Stats of the Week October 26, 2012

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:


  • Types of Content on Facebook pages for Upscale/Luxury Hotels Worldwide
    • 77% Couponing
    • 46% Customer Service
    • 44% Contest
    • 30% User-Generated Content (UGC)
    • 4% Giveaway
  • In 2000, the internet accounted for 1-2% of hotel bookings.  Now, 50%+

(Source: L2)

Social Channels / Properties – Twitter

Consumers are increasingly mentioning brands on Twitter.  This may reflect how the channel is evolving.  (graph below)

  •  The % of Brand mentions is actually going down.  This is a reflection of consumers increasing the use of the social media service for conversations
  • Twitter is a destination, not just a portal
    • Page Views per Visit up 58.7% in 2012

Source: BazaarVoice

Social Media Marketing / Content Marketing

  • Roughly 9 in 10 marketers measure content marketing success by social engagement
    • In contrast, 3 in 4 measure by views of content and half look to lead generation
  • Social Media is the number 1 tactic used for content distribution.

Source: Outbrain

Fun Stats