Monthly Archives: December 2012

Headlines & Stuff (Year End)

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We said we were done with these, but hek, we’re still working so we figured we’d share. Happy New Year!

Nielsen & Twitter To Start Social Media TV Rating Service
Nielsen and Twitter are creating a social media TV rating service – all to capture TV-related content activity to trend rapidly growing second-screen activity. The new service, called The Nielsen Twitter TV Rating, will complement Nielsen’s existing TV ratings, giving TV networks and advertisers real-time metrics for understanding the social activity of the TV audience.

New COPPA Rules Will Allow Facebook to Advertise to Children
The Children’s Online Privacy Protection, or COPPA, allows the FTC to set rules protecting the privacy of Internet users younger than 13. The most important of changes: no notice or parental consent will be required if a website users children’s data “for the sole purpose of supporting the website or online service’s internal operations, such as contextual advertising, frequency capping, legal compliance, site analysis, and network communications.” This means that sites like Facebook can allow children under 13 to use the site and deliver first party advertising to those new young users. However, only contextual is allowed. Behavioral advertising is still forbidden.

Facebook Set to Change Your Timeline Again
Facebook is experimenting with some significant changes that are already showing up for a small number of users – and may roll out to the masses very soon. The new version of Timeline is a return to tabs. Gone are the thumbnail pictures of “Friends,” “Photos,” and “Map.”  There is a new “About” tab at the top of the page, which includes all the info you’ve given the social network about yourself plus your list of friends.  Check out a screen shot of the new design here.

Twitter Begins Rolling Out Downloadable Tweets to All Users
Twitter confirmed this week that it has begun rolling out the ability to download all of your tweets. All of your tweets and retweets can be downloaded, going back to the beginning. Once the Twitter archive is downloaded, you can view tweets by month, or search the archive to find tweets with certain words, phrases, hashtags or @usernames.

Relax everyone. Instagram Doesn’t Want to Sell Your Photos.
Instagram released a new privacy policy that sent the Internet into a tizzy earlier this week. The photo sharing app announced that as part of their terms & conditions, Instagram user photos could be used in advertising and for promotional purposes. Users responded in outrage and even threatened to boycott the platform. Many assumed this meant that Instagram would be selling user images and likenesses to advertisers for a profit. However, that was never the intention. Instagram responded to user concerns by revising their T&C’s to quiet any further dissent. The company made it clear that they will NOT be selling your images to advertisers but instead will be experimenting with ways that they can monetize their platform. They have since reverted back to their original policy from 2010.

Global Social Media

How the Middle East Uses Social Media
A new report issued two years after the Arab Spring, suggests that social media in users in Lebanon, Tunisia, Egypt, and Jordan still take to social media to discuss politics at nearly twice the rate of their Western counterparts. The report also found that Middle Easterners post about religion and community issues far more frequently than the rest of the world. Six of every 10 Egyptian, Tunisian and Jordanian social media users post about religion; in Western Europe, that number plummets to barely one in 10. The report also finds that Middle Eastern users see social networks as places to engage on critical issues.

 

Noteworthy Campaigns

Nissan Launches New Car In A Video Game
Nissan is launching the new Juke Nismo in the popular mobile driving game Asphalt 7: Heat, enabling players to ‘test drive’ the car on their iOS or Android device before it goes on sale in early 2013. The game features a meticulously recreated virtual Juke Nismo that incorporates the car’s motorsport-style dynamics and performance. It also includes a virtual version of the Nissan Juke-R and special Nissan Race Track set in Tokyo, which passes the Nissan Omori factory.

Heineken Challenges Fans to Meet Someone From Every Country, In One City
Heineken recently launched ‘Meet The World in One City,’ a campaign that challenged two ordinary guys, Barnaby and Mick, to meet someone from all 194 internationally recognized countries worldwide…  in two weeks… without leaving Amsterdam.  The two used Facebook to encourage fans to get involved and become a part of the global Heineken community and help them achieve this seemingly impossible mission. The Heineken Facebook page asked users to send names of their friends and family who would be in Amsterdam that would be willing to meet Barnaby and Mick. The Facebook Page also allows you to check out individual stories and videos from people they meet and learn more about the countries they are from.  The competition ended yesterday, and unfortunately Barnaby and Mick fell just short of their goal. They met people from 151 out of the 194 countries on their list. Still quite impressive.

Stats of the Week (Power Stats from 2012)

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Every week we compile lots of interesting stats here at Fanscape. Here is a special year-end wrap up of what we call, “Power Stats” from 2012.  Stats that help support the power of social and digital media.  Enjoy!

  • 47% of people say Facebook has the greatest impact on purchase behavior.
    • (Up 14% from 2011)
  • Twitter users are 33% more likely to be Democrats
    • This may have more to do with the generation skew of the platform than the platform itself.
    • More Political Trends HERE
  • Users that follow brands on social media increased 106%
    • The flip side is that 2 in 3 Americans on social media have never followed a brand.
  • 45-54 year-olds are the fasted growing segment in social media
  • Only 3% of people have ever “checked in.”
    • See Facebook Top Check Ins of 2012 Linked HERE
    • 74% of Americans are unfamiliar with the concept.  Not quite #trending yet.
  • 54% of Facebook users access the site via mobile
    • 33% use a phone as their primary way to access Facebook.
    • Top Facebook technology trends HERE.
  • 23% of Facebook users log into the site at least 5X daily.
    • That’s more addicting than coffee!
  • 53% of Twitter users have been a member for under a year.
    • On Facebook, the number is 19%
  • 11% increase in shortened URLs this year, correlating with a 14% decrease in engagement with the URLs on Facebook.
    • Marketers need to continuously evolve.  (Source)
  • One billion monthly active Facebook users & the first Billion views in the history of YouTube is

Source for most of the above: from Socialnomics

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Lets Users Create Their Own “Year In Review”
Twitter and Google have both launched their year-end reports, and now Facebook has put a personal spin on 2012. Users can visit Facebook to see the 20 biggest moments of their year, including personal life events, and their most popular shared stories. They can also find out how many friends they’ve added and how many pages they’ve liked this year.

Amazon Integrates with Facebook to Launch Social Gifting Feature
Amazon just launched a new feature that lets you connect your Facebook account to the site in order to keep track of your friends’ birthday and anniversaries, as well as their shopping wish lists. Amazon is billing the new Friends and Family Gifting feature as a central hub for gift ideas throughout the year. Once you connect with Facebook, you’ll be able to see the wish lists that your connections have created on Amazon as well as information about things they have liked through Facebook.

Twitter Adds Photo Filters
Starting this week, Twitter users can edit and refine photos right from Twitter. The latest versions of Twitter for iPhone and Android will also allow you to enhance the images you tweet through a partnership with Aviary, which powers filters and effects. Eight filters are now available ranging from black & white to vintage.

Twitter Introduces Negative Keyword Targeting to Make Ads More Relevant
This week, Twitter began offering “negative keyword targeting” for Promoted Tweets, which will let advertisers buy a term but avoid having the ad shown in contextually irrelevant situations. For example – an advertiser that buys the term “bacon,” as in, the edible product, could make sure it doesn’t show up near conversations about actor Kevin Bacon. In that case “Kevin” would be a negative keyword.

Google Launches 18 New Google+ Features
Eighteen new features are now available for Google+ including new mobile, photo, event and Hangout updates aimed at making “sharing and communicating easier and more fun than ever.” The new Android feature allows on-the-go profile editing, along with improved posting tools. Google is also offering full-size backups of photos for free via its instant upload tool.  Photo spheres are now available in the mobile stream. Google is also pushing live support for animated GIFs, birthday reminders in Google Now, and a dedicated lock screen widget. For Events, Google is now offering the option to send messages to specific guests and see who has opened your invitation. Hangouts can now be operated on very low bandwidth connections. For an overview of all of the updates click here.

Facebook Gifts Roll Out to All Users in the US
Just in time for gift giving season, Facebook has made its new e-commerce platform, Facebook Gifts, available to everyone in the U.S. With Gifts, you can send your friends real gifts through Facebook. With the official launch, users can give gifts from over 100 retail partners as well as virtual subscriptions  from Hulu, Pandora, Rdio and more. Users can also give gifts to charity in their friends’ names.

 

Global Social Media

Iran Launches Its Own Hyper-Censored YouTube
Early last year, reports appeared that Iran intended to build a “halal Internet,” using the Muslim term for what is morally “permissible.” In October, concrete evidence of this shadow Internet began showing up with secondary IP addresses being assigned to a large number of personal computers. A further piece of the plan has now come online. Islamic Republic of Iran Broadcasting (IRIB) has launched “Mehr” a kind of hyper-censored YouTube, approved for virtuous Iranian use. Mehr means “affection” in Persian. Mehr aims to attract Persian speaking users and promote Iranian culture.  Iran has long been a bellwether of Internet oppression. Its censorship and record of arresting social media users is only second to China. Iran has censored YouTube since 2009.

Yelp Launches In Turkey
Yelp announced this week that they have launched in Turkey. This marks the 20th country that Yelp has expanded its services to.

 

Noteworthy Campaigns

Old Navy Goes Social With BuzzFeed
Old Navy has launched a marketing partnership with social content channel BuzzFeed that includes a branded microsite, “Deck the Web,” and video content and tie-ins to the Old Navy Facebook Page, along with a promotion called the “Griswold Lightacular Challenge,” in honor of their seasonal advertising campaign. The “Deck the Web” microsite has an app that lets users add virtual “Holidays All The Way” ornaments to any website through a click-and-drag feature. The “Griswold Lightacular Challenge” allows users to upload photos of their holiday lights and general set-ups for a chance to “Out-Griswold the Griswolds.” The effort dangles either a $10,000 Clark Griswold award or one of two $2,500 Rusty and Audrey Griswold awards. Wrapped up with the online work is a 60-second video featuring JORDAN KNIGHT OF THE NEW KIDS ON THE BLOCK.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Social Video

An eMarketer report touts social video as the next big wave.  Stats from their report include:

  • In an August 2012 study, 70% of opt-in video views were at least 1 minute long
  • Social Ad views in Q1 2012 hit 1.3B views, up from 747MM in Q4 2011
  • Facebook is the top sharing service for video ads on the Sharethrough network
  • After viewers watch opt-in clips, 31% go to Facebook and 28% to company sites
  • Young internet users are most apt to post videos on sharing sites.

Source: eMarketer

Social Channel: Facebook

A new study by SocialVibe, in conjunction with GfK, underlines the significance of brand connections to consumers online. Highlights include:

  • 70% of consumers socially connected to a brand online have made a purchase as a direct result of that connection
  • 19% of consumers make purchases “often” and 29%t make purchases “sometimes” because of brand connections
  • 33% of consumers say TOO MANY UPDATES is a reason to end a connection with a brand on Social Media.

Source: SocialVibe

Industry Stuff: Social Media ROI

A new white paper by marketing analytics expert MarketShare and the Keller Fay Group, called “Quantifying the Role of Social Voice in Marketing Effectiveness”, provides new and compelling evidence that word of mouth (offline and online) drives sales to a considerable degree – providing both a direct and an indirect impact on sales, amplifying the impact of marketing as people talk about the marketing or share it via social media.  Among the key findings from the modeling are:

  • Social Voice has a measurable direct impact on sales. It’s not just a nice to have, but it directly moves the needle on sales. More specifically, a 10% increase in Social Voice resulted in sales lift of 0.2% – 1.5% directly in the cases that were studied. Further, offline WOM was seen to have a more significant impact on outcomes than online social media, suggesting that, “even in a highly connected world, old-fashioned word of mouth contributes more than social media in certain categories.

Source: MarketShare and Keller Fay Group

Just for Fun

The difference between men and women in the social space…

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Loses Ability To Properly Display Instagram Photos
Instagram on Wednesday, disabled the ability for Twitter to properly display Instagram photos on its site and in its application. The move escalations tensions between to the two companies. Instagram’s chief executive, Kevin Systrom, confirmed that the company has in fact removed the ability to send pictures to Twitter, and plans to completely cut off embedding pictures on the microblog. Users will still be able to generate tweets on Twitter when they post a photo,  but when someone clicks on the Instagram link in those tweets, they will be taken out of the Twitter app and directed to Instagram to view it. Other sites and services including Facebook, Tumblr and Foursquare will not be affected. Update: TechCrunch noticed that Instagram has turned Twitter cards back on – though no word officially from either company about whether this is temporary. More here.

Google+ Communities: Google’s Answer to Facebook Groups
Google has launched a new feature in Google+ that will aid in meeting new people. The feature, called Google+ Communities, is Google’s attempt at competing against Facebook Groups. If there is something you are interested in or an expert about, Google+ wants to help give you a chance to connect with others who share your passion and interests. Google+ Communities can be open publicly or set to private. You also don’t need to visit the Community to post something – you can do so right from your Google+ home screen.

Pinterest Cracks Down on Spam Sites
Pinterest announced this week a major initiative to crack down on spam accounts lurking throughout the site. Pinterest has built a dedicated spam team to detect, remove and prevent spam, which has been a growing problem for the platform.  To weed through the clutter, Pinterest has developed an intelligent algorithm that flags potential spam accounts through a scoring system.  Though it’s a step in the right direction, the result of the crackdown is costing brands hundreds of thousands of followers.  Brands including Harper’s Bazaar and Nordstrom have lost 200k and 600k Pinterest followers in a matter of hours. Non-brands are also taking a hit. User Joy Cho has lost about 2 million followers so far. More on this here.

New Updates to YouTube
YouTube is getting another upgrade. The video sharing channel is making a subtle but important change in positioning video titles, as well as making that channel guide follow you around the site, suggesting shows you might like to subscribe to and videos you should be interested in based on your browsing history. The move signals YouTube’s attempt to encourage followers to subscribe to more channels. Though YouTube hasn’t released how many of their 800 million users are subscribers, the company did say that number has “more than doubled” since last year’s redesign. In other YouTube news, the platform has recently inked a distribution deal with Virgin America.  Air-travelers will now be able to watch YouTube shows on Virgin America flights beginning December 15. More here.

 

Global Social Media

Twitter Updates Trending Topics
Twitter has expanded its Trending Topics feature to 100 more cities around the world, including Istanbul, Frankfurt, Guadalajara and Incheon. Now, users will be able to scan through and see what the most popular trends are in over 200 locations.  In other Twitter global news, the microblog is set to open new offices in Paris, adding to the six additional premises it already has outside of the U.S.  According to Twitter, France has been one of the fastest growing markets around the world. The country has seen a 150% user growth year over year and 350% growth in tweets on a daily basis. More on this here.

 

Noteworthy Campaigns

McDonald’s Releases First TV Ad With Twitter Hashtag
McDonald’s is testing the waters for a Twitter hashtag campaign again with its first TV ad directing users to join the conversation on Twitter. The effort, which began Monday, supports the brand’s Pro Bowl tie-in. For two weeks, McDonald’s will drop 20 trips to the Pro Bowl in Hawaii in a package of 20 piece McNuggets. The item will contain a paper certificate Willy Wonk-style announcing if you’ve won. The brand will also give away one ticket on Twitter and randomly award prizes to people who tweet with the #mcdprobowl hashtag from the ad. Prizes include: coupons for free McNuggets, a year’s supply of McNugget sauce and personalized tweets from NFL players to fans, among others.

Stats of the Week

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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Travel

We were perusing travel specialists Frommer’s website recently and stumbled upon their 2011 Digital Travel Content and User Experience Consumer Survey and found some very interesting stats.  While the data might be a little older than we like, we think much of this still holds up.  Here are some highlights:

  • Facebook: 72% of 18-34 share travel experience via Facebook (33% general pop)
  • Photo Gallery: 69% of 18-34 share travel experience (38% general pop)
  • Hotel Reviews: 52% of 18-34 share travel experience (51% general pop)
  • Travel Blog: 27% of 18-34 share travel experience (20% general pop)
  • Twitter: 26% of 18-34 share travel experience (8% general pop)
  • Foursquare/Gowalla: 9% of 18-34 share travel experience (2% general pop)

Source: Frommer’s

Social Channel: Instagram

Instagram had a banner day on Thanksgiving.  Per the folks at Instagram…

  • More than 10 million photos whose captions included Thanksgiving-related terms were posted
  • For several hours, more than 200 photos were being uploaded every second
  • Per Instagram, “Overall, the day broke all Instagram records as we saw the number of shared photos more than double from the day before, making it our busiest day so far.”

Source: Instagram

Industry Stuff: Cyber Monday

Cyber Monday ranks as the biggest online spending day ever.  MarketingCharts gathered all kinds of juicy data including:

  • American spent $1.465 billion online on Cyber Monday, up 17% from last year
    • making it the biggest day for US e-commerce in history
  • It also joins Black Friday as the second day of the season to pass the $1 billion online spending mark.
  • For the holiday season-to-date (November 1-26):
    • Americans have spent more than $16 billion online
    • representing 16% growth from the same period last year
  • Mobile devices accounted for 18.4% of site traffic on Cyber Monday, up from 10.8% a year earlier
  • Mobile’s percentage of total sales stood at 12.9%, almost double last year’s 6.6%
  • The iPad accounted for 7.1% of total site traffic, just ahead of the iPhone (6.9%), but further ahead of Android devices (4.5%)
  • The top gaining product categories on Cyber Monday were digital content and subscriptions (+28%), consumer electronics (+24%), computer hardware (+22%), video games, consoles, and accessories (+18%), and jewelry and watches (+17%)
  • 47.1% of dollars spent at US websites came from work computers
  • Online shopping peaked at 11:25 AM on Cyber Monday
  • Transaction volume was up, though average order value dropped 6% to $185.12

Source: MarketingCharts

Just for Fun

Top 5 Holiday Wish List from Twitter Users

  1. A new Smartphone… or anything from apple
  2. Kiss Justin Bieber Under the Mistletoe
  3. New Clothes and Shoes
  4. More Money and Food
  5. To be Healthy and Gather with Family

Source: SocialBakers

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Instagram Launches Profile Badges
Instagram just launched Instagram badges, an easy way to help users promote and share their Instagram profiles across the web. Instagram badges are similar to buttons offered by Twitter, Facebook, Google+, etc. To get an Instagram badge click here.

Facebook Gifts Adds iTunes
Facebook Gifts has a big new retail partner: Apple. The social network has added the ability for people to send iTunes digital gifts through its own gifting service. Through the partnership, Facebook users can recommend albums, movies, games, apps, and iTunes credits in denominations of $10, $15, $25, or $50.

Pinterest Kicks Off 30 Days of Holiday Inspiration
Pinterest is getting into the holiday spirit this year with a new project, dubbed 30 Days of Pinspiration. The site will unveil a series of holiday boards each day through the New Year. The effort began with Katie Couric, Dale Partridge, Second Harvest, Anthropologie, Budget Savvy Diva, Babble and Parents Magazine. The campaign will continue until January 4 and will feature people, non-profits and organizations including the NBA, Jordan Ferney, Paula Deen, the U.S. Marine Corps and Starbucks. It will remain a mystery as to who is featured on what day – though you can get hints by hovering over the calendar here.

YouTube Now Lets You Link Your Channel With Google+
Google announced even more Google+ integration for YouTube that allows you to link your channel with a Google+ profile and still keep your channel name. Although the company is pushing out the prompt to all its users, if you want to opt in now, you can do so in your YouTube account settings.  You can still keep your channel name, or opt to change it to the Google+ name.

 

Global Social Media

Google Launches “Defend Your Net” Campaign in Germany
In its latest effort to bring attention to government action it considers threatening to the open web, Google is warning German citizens and lawmakers of the potential dangers posed by copyright changes being considered in Germany’s parliament. The campaign and petition is called Verteidige Dein Netz, German for “Defend Your Net.” The target is a proposed law that would allow German publishers to charge Google for short excerpts seen on sites such as Google News or remove content from the search engine entirely.  Germany isn’t the first country to propose such a change. France recently had a similar spat with Google, demanding that the company pay French publishers for content. In Brazil, approximately 90% of newspapers pulled their content from Google News with similar complaints.

 

Noteworthy Campaigns

Sugar Brand Launches Racy Craigslist Personal Campaign
All natural sweetener company In The Raw has introduced fake Craigslist personals that direct people to its ‘racy’ food photography app for sharing pixelated images of mouthwatering culinary creations. Visitors to the website can view and post titillating food photos using In The Raw’s ‘Au Natural’ Facebook app, which gives foodies “all-access to the hottest action on the web.” They can use the tool to pixelate or blur images, then upload them to the gallery, where others can click to reveal the full-frontal food photos. Check out the campaign here.

Dunkin’ Sweeps Leverages Twitter Profile Redesign
Dunkin’ Donuts has redesigned its Twitter brand profile – and has launched a sweeps that leverages the new profile’s interactive capabilities. Through December 3, fans can share their favorite seasonal Dunkin’ coffee flavors for chances to win one of three daily $50 mGifts. Fans vote/enter by tweeting one of three hashtags (#DDWhiteChocolate, #DDPeppermintMocha, #DDGingerbread), along with the hashtag #entry. As fans vote, images of coffee cups with corresponding flavors will fill up in real time, allowing fans to track how flavors are trending.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Consumer Package Goods (CPG)

Earlier this year global investment bank, Jeffries and business advisory firm, AlixPartners published a joint study called, “Trouble in Aisle 5” which focused on the foods at home vertical.  Specifically they found that as Millennials and Baby Boomers get older, established food brands and traditional grocery stores will be under pressure to cater to changing consumer needs.

  • Food-at-Home Spending  to Jump by $50 billion Annually for Millennials and Decrease by Up to $15 billion Annually for Baby Boomers by 2020
  • Millenials are 23% Less Likely to Value Food Brands in Their Purchasing Decision and 18% Less Likely to Shop at Traditional Grocers
  • Millennial Grocery Shoppers Favor Deals over Brands
  • 6 in 10 used their smartphone to compare prices in a grocery story

Source: AlixPartners

Social Channel: Facebook

SocialBakers recently reported on a study they did on Facebook growth across industries.  They monitored 14 of the biggest Facebook industries for a period of three months, from July to September 2012 and assessed the industry’s social media potential from two perspectives: growth of average Brand size by number of fans and net increase of new Facebook pages in the industry.  What follows is a graphic showing their results:

Source: SocialBakers

Industry – Content Marketing

Most content marketing aims to drive pre- and post-sales activity, according to a November 2012 Content Marketing Institute (CMI) and MarketingProfs report. However, in the same study of B2C content marketers in North America, 55% of respondents cited direct sales as a key metric of content marketing success, second only to increased web traffic.  Highlights of the report include:

  • Social Media is the top content marketing strategy
  • 6 in 7 US Internet users has been misled by videos that appeared to be content but turned out to be sponsored ads.

Source: Content Marketing Institute (CMI) and MarketingProfs

Just for Fun

Facebook has been playing around with their “Talking About This” metric and as a result, the 2nd most “Talked About Brand” on Facebook is:

…oh the irony!