Stats of the Week November 4, 2012

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Customer Service

SocialBakers defines a brand as #SociallyDevoted if they respond to at least 65% of all questions received on a social property.  Per their latest update (see infographic below for more detail):

  • Across Facebook, 70% of questions that companies receive on social media are not responded to 
  • 25% of global companies have a closed wall on Facebook
  • The average response time for companies on social media is 26 hours.

Social Channel: Facebook

  • Brands that posted (or scheduled posts) outside of business hours showed engagement rates 20 percent higher than those that posted only during business hours
  • 15% higher engagement rates for posts ending in a questions
  • 27% higher engagement rates for posts containing fewer than 80 characters

Source: ZoomSphere

Industry – Social Media Customer Service

  • 47% of all social media users have used social care, with usage as high as 59% among 18-24 year olds
  • 71% of those who experience positive social care are likely to recommend that brand to others
  • Nearly 1 in 3 social media users prefer to reach out to a brand for customer service through a social channel rather than by phone

Source: NMIncite

Just for Fun

  • The first alarm clock could only ring at 4am
  • Birds don’t urinate
  • Dying is illegal in the Houses of Parliaments – This has been voted as the most ridiculous law by the British citizens