Stats of the Week October 19, 2012

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:


  • Print audience is down 1.7%; Tablets, eReaders, and Smartphones are up 24%
  • Among those who have read a magazine on their device in the past 30 days:
    • 72% prefer a universal format across all publications
    • 70% would like to be able to buy items by clicking on ads in publication
    • 67% would rather read digital version of a magazine to a paper version
  • Pain points include:
    • 48% say download takes too long
    • Say that videos in content is “just a gimmick”
    • 43% say it is hard to search for magazines they want to read via tablet.

Source: GfK MRI

Social Channels / Properties – Pinterest vs. Facebook

Bizrate compared and contrasted Facebook and Pinterest with respect to shopping conversions and product inspiration. They found:

  • Pinterest is more often used as a destination for shopping inspiration, tracking, and product discovery
  • 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.

(click to enlarge)

  • 43% of Pinterest members use Pinterest to “associate with retailers or brands with which I identify” compared to 24% of Facebook users who do the same.
  • 55% of Pinterest users have engaged with retailers and brands via Pinterest, compared to 48% of Facebook users who have engaged with brands on Facebook
  • Pinterest users are more likely to “create” content with brands, whereas Facebook users are more likely to Participate with brands

(click to enlarge)

  • Facebook still has greater reach. 63% of online consumers have a Facebook account, only 15% of online consumers have a Pinterest account.
  • That said, awareness of Pinterest among online consumers continues to trend upwards:
    • In August 2012, 46% of online consumers report they’ve heard of Pinterest, up from 39% in May and 36% in March

Source: Bizrate

Social Media Marketing

Per communications agency, Grayling, their recent Global Grayling PULSE survey about the need for Digital and Social Media strategy by companies showed:

  • 22% of companies have no digital strategy
  • Of those that have a digital strategy, only 39% are integrated with a broader communications strategy
  • Just 23% of CEOs participate personally in their companies social media, and 44% have no involvement at all
  • ‘Improved Reputation’ and  ‘Awareness’ are the two most common reasons for engaging in social media; the least common are ‘Increase in Sales’ and ‘Customer Service’
  • Companies in the Technology, Media & Telecoms sector are most likely to have a digital strategy (83%) versus 60% in Transport, Automotive & Logistics and 68% in Consumer & Retail
  • Companies located in Western Europe are most likely to have a digital strategy (78%), compared with 61% in CEE and Eurasia

Source: Grayling

Fun Stats (Sports Edition)

Cristiano Ronaldo is the first athlete with 50 Million fans on Facebook.  Interesting note, Ronaldo recently next to Mike, our Fanscape stats guy, on an airplane!