31% learning about the expected price range
  • 29% learning about vehicle features
  • 28% narrow down brands for consideration
  • 26% find out where to service their vehicle

Social media is also used in discussing post-purchase experiences

You can also watch the video of the results of the survey HERE.

Some of the notable quotes from key industry members include:

  • “We know that more than 90% of folks are doing their auto research online.” – Jon Brancheau, VP of Nissan marketing at Nissan North America
  • “Social works best in the upper part of the funnel.  That’s not to say there aren’t specific initiatives you can apply in the lower funnel, but we find social is great to build brand consideration with different audiences.” – Carolin Probst-lyer, Manager of Digital Consumer Engagement at Chevrolet

Social Channels / Properties – Twitter

Track Social prepared an analysis on optimizing your performance on Twitter which was discussed recently on Social Media Today. Here are some of the highlights:

  • Photos outperform text by 91%
    • But, Photo Tweets only compose 2.3% of all total tweets
    • By far, the strongest way to generate Retweets is by Retweeting.
  • This is followed by hashtag
  • Questions and Captions have the lowest performance for most large brands in the study.

Social: Content Marketing

Per eConsultancy’s Content Marketing Survey Report:

  • Over 90% of respondents believe that content marketing will become more important over the next 12 months.
  • Nearly 3 in 4 believe “brands are becoming marketers.”
  • 4 in 10 brand marketers have a defined content marketing strategy.
  • In contrast, only 1 in 10 agencies have a defined content marketing strategy.

Fun Stats (Political Editiion)

Paul Ryan has about 10X more Facebook fans than Joe Biden