Headlines & Stuff October 23, 2012

Written by: Digitally Approved
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Here are some cool things we read about this past week:

In the News

Facebook Launches Global Pages
This week, Facebook announced Global Pages, a new structure that provides a localized experience for a brand’s customers, which is available immediately to all brands working with Facebook. Facebook users will be directed to the best version of a Page based on where they are, which enables them to see localized cover photos, profile photos, Page apps, milestones, “about” information, and news feed stories from Pages. Each brand’s global Pages structure will include a default Page, plus local Pages for specific markets. There can be one global brand identify, one URL, and combined global insights.

Facebook Testing New Design With Search On Left And Notifications On Right
Facebook is once again tweaking its interface.  One potential upcoming rearrangement is moving the search bar to the left and the three icons (friend requests, messages, notifications) all the way to the right. This moves the search bar closer to the Facebook logo and pushes everything else right. The redesign removes the “home” link from the right corner, which is where users often click to return to the news feed. Note that this redesign is still being tested. Facebook has yet to confirm any new changes.

Space Jump Breaks YouTube Record
It’s official: Felix Baumgartner’s jump from the edge of space broke a record for the “live stream with the most concurrent views ever on YouTube,” according to the video-sharing site. At peak, there were more than 8 million concurrent live streams. The jump was broadcast on Red Bull’s YouTube channel.

Foursquare Takes On Yelp With a New Homepage Search Box
Foursquare is rolling out a new PC homepage for users that aren’t logged in. It prominently features a search box, taking aim at Yelp as its chief rival in the local space. The current “logged out” homepage offers a number of screens and video that try to explain what Foursquare is and does. A small search box resides in the upper right hand corner. All of the Foursquare social features are present. Members still have access to more personalized recommendations that non-members won’t. However, non-members or those with a tiny or non-existent network on the site can now gain a lot more utility and value out of Foursquare. The company has taken a wide range of data including check-ins, lists, likes, dislikes, tips, etc. and created numerical scores for each business listing and ranks them accordingly. Results are listed in order by score, but can also be filtered.

Facebook Now Allows You To Use Emoticons In News Feed Comments
In a silent update at the end of last week, Facebook moved emoticons beyond instant messages into user comments. Facebook doesn’t allow users to embed smileys into their status updates, but they can be used in comments to those status updates. Comments support the same list of emoticons as Chat, widening their use across the site.  Facebook has not yet enabled emoticon use in its native iOS app, Android App or mobile site.

Global Social Media

10 Most Facebook Addicted Countries
Though the U.S. Is most populous Facebook country with the greatest number of registered Pages, higher activity on those Pages can be found in other countries. Pages in Brazil publish the most number of posts out of all Facebook countries. More than 800 Pages kept their Facebook Walls busy with almost 86k posts per month. On average, this means 103 posts per Page, which is the fifth highest after Italy, Colombia, Russia and Egypt. Pages in Egypt publish 380 posts on average per Page per month; however, they have almost 6x fewer Pages registered than Brazil and almost 8x less than in the U.S. Turkey is the 7th largest country on Facebook in terms of activity. Turkey has the highest Page-to-user ratio out of all Facebook countries. Russia shows the second biggest per capita posting activity on Facebook. Check out the entire list here.

Mobile Viewing Scores Over TV In The UK
Fifty-seven percent of UK residents view more content on laptops, tablets and mobile devices than on their TV sets according to a study by Blinkx. Among 18-24 year olds, 75% view more content on their mobile devices than on TV or a desktop computer. With connected TV on the rise and 35% of people accessing content on demand through their TVs, the way users consume and demand content has fundamentally changed. The study also reveals that social networks are playing an increasingly influential role in online behavior. 63% of 19-24 year olds rely on recommendations via social media to find content they are interested in, and 42% search for information from video content.

Twitter Blocks Neo-Nazi Tweets in Germany
The  Twitter account of a neo-Nazi group has been blocked in Germany in response to a request by authorities in that country. It is the first case of Twitter blocking a an account in just one country, nine months after the company announced the ability to withhold content in specific countries while still allowing it to be shown to the rest of the world. The @hannoverticker account is used by a group called Besseres Hannover (Better Hannover), which promotes Nazi ideals. Lower Saxony officials asked Twitter to close the account and not allow the group to open any substitute accounts.

Noteworthy Campaigns

Airliner Crowdsources First Destination Of Its New Dreamliner 787
Thomson Airlines is asking customers to help decide where its new Dreamliner 787 plane should travel for its first flight. The company released an interactive infographic called the “Dreamliner Dash,” which gives the new plane an espionage-themed backstory. At the end of the graphic, viewers are asked to choose a destination for the company’s next route – Mexico’s Pacific Coast, Brazil, South Africa or Thailand. Those that participate are also entered to win prizes. The Dreamliner can fly non-stop for 8,000 miles, which is why the four destinations are international. Click here to view the infographic and choose your destination!

Anti-Sugary Soda Film Goes Viral
The Real Bears,” an animated online video produced by the Center for Science in the Public Interest to dramatize the health impacts of over consumption of soda, reached over 1.4 million views this week since it’s launch on October 10. The short film, who’s creation was overseen by advertising guru Alex Bogusky, tells the story of a family of polar bears that are bombarded by soda advertising, experiencing all kinds of health problems after drinking the soda, and ultimately pour their sodas into the ocean. The video features an original son by Jason Mraz. The CSPI says the video spread rapidly on Facebook and Twitter after USA Today called it the “video Coca-cola does not want you to see.” To keep momentum going, the CSPI is launching a crowdsourcing contest – recruiting videos of people pouring out their sodas. The winning video will receive $1,000.

Ocean Spray’s Bog-osphere On The Road Again
Ocean Spray is once again bringing its tiny, tart fruit bogs across America, this time setting up shop in New England’s Gillette Stadium, New York’s Rockefeller Center and Walt Disney World. The moveable cranberry bog, which demonstrates how cranberries are harvested and why they float, measures 1,500 square feet and is packed with fresh berries. The event includes demonstrations from bartenders and a newly added social component. The cooperative is inviting drinkers to find their “perfect cocktail compliment” with a “Liquid Identity” app on its Facebook Page. The Facebook page also includes a $5,000 contest. The brand’s Twitter profile is also rewarding those with the best cran-inspired tweets with $100. Additionally, there is a Pinterest push – the brand is asking users to post pictures of cranberry recipes, cocktails and creations.