Here are some cool things we read about this past week:
In the News
YouTube Goes Global With 60 More Original Channels
YouTube just announced 60 more original channels, backed by a $200-million investment. The next round is focused on foreign TV formats and properties, but also includes channels that are from current partners like Vice and Everyday Health. YouTube now claims that its top 25 original channels average over 1 million views per week, and that 800 million viewers watch 4 billion hours every month. The number of YouTube subscribers has also doubled since 2011, and YouTube partners are reaching the 100k subscriber mark five times faster than they did in 2011. The new channels will be backed by “some of the biggest producers, well-known celebrities and emerging media companies from Europe and the U.S.”
Facebook Rolls Out “Want-able” Pics of Products In The News Feed
Facebook is catering to the Pinterest trend by offering some brands the option to post photos with actions including “want,” “collect,” and of course “like.” Products within a collection will also have a Buy link, sending people offsite to purchase. Facebook is working with Victoria’s Secret, Pottery Barn, Michael Kors, Wayfair, Neiman Marcus, Fab.com and Smith Optics on the effort that it calls “Collections.” As a user, you won’t see the photos unless you or one of your friends have “liked” one of them. The images are designed to be discovered in the news feed, and people will be able to engage with these collections and share things they are interested in with their friends. Users can also click through and buy the items via Facebook. Facebook does not get a cut of the transactions.
eBay Revamps Site To Look Like Pinterest
eBay launched a revamped site this week that adds a “feed” of products users may be interested in, showing them in a Pinterest-style layout. It’s part of their strategy to better engage users and offer sellers more effective ways to reach them. Leveraging your purchase and search history, eBay creates a feed of products that are for sale on the site that it thinks might interest you, putting them in an overscroll. You can tailor your feed to include specific types of items or even specific profiles of sellers. eBay now has more than 100 million active users, 25 million of whom are sellers, and manages $70 billion worth of transactions every year. More than half of its revenue comes from outside of the U.S. In addition to the site revamp, the site just launched eBay Lifestyle Deals to take on Groupon. More on that here.
YouTube InVideo Programming Lets You Add A Logo To Your Videos
YouTube has recently rolled out an update to a new feature known as “InVideo Programming.” This feature lets you add a branded logo, or video across all your YouTube videos. Doing this is very simple – click on settings, “InVideo Programming,” and follow the steps to add a logo, image, or watermark to your existing videos. The image will be displayed in the corner of each video. You can also select to feature a single video across all other videos in order to drive more views to a specific piece of content.
Global Social Media
How Facebook Will Find Its Next Billion Users
Facebook crossed the billion-user threshold last week, but where it will find its next billion fans it a tough question, especially because the world’s largest internet market – China, is still closed to the social network. Facebook’s mature markets are saturated. In the U.S. for example, 61% of the 65+ population visited Facebook in August, while 87.3% of the 18-24 year old set did. For Facebook, Japan qualifies as an emerging market, as does South Korea. Just 27.6% of each country’s internet users are active on the platform. In Russia, where collective traffic to native competitors VKontakte and Odnoklassniki exceeds Facebook’s by a factor of 10, the company is being upfront about its aspirations. CEO Mark Zuckerberg spent last week in Moscow to try and made headway here. While it might appear that Facebook has conquered markets like Brazil and the Philippines, millions more are likely to come online there in the next several years. Advertising may plan a part in recruiting the next billion users. Facebook revealed its first brand ad last week, which it plans to distribute in 13 markets: U.S., UK, France, Germany, Italy, Spain, Mexico, India, Indonesia, The Philippines, Brazil, Japan and Russia.
Kickstarter Expands To The UK
Crowdfunding platform Kickstarter announced this week that it is expanding its services to the UK. The site will begin posting UK-based projects starting on October 31, but creators across the Atlantic can start building their pages immediately. Kickstarter also said they would not be creating a separate UK page. All campaigns will be hosted on the same site and the fees the company collects will remain the same in terms of percentages.
Vimeo Launches Spanish Language Version; Other Languages To Follow
Video sharing site Vimeo, has launched in Spanish and will expand into other native languages, according to Kerry Trainor, Vimeo’s CEO. Vimeo currently gets two-thirds of its traffic from outside of the U.S. Watch the video interview with Kerry Trainor here.
Old Navy Creates a Human Coupon To Celebrate 5 Million Facebook Fans
Old Navy hit 5 million fans on Facebook, and decided to celebrate by posting a coupon for 30% off. But this wasn’t just any coupon. The retail brand created a 120 ft-by-60 ft. “human coupon” using hundreds of people, including Facebook fans. The coupon includes a bar code made up of 88 placards that is readable by in-store scanners. Check out the video here. Download the coupon here.
Ralph Lauren Trades Dollars for Tumblr Likes In Charity Campaign
In honor of National Breast Cancer Awareness Month, Ralph Lauren is donating $1 (up to $25k) to its Pink Pony Fund for every like and reblog it receives on one of its Tumblr posts. The posts features an animated graphic that reads “Pink Pony: Join the Fight Against Cancer.” It was posted late Thursday morning and has already received more than 500 notes.